Unlimited Graphic Design — What it is and why you need it.

Unlimited Graphic Design — What it is and why you need it.

There will always be a commercial demand for graphic design. Just think about it. Everything from a business’s marketing materials to their website will require some artistry to ensure it is attractive and engaging to the audience. Unfortunately, graphic design is not the easiest thing to do, let alone do right. Plenty of time and effort has to be done to get graphic designs right, and if you do not have what it takes to do so, here is our solution for you: seek an unlimited graphic design service!

What is unlimited graphic design? 

While the name might be confusing, the concept is quite simple. Under unlimited graphic design, you can make as many requests as you want to a design agency, and they will complete as many as you need! In other words, whenever you need graphic design done, you can always request the agency to do the task for you.

 

What are the advantages of unlimited graphic design? 

You may think that there is a catch to unlimited graphic design. The catch is that it is a service you subscribe to, meaning you pay a monthly fee for the service. However, it is incredibly cost-effective! The more you request from the agency, the more value you are getting out of the money. Plus, all the work done for you is completely owned by you, meaning you are free to do whatever with it as you please.

Other than that, there are various other advantages of unlimited graphic design. It includes fixed turnaround times, consistent quality, the ability to scale up or down to fit your needs, and the ability to track progress to know where the design is going. One more advantage to working with such a service is that you are getting design assistance from design experts. These experts do not only sit there and produce random designs that fit your criteria but are proactive in learning who you are and what your brand is like. This allows them to create the best and most relevant design possible to ensure your business maintains its identity.

Do you need unlimited graphic design?

Everyone can make great use of unlimited graphic design. Just imagine having access to a team of experts that can come up with stunning designs for you whenever you need them. Now that is a prospect that you cannot turn down.

Of course, if you are the type of business that already has a grip on how to properly do graphic design, you may not need it. However, knowing the highly competitive environment we live in, it does not hurt to have access to graphic design services to give you designs when you demand them. Plus, if you are constantly in need of new graphics for any material, this service can prove extremely beneficial.

Conclusion

At the end of the day, if you are a business that, for any reason, needs graphic designs but cannot do it by yourself, get a design agency to help you out! Whether you opt for an unlimited graphic design service or any other type of services, having a professional helping you out ensures that you get to work with only the best designs possible. This maximizes your chances of success in today’s business world, ensuring that for years to come, you will generate plenty of revenue to keep on running and growing.

55 KNOTS is a creative agency in Australia, offering on-demand graphic design subscriptions to make accessing graphic design services easy and efficient. If you are looking for an unlimited design agency to satisfy all your graphic design needs, work with us today!

 

5 Most Common Misconceptions about Graphic Design

5 Most Common Misconceptions about Graphic Design

Graphic design: As much as it has become a massive part of the visual world we live in today, it’s surprising that it (and graphic designers, in extension) has often been misunderstood. In particular, business graphic design is regarded by some as unnecessary. As a result, many businesses choose to forgo this solution, and many of them end up far behind their competitors.

If you want to put your business out there, here are five common graphic design misconceptions that you must be aware of:

 

1. Graphic Design Is No More Than Pretty Pictures

True, graphic design often showcases gorgeous images, but they’re not the only thing design is for. It always intends to solve a problem or enhance the user experience. In fact, the visuals created are meant to communicate with the client’s target audience and improve brand image.

A graphic designer’s output results from the collaboration of the artist and the client, with the latter’s needs in mind. There are also branding guidelines that experts need to follow. So, no, graphic design involves much more than merely pretty pictures!

2. GRAPHIC DESIGN IS NOT HARD AT ALL

Some might look at a design output and think it wouldn’t take them long to replicate such results. What they might not know is that the design process is complicated and often time-consuming because it’s not solely about layouts or drawing, although those are a big part of the job. 

As mentioned, much of graphic design is problem-solving. Many graphic designers’ usual process starts with understanding the client and their brand, knowing their target market, doing research, conceptualising, prototyping, and doing user interface animation design. The job also involves meeting the expectations and getting the approval of people who are often unsure of what they want. 

3. Graphic Design DOESN’T MATTER MUCH

Dismissing the importance of design can be a colossal mistake for businesses. In business, graphic design plays a significant role, from creating traditional marketing materials like leaflets to digital marketing and mobile apps. In a way, it helps businesses establish a foundation for their branding and marketing strategies because a company will find it hard to grow to its full potential without effective designs.

Take websites, for example. No matter how ‘meaty’ your content may be, if the design is not aesthetically pleasing, or if it’s cluttered and confusing as opposed to soothing and comprehensive, the chance of web users staying on your website is slim.

4. Graphic Design should always be trendy

Trends can indeed inspire graphic designers in their work, but they do not rely on them entirely. If anything, the goal of most designers is to create something that can be considered timeless. It’s always better to have a design that can age gracefully than one that will look passé or weird in a few years. 

