When it comes to improving the way your business attracts customers and rakes in more profit, the main element worth looking into is your digital marketing strategy.

With the internet becoming more widespread than ever and new trends emerging every year, chances are that your marketing strategy has evolved significantly over time. Compared to the olden days, where you would just get by on flyers and word-of-mouth hype, you’ve likely employed various methods like content marketing, SEO, and social media.

Although you’ve cultivated a stable uptake in customers and profit with your current marketing strategy, the results could definitely be better, which means you’ll need to invest in new measures. And as you look through the list of techniques you haven’t tried yet, you may be quite undecided because there are so many possibilities. 

Given the pros, prices, and best applications of every measure you’re considering, it can certainly be a challenging decision. And we’re here to talk about one solution worth prioritising: animated videos.

 

HERE’S WHY YOU SHOULD CONSIDER USING ANIMATED VIDEOS FOR YOUR BUSINESS

 

It may not necessarily be the newest innovation in digital marketing, but animated videos have sharply risen to the top in recent years. Used by businesses of all sizes and in different industries, animated video content has helped forward-thinking firms boost user engagement and sales conversions, two key results everyone wants nowadays. 

If you’re looking to gain greater returns with your digital marketing strategy but are still unsure about animated videos, here are points to consider: 

 

BENEFIT #1: THEY CAN BE USED FOR ANY TARGET MARKET

Over the years, animated videos have become crucial in any marketing strategy because of one reason: their universal appeal.

At one point in their lives, everyone you try to reach out to has watched and enjoyed cartoons of all kinds—some may still even do so! Whether you’re dealing with a long-term client, recurring customer, or potential buyer, animated videos can be a great tool because they pique your target audience’s inner child!

BENEFIT #2: THEY MAKE IT EASIER TO EXPLAIN COMPLEX IDEAS

Have written a blog post or created an ad only to not get any returns on your efforts because your target audience didn’t quite understand your message? Well, you won’t have to worry about that with animated videos.

 

No matter how complex your idea may be or how long-winded the subject can get, it will be much easier to explain through a well-made animated video. After all, animation has a lack of restriction and helps viewers easily visualise an idea or message compared to simply reading about it.

 

BENEFIT #3: THEY ADD EMOTION TO YOUR MESSAGE

 

If there’s one thing that’s guaranteed to get you more conversions and help you engage with your target market, it’s the power of emotion. With animation, you have the opportunity to mesh the storytelling capabilities of sound, visuals, and themes to create content that resonates with viewers. 

 

Enlisting the services of an expert like 55 Knots will allow you to easily engage with your target audience on a more personal level, leading to more favourable actions!

CONCLUSION

While there are many different tools you can use to give your digital marketing strategy the advantage it needs to thrive, nothing yields greater opportunities for engagement than animated videos. Through the help of these visual tools, you’ll be able to significantly improve your marketing strategy and bring in better results.

55 Knots is a creative agency in Australia that offers on-demand subscription-based graphic design to satisfy your business’s needs. If you are looking for affordable graphic design services, get in touch with us today to see how we can help!