55knots | 55 KNOTS
The Benefits of Working on Your Brand With a Graphic Designer

The Benefits of Working on Your Brand With a Graphic Designer

No matter what size your company is, your business needs to have a strong presence online. This means that you need to have a website that attracts lots of visitors so that you can turn them into customers. To do this, you should hire a graphic designer to help you create well-designed and attractive websites for your company.

In this article, we will go over the benefits of hiring a graphic designer for your brand. 

1. Understanding of Design

A professional graphic designer has in-depth knowledge on how to make creative designs and how to get the desired effects of the designs. They are aware of the different tools and techniques needed to create a strong image for your business and can guide you about the same. Thus, you will receive valuable advice regarding the designs for your business. A professional graphic designer will be able to build a strong brand image for subsequent use.

2. Creation of Logos and Banners

A graphic designer will be able to create different logos and banners for your business. The design of these logos and banners is an integral part of conveying the right message to the target audience. The logo and banner design should look attractive, soothing and should capture the attention of the audience. The design of the logo and banners should be unique and creative. Thus, you need to hire a graphic designer who will create logos and banners as per your requirement.

3. Effective Marketing

Graphic designers have in-depth knowledge about the various elements of marketing. This will come in handy for your business as these designers will be able to create effective designs for marketing brochures, magazines, advertisements, etc. These designs will be able to effectively convey your message to the audience in an attractive manner 

4. Professionalism

With graphic designers, you can avail professional services. You can expect accuracy in terms of the time and cost involved in the completion of the project. Graphic designers can also be used to provide assistance in case the need arises. Thus, you can hire a graphic designer to handle the marketing and advertising needs of your brand. 

5. Help in Upgrading

In the world of branding and logo designing, your business website plays a very important role. Your website should be designed in a professional manner. Hence, if you want to get your site designed professionally, you need to hire a graphic designer as they are skilled in website designing. They will make sure that your website gets a professional look that helps in converting the visitors into customers.

6. Advice on Best Practices

A graphic designer will have adequate knowledge regarding what is right or wrong as per current industry standards. They will help you in determining the design aspects of your website and logo 

design to help you understand your business better. A graphic designer will be able to take your business up a notch by helping you with the best practices in the industry to create a strong brand image for your business.

7. Availability of Resources

A graphic designer will be able to assist you in creating a decent design for your brand. However, they will not be able to do everything on their own. This is why they will be able to provide you with the necessary resources to complete your business goals. These resources will include software, apps, design templates, and other elements as required. 

8. Talent

Graphic designers will be able to provide you with creative ideas and suggestions regarding an effective way to promote your business on the Internet. They will have the ability to create different designs and ideas. 

If you are ready to develop a solid brand strategy, work with us at 55 Knots. We are specialists in unlimited graphic design in Australia, so we can help you turn your vision into a visual message for your target audience. Get started today by going through our design subscription packages.

Tips on Improving Your Company’s Logo Design Brief

Tips on Improving Your Company’s Logo Design Brief

Are you looking for someone to work on your business’s logo design? Make sure you have a well-written logo design brief to put your designer on the right track!

A logo design brief provides your designer of choice with the information they need to create the perfect logo to represent your business. It also helps to be aware of some useful design language to help you describe what you want.

In this article, we will run you through how to make an effective logo brief so your designer can create a perfect logo for your company.

What Is in a Logo Design Brief?

The logo design brief usually includes essential information about your business, the design style you want for your logo, the timeline you would be working with, and your set budget. Any miscommunication in this information may lead to a disconnect between you and your designer, so it is best to have these things prepared.

Collate the Necessary Information about Your Business

While getting to the design portion immediately may be tempting, it is vital to get into the boring details first and ensure that the information is correct and consistent

Your designer will need a background about your company to create a logo that represents it. You need to detail out the following information:

  • Your company name, any case it should be in, if there are spaces in between words, if they should appear in one line, etc.
  • Your company slogan, if you would like it embedded in your logo design
  • Specific details about your product, your target audience, and the industry you are in

Consider the Logo Style You Want

There are various types of logos, and knowing the specific style you want can help narrow down the process for your designers. Here are some standard options you may need to know about:

  • Design styles can be either vintage, flat, minimal, or skeuomorphic. It helps to search up the design styles you want first.
  • Colours can have different meanings, so it is best to determine the colours you prefer for your logo. You can include images containing the specific colour values you want in your brand brief.
  • You can have a mood board to include sample colour palettes, logo applications, and elements you want to inspire your logo.

Sort Out Your Timing and Budget

Designing a logo for your brand can take time and several revisions. It is best to sort out a timeframe for your logo designing process to prepare well before your business launch. Logo design may take 2-4 weeks, depending on the freelancer or agency you are working with.

