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7 Most Common Types of Graphic Design You Can Choose From

7 Most Common Types of Graphic Design You Can Choose From

Graphic design is frequently believed to be a single subject, although several specialties are within its area. While some graphic designers are generalists who work on various projects, others specialize in a specific area of graphic design. Keep reading to know the different categories of visual design professions to consider. Let’s get right to it.

Brand Identity Graphic Design

Thoughts of logo-making typically come to mind when people talk about graphic design. However, logo design is simply one part of broader graphic design expertise known as brand identity.

In addition to logo design, identity designers develop the overall look and feel of a company’s visual presence. They establish colour palettes, decide on the sorts of pictures a firm will employ, decide on typography, and design other supporting visual components as part of this.

Marketing Graphic Design

Advertisements are all around us. Banners are everywhere you look, the bus you took yesterday had a large ad on the side, and the leaflet you got from a stranger on the street is still in your pocket: this is the work of marketing and advertising designers. It is a well-known truth that consumers prefer visual material over plain text, which is why this type of designer will almost certainly never go outdated.

Website Design

You’ve undoubtedly heard of the terms UI and UX, but do you know what they mean? The user interface (UI) is how a user interacts with a device or program. Creating web interfaces that are easily navigable and understood are the tenets of a UI designer’s work. A UI comprises everything a user interacts with, including the screen, keyboard, and mouse. Still, in the context of graphic design, UI design concentrates on the user’s visual experience and the design of on-screen graphic components such as buttons, menus, micro-interactions, and more.

Editorial and Publishing Graphic Design

Editorial design, which works with publications such as books and periodicals, is one of the most frequent forms of graphic design. Publication designers create layouts, covers, and visuals for editorials to express the author’s vision and message for their work. Because of the development of internet publication, editorial designers are no longer confined to working on print media. Someone must design the layout, covers, editorials, and visuals for online newspapers, magazines, and ebooks.

Packaging Graphic Design

Packaging has two functions: it protects the product while storing, transporting, and selling it, and it also communicates directly with customers, making it an incredibly effective marketing tool. Packaging designers produce concepts, mockups, and print-ready files for products. This necessitates extensive knowledge of print techniques as well as a thorough grasp of industrial design and production. They must stay on top of trends and competition. 

Lettering Graphic Design

Lettering and type design is an often overlooked specialty of graphic design. Typefaces and fonts, as well as hand-lettered designs, are all created by these visual artists. Lettering designers frequently produce Signs, posters, murals, and even wordmark logos. They can make designs by hand or digitally.

Motion Graphic Design

We mean anything animated or has moved to it in terms of this specific sort of graphic design. If done well, it may be one of the most intriguing and engaging forms of graphic design.

Explainer videos, animated films, video games, tutorials, and anything else with a motion component are all possibilities. A video comes to dominate in various situations; this is a rapidly expanding field. 

 

Conclusion

Graphic designers’ work may be found almost anywhere in the design world, from original t-shirt designs to album covers to video game trailers.

55 Knots offers the best quality but cheap graphic design in Sydney, providing you with a plan that fits your needs. For more details on how our creativity can accelerate your progress, contact us today!

4 Ways to Make Your Instagram Feed More Cohesive

4 Ways to Make Your Instagram Feed More Cohesive

Have you ever wondered how some Instagram feeds end up looking so fabulous? Instagram has definitely shifted from an app where people can post their personal photos into people’s well-curated digital portfoliosand it is not without effort nor thought.

Businesses, influencers, bloggers and other online personalities put careful thought into what they post and how that fits in with the overall vibe of the feed. After all, Instagram has become a popular platform where people can promote products and influence consumers. 

But how does one curate a cohesive Instagram feed that both captures the audience, and best portrays your personal branding? Here are four ways you can improve your Instagram feed for a more professional and visually appealing look.

Pick an Aesthetic

Sticking to a theme or aesthetic can help create a more cohesive Instagram feed. The consistency in the posts can help you establish your personal branding that people can associate you with. 

Picking an aesthetic for your Instagram feed doesn’t mean you have to post the same type of content every time. Rather, it helps subtly connect different posts so the separate parts can still look great even when viewed as a whole. This way, you prevent your feed from looking cluttered and disconnected. It doesn’t jump from one style to the next but rather stitches each post to form a beautiful digital quilt.

Mind mapping can be a great exercise to help you figure out your aesthetic. Take inspiration from accounts you like and formulate your own aesthetic.

