Websites have come a long way from looking like an online brochure filled with blue hyperlinks, plain coding, and flat imagery. There was no room, demand, or technology to blend ideas, imagery, and text into one seamless, engaging platform, but websites have evolved into a bigger channel today. 

After all, today’s tech-savvy world thrives on visuals, so graphic design now has a greater role to play in website-building and marketing in general. But beyond impressing visitors with a pretty page, graphic design should reflect a company’s brand and shape a positive user experience to effectively produce results. 

There are plenty of tips and tricks to improve your website’s graphic design, but the list below reveals the pillars that every compelling and enthralling website have today:

1. BRAND CONSISTENCY

A website serves as a company’s virtual identity, one that helps consumers identify what makes your business unique in a saturated, digital space. Graphic design makes it possible to incorporate elements that best capture the essence of your brand, allowing you to achieve consistent branding to reinforce brand recognition to your viewers. 

2. EASY TO UNDERSTAND NAVIGATION

Visitors should be able to explore your website’s contents freely and smoothly without any blunders that lose their interest. Keep in mind that the ease of navigating your website will have a significant impact on the buyer’s journey, so a confusing layout with hard-to-find pages leads to customer frustration, incomplete checkouts, and a higher bounce rate. 

3. ENGAGING AND INFORMATIVE

Websites should inform your viewers about who you are and what you offer. Aside from a high-quality, dedicated page for your products or services, it’s important to incorporate design elements to strengthen the impact of your message and make your content more engaging. 

Using relevant and eye-catching imagery, for instance, can get your message across at just a glance and support your content. On the other hand, infographics provide visual pointers packed with information yet packaged in fun-to-read nuggets.

4. FAST LOADING SPEED

Web surfers now have shorter attention spans, and search engine bots also consider the website’s loading speed as a critical ranking factor, which means an effective graphic design should produce quality visuals in a snap. The right designer should be able to scale down your site’s coding without compromising the quality of your design.

THE BOTTOM LINE: EXPLORING UNIQUE WAYS TO IMPROVE GRAPHIC DESIGN FOR A MORE ENGAGING, VISUALLY COMPELLING, AND RESULTS-DRIVEN BUSINESS WEBSITE

Graphic design can do so much for your business than meets the eye. Not only does it visually represent your branding and beautify your pages, but it also provides a smooth-sailing UX experience that can bring you closer to your goals. 

Whether it’s to drive more traffic, convert more customers, or establish a stronger online presence, graphic design can pull all the right stops your business needs to hit all your digital marketing goals. 

Are You Looking for Affordable Graphic Design Services?

Business owners wear many hats, but it’s best to leave it to professionals when it comes to creative demands. 55 KNOTS is one of Australia’s leading creative agencies that offer on-demand graphic design subscriptions. Sign up for a free trial today and start giving your website that much-needed makeover!

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