BY Benjamin

July 10, 2020

Having a sound digital marketing strategy is the first step to leading your business to success. However, if you want to execute your ideas well and bring in desirable results, you will need to pay attention to your graphic design as well.

In doing so, focus on graphic design that is not only attractive and engaging but also aligns to your branding, enhances your advertising, and brings your website and landing pages to life. Ultimately, it helps you provide a remarkable experience for your target market every time they come across your business and brand.

If you want to take your digital marketing strategies to the next level and grow your business, here are four steps that you should follow:

1. Develop a memorable brand identity

Your brand identity refers to all the visible elements of your brand, such as the logo, design, and colours you use to portray the right image to your target market. Before anything else, you must create a unique and memorable identity for your business. This will guide you to execute your plans and deliver your message to your customers and prospects in a way that is yours, which is what will separate you from other competitors!

2. Think about your business’ typography

When your customers or prospects come into contact with your digital marketing efforts, they’re digesting written words more often than not. From your website to the subtitles in your social videos, to your social media posts, the typeface is all around them.

What’s interesting is that you can use typography––the way you arrange letters and text––to elicit certain emotions, convey specific messages, and bring your message to life. Considering this, you must pay attention to the different elements of typography, which are the font style, appearance, and structure that you apply to your written copies and content. It’s an important aspect of your brand identity that gives character to the content you share on the Internet.

3. Invest in the right tools and resources

After you have created your brand identity, it’s time to work on creating cool graphic designs. To ensure the production of high-quality and engaging visuals, invest in the best design tools and software, especially if your budget allows. These will help your creatives work more effectively and translate your ideas and vision into stylish and on-brand publicity materials and landing pages that will boost your sales.

4. Optimise your design for mobile

Graphic design has come a long way from being merely an art of arranging text and other visual elements in a space. In digital marketing, it also involves creating website designs that enhance user experience regardless of the device used.

Because of this, you have to make sure that your graphic design works well on desktops and mobile devices. Most users today access the Internet using their smartphones, which is why a mobile-friendly design encourages users to stay, look around, and convert. However, a poorly designed website can immediately drive them away to your competitors instead.


Graphic design can work wonders for your digital marketing by giving your customers a pleasant experience with your brand, guiding them through the sales funnel, and encouraging them to make a purchase. By following the steps mentioned above, you’ll get started on the right track and leverage the advantages of embracing graphic design in your digital marketing strategy.

Get the best unlimited graphic design service, from our expert designers at 55 Knots! We offer flexible graphic design subscriptions to small to medium-sized businesses in Sydney. Get in touch with us today to see how we can help!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.