It is best to talk about your budget beforehand so you can stick to it. You will have to clarify if your designer works on a per-project or an hourly basis and how many versions or revisions you can ask for.

Like most things, you get what you pay for when paying for business graphic design. You are likely to get better results for your logo when paying a fair price for experienced designers.

Conclusion

A logo is meant to represent your business or brand, so it is vital to have the essential information about your brand in your logo design brief. This logo design brief will guide your graphic artist and help them develop a logo that represents your brand better.

Are you looking for affordable graphic design services in Australia to help you with your logo design? We at 55 Knots can help you create a design that makes an impact. Check out our design plans to get started!

Why High Quality Design Matters For Your Business

The best companies understand design’s value and know how to prioritize it. Good design creates great first impressions; helps you differentiate yourself from your competitors; solves problems; and improves brand awareness and the bottom line.

In this article, we’ll go over why your business should invest in quality design.

 

Five Reasons to Invest In Quality Design

1. Good design sells.

Good design can help your potential clients see you as the clear choice. Good design works. Good design sells. And if your design doesn’t work, you’ll have a hard time competing with the businesses that do.

An impressive 50% of consumers will not buy from a business with a poorly designed site. Good design matters. Don’t underestimate its potential to make or break your business. To succeed, you need to show why your product or service is the best choice.

2. You won’t be able to compete without it.

The days of business as usual are over. Today, everyone is a competitor. And the best ones are making consumer experiences a priority. Now is the time to enhance your visuals and communications with a focus on quality and attention to detail that makes your brand stand out.

Consumers have countless options to choose from, and they’re more informed than ever about your product or service. You need to give them compelling reasons to choose you. An awesome design is just the start.

3. It lets you tell your story.

Quality design helps you tell your unique story. Great design helps you capture the interest of potential clients and tells them what sets you apart.

The design you choose should capitalize on your unique strengths. Whether you offer unique services, products, or even a great price, you need to tell your story clearly, so your audience understands what you’re all about.

4. It will attract the right people.

If you’re serious about making an awesome first impression, then take the time to make your design awesome too. Why? For starters, you’re more likely to gain the attention of the right people.

When you invest in awesome design, you’re likely to attract the right people to your cause. People like working with other people who get it. That’s why great design is a key ingredient in successful partnerships, whether you’re in business for yourself or running a startup.

5. It reveals a thought-out strategy.

Quality design shows a level of management and expertise that makes your company a pleasure to do business with.

People can sense the difference between a company that takes the time to invest in its design and one that doesn’t. A company with a great design helps your clients understand you care about the details. It lets clients know you’ve put a lot of thought into how to do whatever you do. You’ve got a well-thought-out strategy, and you’re going to deliver.

So, if you’re going to take the dive, it’s a good idea to do a little research first.

Conclusion

55 KNOTS is one of Australia’s leading creative agencies offering on-demand graphic design subscriptions. Get in touch with us or sign up today to see how we can help you create high-quality graphic designs!

What You Should Know about Universal Design for Digital Use

Universal design is a common enough term, but what it actually means isn’t really top of mind. Thankfully, exploring that isn’t as tough as it seems. The term ‘universal’ may be all-encompassing but in this case, universal design has core principles.

 

Understanding Universal Design

As the name suggests, universal design is a strategy in design that ensures that whatever is being designed works across all possible audiences. When it comes to advertising and marketing, there’s usually a target audience, right? In those cases, everyone’s the target. This means that the design will be able to meet all needs, hence the term ‘universal.’ It aims to deliver a message that makes lives simpler through products that are both practical and convenient to access.

Universal design essentially levels out the playing field in order for digital and physical designs to be accessed by a wide variety of abilities, ages, nationalities and more. Your business will be more ethical since it will be evidently espousing diversity and inclusion. The best part is, while that happens, you will also have a wider audience in terms of marketing. Bottom line? More opportunities for a bigger profit.

The Beginnings

Wheelchair-bound Ronald Mace promoted nascent-stage universal design during his days at North Carolina State University. He was the Center for Accessible Housing’s director at the time. At that point, he became known as the father of Universal Design. For him, it was crucial for environmental design to be more universal. There were issues with existing architecture that he found particularly concerning. Universal design being implemented meant it would be simpler for many people to go about their daily lives.

Ramps are an example of universal design. By eliminating the need for stairs to enter buildings, even people who struggled with walking or who couldn’t walk at all could go to and fro.

As previously mentioned, there’s no doubt in the ethics of universal design as a design practice. It creates a standard design with a wide reach since the aim isn’t particular one way or the other. “Normal” is redefined in the best possible ways in order to establish equality.