Also, it should be understood that a business’s graphic design is supposed to be a representation of its brand. For this reason, instead of following a trend, the design must reflect your brand’s ethos and stand out from the competition because of your individuality interpreted in the design.

5. Graphic Design Is Cheap

You can find freelance graphic designers online that could agree to provide you with creative graphic design services for your website or social media at affordable prices. However, you can’t expect to get premium quality at ridiculously low prices. Good graphic designers take pride in their work and know their worth. 

It’s recommended that you work with a design agency, as opposed to individual freelancers. An agency has a team of creative individuals who work collaboratively and whose work goes through strict testing and approval processes before presenting to the client. Similarly, not all such agencies charge premium prices. 

For instance, 55 Knots has unlimited graphic design packages that come at different price points, so you can find one that suits your needs and your budget!
 

Conclusion

There is much to know about graphic design that many people often overlook. It might take a while for them to fully understand and appreciate the role that graphic design plays in traditional and digital marketing for businesses. Hopefully, as you read the common misconceptions above, you’ll better see the value that this creative work brings to the table. 

55 Knots offers the best graphic design services in Australia that you can subscribe to. We have tailored design plans that you’ll find suitable for your needs! Check out our sample work or sign up for a free 14-day trial today!

3 Effective Ways to Improve Your Business’s Graphic Design

3 Effective Ways to Improve Your Business’s Graphic Design

In recent years, graphic design has become a hot topic among business owners and marketing professionals because of its impact on consumer activities.

Although traditionalists regard it as a minor factor compared to everything else going on in a business, having a keen sense for design makes the difference between good and bad marketing today. Even though you might think that your company doesn’t need to pay attention to this specific aspect since you’re already making money and keeping clients happy, the truth is that you might be hindering yourself from achieving even more!

The importance of graphic design

You see, the reason graphic design is such an important consideration for businesses is that it’s everywhere you look—and this applies to your customers’ eyes. 

With today’s consumers proving to be more visually-dependent, it’s easy to see why well-designed assets are becoming even more vital. From blog posts and landing pages to social media posts and social media stories, the need for great design is everywhere because there are more opportunities to interact with customers than ever!

How can you start improving?

Now that you understand why it pays to invest in graphic design for your business, it’s time to take your efforts up a notch by actually coming up with great work. 

As complicated as it may sound, taking the time to create wonderful graphic designs for your business doesn’t necessarily mean that you’ll have a difficult time. In fact, creating effective assets for your business can be done quite easily with the right tips and tricks in mind as you navigate through the whole process.

If you want to bring the best out of your business and effectively promote it to reach a wider audience, here are three key tips to take your graphic design to the next level:

Tip #1: Realise that less is more

One common misconception that first-time business owners have with their graphic design is that they think they need to pull out all the stops for every asset. However, this is actually quite the opposite.

Whenever you clutter your assets or GD posts with all sorts of elements and “pretty” work, you end up diminishing each post’s effectiveness because it clouds viewers’ judgment and frustrates them. If you want to ensure that your posts work well, then you’ll need to re-evaluate your design approach and focus on making your message clear while delivering it in a simple, yet attractive format!

Tip #2: Focus on your branding foundation

When it comes to crafting an effective graphic design approach, it’s worth understanding that nothing gets the job done better than getting your branding foundation right.

Your branding foundation—which is your logo, colour palettes, tonality, and everything else in the brand book—helps take care of every viewer’s ability to remember your business. On top of that, these same elements must also be accounted for whenever you create your graphic design posts because drafting a generic asset alone isn’t enough to guarantee results. 

Once you start paying attention to your branding foundation and take the time to refine it with a proper rebrand, you’ll have the necessary firepower to make your posts unique and synonymous with your brand!

Tip #3: Ask for professional assistance

If there’s anything you need to know about coming up with great graphic design work for your business, it’s that you don’t necessarily need to do everything on your own.

Admittedly, most business owners aren’t well-versed with the foundation and stylistics of effective graphic design, and they don’t even have the skills to come up with the right output. Fortunately, you won’t have to dedicate a few years solely to improving your design skills because enlisting an expert at 55 Knots to help you is more than enough to get the job done in the best way possible!

Conclusion

Although it may seem minor at first, graphic design holds a valuable opportunity for your business to be seen and heard with its digital marketing strategy that is better than any other tool, strategy, or approach. With the help of the three tips mentioned above, you can take your design work to the next level and use it in the best way possible for all the right results!

We’re a creative agency in Australia that offers on-demand subscription-based graphic design to satisfy any business’s needs. If you are looking for affordable graphic design services, be sure to get in touch with us today to see how we can help!

five social posts to get you noticed

five social posts to get you noticed

Are you in search of some easy design ideas to give your social media a boost this February?  If so, check out these five ideas and give yourself a boost in social reach, new followers and (hopefully) new customers.

