55knots

What exactly is a trademark? And why you need one.
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Your brand may consist of your logo, business name, slogan, a picture or icon or a combination of these, all of which are known as trademarks. The main purpose of a trademark is to distinguish a company from its competitors....
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How Logo Design Makes or Breaks Your Brand Identity
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Logos are symbols that distinguish companies. Ideally, a logo is immediately recognisable, something that conveys the brand's personality. Whether you're going for a brand refresh or doing graphic design for a new business, here are things you should consider. It speaks to...
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Which Format Should My Logo Come in — What You Need to Know
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Logo file formats can be confusing to everyone but logo designers themselves. If you’re already on a graphic design subscription, then your logo designer will have already known all this by heart. However, as the end-user of the logo, knowing...
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Create a Mouthwatering Menu With Our Ultimate Design Guide
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One of the best ways to encourage your guests into ordering items in your restaurant is through the design of your menu. It may just be a piece of paper or a booklet, but your restaurant menu can enhance or...
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New Feature: Client Storge
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We wanted to share with you a new feature that launched last night called storage.  Storage enables you to upload repetitive files we regularly need like your brand guide, logos and fonts.  We've put together a quick video on how it...
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3 Reasons to go for a Subscription-Based Design Service
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With everything, from music and media streaming to desktop applications, turning into subscription-based services, it’s natural for other industries to follow suit—and for a good reason too. Subscription services offer an inherent level of flexibility that benefits both the user...
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3 Ways to Improve Your Social Media Visual Strategy
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Using social media platforms the right way lets you reach a wider audience, establish your online presence, and increase your sales. To keep your target market engaged and interested in your products and services, you have to prioritize posting photos,...
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Improving Visuals 3 Graphic Design Tips You Need to Know
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Your customers don’t need a degree in graphic design to know if a logo or a poster looks odd. An off-putting font or an ugly colour palette can make them think twice about subscribing to a company’s products or services....
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4 Vital Graphic Design Strategies for Social Media Marketing
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Graphic design is an important facet in nearly every aspect of a business, including its social media marketing. When advertising or promoting your brand on social media, it is important to enlist the services of a good graphic designer to...
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4 Ways a Graphic Design Productize Service can Benefit Your Business
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There is a new term going around called productization, and we wouldn't be surprised if you've never heard this term before — Productization refers to the process of altering a function of an idea and making it marketable for sale...
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