Businesses need a lot of creative and visual output for their marketing campaigns. These illustrated content often spearhead and lead these endeavours to success, which makes them such a significant and irreplaceable part of your materials. However, there are several misconceptions surrounding so many aspects of the creative industry.

Graphic design is an area that often falls victim to these myths and hearsays despite its crucial part in a successful marketing plan. These misunderstandings have to be cleared up though, in order to properly perceive the craft and its impact on your business, no matter what size it is. Here are five things that everyone might have misunderstood about graphic design:

1) GRAPHIC DESIGN JUST HAS TO BE PRETTY

A basic understanding that every business owner may have about graphic design is that it’s visual-oriented. Some may think that any output that looks pretty is already well-suited for launch, but that doesn’t actually mean that it works.

Graphic design is about laying out a certain set of ideas and concepts that you want a consumer or fellow business to absorb. If a graphic design is unable to actively communicate whatever message you need it to, it’s an inadequate and faulty design, even if it’s stunning.

2) GRAPHIC DESIGN HAS NO USE

The misconception that graphic design has zero purposes or that it is completely unimportant in the grand scheme of things is just completely wrong. One of the first things clients check out and gravitate towards is what they can see with their eyes.

Plus, without the appeal of graphics or the necessary layout of information, customers will likely put down the material or the product they were holding. Elements like the name, contact information, ingredients lists, nutritional information, and so on need to be present.

3) GRAPHIC DESIGN DOESN’T HAVE TO BE QUALITY

It’s a common myth that any kind of output from a graphic designer would be enough, but that’s not the case. Bad-quality graphic design may hinder your brand image, and it ignores the opportunity of aiding your marketing efforts.

Whatever calibre is shown on the final design reflects your business and what it has to offer. If you want the brand to have a good reputation, the designs that your company puts out have to be excellent and effective. Invest in a good service.

4) GRAPHIC DESIGN IS SIMPLE TO DO

Some businesses may believe that creating graphic design doesn’t take much effort, but it’s the complete opposite of that. So many graphic designers have had to study colour theory, design principles, marketing techniques, and visual communication to produce professional work.

On top of that, the experience of being able to create and put out a design for several projects is not something the average person can do. It takes immense skill, time and practice in order to master the art of graphic design.

5) GRAPHIC DESIGN CAN BE DONE BY TOOLS

Although some may claim that they can use a design generator or other types of software to produce graphic design, keep in mind that it is still a creative process. There’s a means to creating it, and it takes a human mind to discern ideas, handle different tools and produce show-stopping work.

CONCLUSION

Clearing up the air about graphic design can give your business better insight into what this craft is all about in the first place. Aside from having a renewed appreciation for it, you’d have a better idea of what you should be seeking from the services you deal with.

Looking for affordable graphic design services? 55 Knots is a leading creative agency in Australia that offers on-demand graphic design subscriptions. Contact us today!