Plan a Grid Layout

When you look at an account’s Instagram feed, you may notice that it looks like a grid. A grid layout essentially follows a particular style of pattern to create a more cohesive look. When you plan a grid layout, you are not looking at each post as an individual photo but as an element to a whole picture.

When incorporating a grid layout, people often post in threes to maintain the flow of the grid. A grid layout could be as simple as posting your photos in a specific dimension for a border effect when viewed as a grid. It could also be as complicated as bunching similar colours to have a rainbow effect when scrolling down the feed.

You can find many templates for grid layouts online and even create your own. But be warned as using a grid layout takes careful planning and effort to execute.

Stick to a Color Palette

One way to unify your feed is by sticking to a colour palette. Base your colour palette on the aesthetic you’ve chosen. 

For example, if you have a travel blog, you should go with a light and airy aesthetic. Since your photos will be of your travels, your colour palette should be centred around colours you see in nature, like blues and green. 

And even when you’re not posting a photo of your travels, you should still incorporate some colours from your palette. For example, if you’re just taking a picture of yourself at home, make sure you include a plant in the background.

Stick to only a few colours in your palette so it won’t seem that cluttered. Also, make sure at least one of these hues are present in every photo you pose, even if it’s not dominating the shot. 

Create Presets

No Instagram post is without an edit. But individually editing posts can be exhausting. Instead, create presets that can work well with any photo. This way, you stick to an aesthetic and form a more cohesive look without much effort each time. You can still make minor adjustments before posting a photo, but make sure it’s not too far off your vibe.

 

Conclusion

A stunning and cohesive Instagram feed isn’t impossible, but it will need careful planning. Stick to an aesthetic for a more unified vibe and incorporate familiar colours from your palette in every photo. You can also try planning a grid layout to ensure that your posts work well individually and as a whole. And lastly, presets can help you stick to your aesthetic without the hassle of individually editing each photo.

Make your Instagram feed stand out with the help of graphic design. 55 Knots is one of Australia’s leading creative agencies that offer affordable graphic design services. We provide access to expert designers whenever you need them. Choose a plan now!

Designing the Perfect Cover Art for Your Listeners

Designing the Perfect Cover Art for Your Listeners

Podcasts have been around for a while, but it wasn’t until recent years that they started booming. Today, there are at least 2 million podcasts and over 48 million episodes. The genre, the topic, and even the industry of each podcast can be anything, from fictional murder mystery to self-help and healing.

With too many choices, listeners need a quick way to filter through all that content and find something to listen to. For that, they look at the cover art. Just like judging a book by its cover, a show needs a fast and effective way to catch a listener’s attention. They can’t read or listen to a summary, so the cover art will have to tell a compelling story on its own.

Here’s how to design compelling cover art for a podcast:

Conceptualizing

Let’s say you have everything laid out and all that’s missing is the artwork. Go back to the beginning. Ask yourself what the podcast is about, who your listeners are, and who else might be interested.

You also need to consider the industry, genre, and hosts of the show. Often, those are essential elements of a podcast, so naturally, the artwork should be loud and clear about why a listener should or would want to listen to the show.

The artwork is the show’s summary and should hook people who are just browsing for something new. Make sure that you include enough information in the art without overdoing it

Creating the Art

The cover itself needs to be strategically planned. What type of cover is it going to be? It’s all a matter of what you want to say and how you want to say it. Maybe a show centered on the hosts would do well with a cover showing the hosts.

When the details have been hammered out, it’s time to get started. You can do anything from graphics, photos, typography, and more.

Photos

Photos usually convey groundedness in reality. It can be used for any topic or genre. However, it is often best used for fact-based shows, hard news, science, etc. That said, even if the podcast is fiction-based or for entertainment, stylized photos can still make for a beautiful cover.

Illustrations

There are so many illustration styles one can use to create the perfect story. Everything that you can’t accomplish with a photo can be done here. The design can provide even an illustration of a photograph. Create something fun to look at that when people see it, they become curious enough to find out what the podcast is all about.

Typography

This falls under the category of illustrations, but it can be a category of its own. Nine times out of ten, the typography will be the show’s title, which is a story already written. Explore new ways to communicate that story. An abbreviation could work very well for established brands and personalities, while up-and-coming shows need to get more creative. However it might turn out, be sure that the end product is not overcrowded with information and text.

Summary

Cover art is one of the essential parts of a podcast as it relates to building a brand. For most people, it’s all they need to decide whether they should listen to the show or not. 

