My curiosity and passion for all creative projects began at a very early age. It remained with me through adolescence and spurred me on to learn my trade. Fast forward 20 years and that passion is still raging, although now it’s backed up by leading-edge industry knowledge, and depth of experience gained through working alongside some of the most well-known Australian – and global - brands. Working predominantly client-side, managing and leading creative teams, I’ve established brands from their infancy and am fervent about data-driven design, putting users at the optimum part of the process. In short, I’m an avid photographer, videographer and Creative Director who loves to get his hands dirty.