For every business owner, one of the most essential things you can do to ensure the success of your digital initiatives is to make sure your website is updated, relevant, and easy to use.
According to a Blue Fountain Media survey, 81 percent of internet users think less of a company if its website isn’t maintained, and 39 percent would doubt a company’s products and services if the website isn’t up-to-date and user-friendly.
So, if you want your company to stand out in the digital world, here are some indicators that you may need to update your website.
1. POOR OR OUTDATED DESIGN
Websites with extensive text and many pictures on a single page are already obsolete. Your website’s design must adhere to current standards and trends, and a contemporary and fresh appearance may make all the difference.
In fact, potential consumers will be turned off fast if your website seems like it was created decades ago. It will also give customers the idea that your company is no longer in operation. Search engines, in addition to your consumers, do not like outdated website designs either. If you don’t maintain your website, it will fall in the search engine ranks, making it more difficult to attract visitors.
2. WEAK WEBSITE SECURITY
Websites for small businesses are common targets for hackers, therefore it’s critical that you secure your site as thoroughly as possible to protect all of your sensitive data. Hackers can easily access your data if your website is unorganised, has a weak basic structure, or has a low-security system. If you’ve uncovered any security flaws, you should remedy them right away. Rather than waiting until a website has been hacked, it is better to rebuild it and ensure that it is safe.
3. LONG LOADING TIME
Internet users have a very limited attention span. They will quit and go on to the next option if your website makes them wait too long. In fact, 40 per cent of internet users claim they will pay a company no mind if its website takes longer than three seconds to load. That’s a large pool of prospective clients and a lot of money down the drain.
For a variety of reasons, including obsolete technology, large images, and unnecessary sections in the code, your website may take a long time to load. If that’s the case, you’ll need to restructure your website with the aid of a web design firm.
4. WEAK MOBILE PERFORMANCE
The majority of consumers nowadays visit websites using tablets or smartphones, which have smaller displays. As a consequence, responsive website design adapts the presentation of the website based on the screen size of the device. As a result, the user enjoys the best website experience possible. With the ever-increasing expansion of the mobile industry, you can’t afford to neglect mobile in your web presence. If your website does not have a mobile-friendly design, fewer people will visit it.
With the effect of the pandemic, the corporate world is rapidly becoming digital. The market is always changing, and technology is advancing at a rapid pace. This is why you must keep your website updated and optimised in order to stay ahead of the competition and allow your company to expand.
If you are looking for cheap graphic design in Sydney, 55 KNOTS is one of Australia’s leading creative agencies offering on-demand graphic design subscriptions that can help you update your website. Talk to us now!