Examples of Universal Design in the Digital Space

Graphics – Whether it’s to accompany a post or an informational item in itself, these are very helpful
High contrast – Good for people with vision issues and people in bright areas
Minimal requests – Avoidance of time-consuming and/or tedious tasks such as long forms or creating an account before being able to access certain things
Resizing of text – Lets users make the text smaller or bigger as needed without issues on the app or website navigation

How Universal Design Differs from Barrier-Free and Inclusive Design

It should be noted that universal design does not equate to barrier-free or accessible design. Those differ from inclusive design as well. They are three separate things. Primarily, both accessible design and inclusive design still have a particular target audience.

Conclusion

Universal design is a concept that many people are familiar with by name, but not necessarily by meaning. It’s an ethical design practice meant to make things more accessible and convenient for all. For websites, this means high contrast, minimal requests and resizing of text.

In need of the best unlimited graphic design service in Australia incorporating universal design? Reach out to 55 Knots today! We’re a creative agency that has graphic design subscriptions on-demand.

What Are the Possible Effects of Changing Your Logo

A logo is one of the most definitive aspects of any brand. Consider the most well-known names of our time, from Google to McDonald’s, and note how easily recognizable they’ve become to people across ages simply from their logos. Studies have shown that individuals are highly influenced by logos in their purchase decisions. With that in mind, it’s no wonder that businesses put weight in their logo design.

How does this come into play when you are rebranding? Is replacing your logo that one defining factor of change, and is it enough as the sole focus for a shift? If you’re thinking of the implications of a logo change in terms of brand recall and identity, read on.

 

Is Your Logo Your Brand?

An important thing to remember is that your logo serves your brand, not the other way around. Though it is a major symbol that can represent your brand, it’s important that you do not completely hinge your identity on it completely.

If your brand has something to say, your logo can work as an immediately recognizable summary of this messaging. In that sense, it’s important to create complementary visuals that go beyond just your logo.

If you’re going to change your logo, it’s important to follow through with more significant changes within the business. Otherwise, this could simply boil down to nothing or even translate negatively. If you have a built audience around your brand, a new logo would suggest a major change or a step into a new direction.

This means more than a concept; it means buildable actions that your target audience can witness. Without that follow-up, it could just become a forgettable expense that didn’t produce anything buildable.

On top of that, there’s the idea of going too distanced from your old logo. If you’re going to do a sudden shift that is as major as that, it needs to come with a marketing strategy that involves rebranding of other aspects of your business, too. With crisp ideals, new messaging, or improved procedures, you lessen the risk of turning your brand into something unrecognizable.

What Is a Good Logo Worth?

Everyone throws around the word “disruptive” when envisioning their rebranding goals. But one cannot discount the fatal mistake of becoming a viral joke or turning into the next target to cancel culture.

One needs to only look at the biggest blunders in logo redesigns to know the value and importance of centring your logo around a solidified brand voice. JCPenney had to issue an apology to its consumer base after its dastardly attempt, and Gap’s own brief redesign was quickly undone after a massive outcry over the new look.

Note how these examples aren’t a matter of budget, though. It’s all about making sure your new logo still feels like a visualization of the brand your consumers know you to be. It’s also easier to swing and miss when you try to change just the logo for no good reason in the eyes of the public.

You could easily opt for an affordable logo design and see better returns if you work closely with a skilled team to make sure that your identity and next steps are clear and based on consumer perceptions. Remember that a brand new logo will not necessarily be met with new eyes, so any change must have a justifiable context.

Closing

Affordable graphic design can perfectly encapsulate your brand. The right direction can steer public sentiment in your favour. As long as you can buckle down on your brand identity and mesh visuals with action, you should be able to use a logo redesign to achieve your goals.

Finding cheap graphic design in Sydney does not have to mean scrimping on vision and aesthetics. 55 KNOTS is one of the leading creative agencies in Australia because of its on-demand graphic design subscriptions that can cater to various industries and elevate brands while staying affordable. Check out their vast design portfolio now and get your own impactful logo.

YOUR GUIDED TOUR.

Kick back and enjoy the onboard entertainment: a short video showing you how easy it is to get started and carry out feedback with your designer.  

Still got questions?

DESIGN SAMPLES

CASE STUDIES

I
Shredders Nutrition
I
Teralume Industries
I
ManyRequests
I
Baystorm Digital
I
Testimonials

TESTIMONIALS  ➔

DESIGN TIPS

$
design that scales podcast
$
FIVE WITH 55
$
BLOG

DESIGN GUIDES

$
11 WAYS TO SCALE YOUR ECOMMERCE BUSINESS
$
11 WAYS TO SCALE YOUR SAAS BUSINESS
$
150 DESIGN TERMS FOR NON-DESIGNERS
$
55 CREATIVE IDEAS TO BRIEF AT 55 KNOTS