When establishing a company, one of the first things you need to work on is the logo. In a way, it is the first thing potential customers and clients might recognise about your brand. It is the company’s way to introduce itself to a larger audience. But how do you build a logo? Here are a few guidelines to make an impact using your company logo.

FIND THE LOGO’S FOCUS

Before designing your company logo, you would have to understand first what you want to showcase in it. It can be what your company stands for, what it hopes to achieve, or what products or services it provides. To help you find the focus of it, describe the logo as a person. You should be able to visualise how it looks and how it may come off to people. Remember that the logo should reflect your focus.

TARGET AUDIENCE

The next thing to consider is your target audience. Let’s think about demographics—which genders does it serve, how old is your audience, where are they located, and what is their level of education? 

Understanding the demographics helps you identify the design and aesthetics of your logo and how it should look like. Finding the perfect people to support your brand will contribute to your company’s success. You cannot please everyone, so choosing a target audience can help you narrow down your consumers and serve them better.

MAKE IT PERSONAL

Your branding can be unique and truthful by personalising the way you approach things. The same goes with company logos; making them personal is a key that opens your clients to more possibilities. 

Since engagement is a huge part of building a company, it helps to present your brand in a way that people talk about. Is your company corporate and professional, or friendly and personable? To make your company logo more personal, using the words “I” or “You” can build a connection with your target audience.

MAKE IT VISUALLY APPEALING

A great design is both functional and aesthetically pleasing. Therefore, when designing a company logo, it should serve its purpose and be presented in a creative way. There are colours, icons, and font styles that should be used in designing your logo to represent what it stands for.

However, make sure not to overdo it and keep everything simple.

KEEP IT COHEISVE 

Solidify your brand’s identity by ensuring that your brand logo is reflected throughout all platforms of your business. When you have established your company logo, the next step is to make sure it is visible where it is needed. The most common ways to promote your logo is through advertisements, corporate stationery, and your website.

CONCLUSION

A strong brand starts with a company logo. Once it’s established, the next steps will be easier. Through maintaining, retaining visibility, and promotion, your company should grow as a recognised brand in a short span of time.

55 Knots offers the most affordable graphic design services in Sydney. You can achieve peace of mind knowing everything is taken care of by a team of people who treat your business as their own. From art direction to account management, we handle all things needed to push the business forward. Inquire about our services today and leave the rest to us—or get your money back.