 

1. Your Company’s Blog Post

Suppose you’re keeping up with regular posts for your blog? whether it’s for SEO purposes or you have lots to say — don’t miss this easy opportunity to post your blog content on your social channels.

Use an engaging image, combined with sharp copy to cut through the noise and boost your blog content and social reach. Best for: Facebook & Linkedin

2. CUSTOMER TESTIMONIAL

If you’re trying to get new customers in the doors, a good portion of them may already be considering your product or service. However, sometimes all they need is some social proof to push them off the fence and into your DMs.

Create beautifully designed social posts showcasing your street cred by highlighting client testimonials and reviews.

Top top — keep the testimonial sharp and to the point. Best for: Facebook, Linkedin & Instagram

3. Tips & Tricks Carousel

Carousels do well on Instagram and Linkedin.  Be seen as the expert in your field by using carousels to share  pro-tips and provide value to your existing and new audiences. They’ll appreciate you for it and see you as the expert, PLUS as a bonus when it all hits the fan they’ll come running to you help save the day.

Carousels are more engaging than your typical post, and you can create these by uploading a series of images on Instagram or a PDF on Linkedin.  Best for: Linkedin & Instagram

4. INSPIRATIONAL QUOTES

Yep. We’re all guilty of it, and we all love an inspirational quote. Find relevant quotes for your industry and get a designer to whip up some feel-good mastery that pulls on the right heart strings.  Best for: Instagram

5. TEAM POSTS

Sharing posts about your team is an excellent way to get organic reach. Share a photo, with a pull quote on why what they do, why they love working for your company, and what they do for fun.

These little gems boost social reach from the staff members family and friends. It’s a fantastic way to scoop up extra likes and followers. Plus, it gives your business more authenticity and insight into your companies culture.

Pro Tip: Tag your employee.  Best for: Facebook

 

Now you have some quick content ideas you can post weekly —  if you need any help putting together some posts for your business, jump onboard a 14-Day Free Trial of our unlimited design service!

4 Tips to Create a Stunning and Professional Website Design

4 Tips to Create a Stunning and Professional Website Design

From cars to shirts, designs are embedded into everything we see and own today. Some designs are more function-oriented, while others will be more aesthetic-focused. However, when it comes to websites, the balance of the two is vital. Lacking in either looks or utility can mean a bad website people loathe to use, causing them to leave the website quickly to look for another site. As a result, this will increase your bounce rate and decrease your site ranking on the Search Engine Results Pages (SERPs) environment.

If you are worried that your website is not designed correctly or do not know how to do so, fret not. In this article, we will share four valuable tips on how to create stunning and professional designs for your website:

1. Remember to consider white space

This refers to the white area between your content, hence the name white space. Now, you may think that white space is wasted estate on your website, causing you to cram as much content as possible to maximise the space. Unfortunately, this is often a beginner mistake. Professionals know that white space is a designer’s best friend, and by ensuring there is enough white space, the web page becomes more breathable to a viewer!

2. Think about the typography

Texts have been used for many years by businesses to convey messages and ideas to their audience. For a website, the text plays another role other than conveying messages: it dictates the website’s looks. Besides merely sharing a statement, the way you implement the texts will directly affect how the website looks and feels. For this reason, you should limit your typefaces and font to two or three options. If you use too many, your website will look cluttered. Simplicity is the key here, and a simple design is one that will attract customers.

3. Focus on clean page layouts

As mentioned previously, simplicity is the key, and this is the mindset you must keep when designing your website. You may believe that a flashy and colourful website is excellent at attracting visitors. However, the reality is that it is more distracting. By realising that visitors want to quickly get in and out to look for the information you provide, you must offer an easy-to-read and digestible content paired with a simple design. This way, people are more than happy to visit your website and will not have a problem coming back for more!

4. Use colour and pictures tastefully

When it comes to colours and pictures, keep in mind that less often means more. However, we do not mean that you must not use colours or pictures at all. In fact, you should be adding some, but do not go overboard. Also, when picking pictures or colours, use something that reflects your brand and complements each other well. This will create a unified look to your website, ensuring nothing looks out of place or jarring, which can distract and hurt the user experience.

Conclusion

With website designs, you now realise that staying simple makes it much easier and fun to use for visitors. Also, there is less work on your end, not having to create a flashy website. However, designing a website is not an easy process because it takes a lot of effort to get it right. 

If you do not have the time and resources to design your website, you should work with expert web designers online to do the job for you. Through their large portfolios, you can quickly decide which designer offers the design you like and work with them to develop a unique design for your company!

55 KNOTS is a creative agency in Australia, offering on-demand subscription-based graphic design to satisfy any needs. If you are looking for affordable graphic design services, be sure to get in touch with us today to see how we can help!