This project will entail a lot of planning and strategizing. The elements alone will need careful consideration. Remember that the audience finds out who you are and why they should listen to you with this artwork.

Designing the cover art is a fun process, but it can be difficult alone. As graphic designers, we can work with you to make your vision a reality. At 55 Knots, we offer high-quality and affordable graphic design services. If you’re curious to see what we can do for you, book a free demo with us today!

Our Guide to Building Your Brand With a Company Logo

Our Guide to Building Your Brand With a Company Logo

A company logo sets the first impression of your business. Whenever customers see a company logo, they tend to have an idea of the product or service that the brand provides. A logo is, after all, the face of a business. And when you want customers to remember your brand, it’s pretty simple: you have to create a company logo that’s built according to your brand.

There’s a whole creative process behind making your company logo stand out. Whether you need a company logo as a start-up or you’re rebranding, your company logo should help you stay ahead of your competitors and represent your business. Read on below for pointers so that you can create a striking company logo.

Your Target Audience

In the first place, you won’t be able to create a good company logo if you don’t know your target audience. Your company logo should also be able to communicate the needs of your target demographic. A study of a particular niche is recommended if you want to narrow down your target market. Factors such as age, gender and geographic location are to be considered so that you can narrow down your target market more effectively.

Your Services

Of course, your brand has to make clear of what you’re offering, which can either be a product or a service. Aside from that, you should establish what sets your brand apart from your competitors. 

A lot of brainstorming is required for this to work. Think of an adjective that can describe your brand. It should be relatable to your audience for them to remember it.

Brand Voice

Many businesses compete in the same market. Instead of adding to the competition, you should go for establishing a connection with your target market. Some brands are pretty formal, and while there’s nothing wrong with that, there are also other brands that employ the same method. 

To set your brand apart from the others, putting your brand in the shoes of the consumer is a great move. By doing this, you can immediately form a sense of connection with your consumers, which in turn leads to greater brand awareness and engagement.

Has to Be Visually Appealing

Your logo design must reflect what product or service you’re offering. Aside from that, it should address customer needs. It’s important that your logo matches your industry. On a related note, you can also pick specific colours, icons and fonts to represent your brand much more clearly. 

A great example would be picking colours and the kind of moods that certain colours can evoke. Red, yellow and pink are colours that can evoke positive emotions such as happiness and joy. On the other hand, colours like blue, purple and white evoke elegance and formality. Proper usage of design elements can help in making a great company logo.

Use Your Branding Across Platforms

Consistency is key in many things, and even making company logos is one of them. To have your brand recalled by many customers, your branding must be consistent. It can be achieved by using many different marketing channels, be it digital or traditional. As long as it’s easily accessible, you should take advantage of it and put your company logo and brand out there.

Conclusion

Creating a company logo can seem like a daunting task, but it can be easy. All you need to do is proper strategising. You can do this by brainstorming and creatively designing your company logo. As long as potential customers see it, you’re guaranteed to make your mark.

Company logos are the first impression for customers. If you’re looking for affordable graphic design services, you’re in luck! 55 Knots has got you covered. Aside from graphic design services, we also do motion graphics and video. Contact us today and allow us to assist you!

3 Branding Elements Your Startup Needs

3 Branding Elements Your Startup Needs

Startups have a lot of things that they need to take care of. Choosing branding elements that could help distinguish your business from its competition is among the most important things that need to be handled as early as possible. 

Your branding is what your customers will be able to identify, and having them in your products is crucial. After all, you want your audience to associate all the goodness that your products offer with your brand. Needless to say, branding needs careful planning.

 In this post, 55 Knots, your trusted company for high-quality yet affordable graphic design services in Australia, shares the three essential branding elements your startup needs to make:

 

Name and Logo

Your name and logo may be the most recognizable branding elements of your company. You should trademark both so that no one else can use them. Your logo should represent not just your brand name but the products you sell and the essence of your business. Sometimes, logos can be literal translations of the brand name. Case in point: Target and Apple. Others, like Coca-Cola and Google, use stylized fonts and their brand names as their logo.

When creating your logo, make sure that it’s the best representation of your brand and one that is eye-catching and not in any way confusing. Also, the colour and the font used for your brand name should make it easy for the customers to read and recognize.

TAGLINE

As important as the name and logo of the company, the tagline or slogan, as some call it, is one of the branding elements that customers remember the most about a company. If the tagline is really good, it may be enough for people to recognize your brand.

Some of the most recognizable taglines include Nike’s “Just Do It” and McDonald’s “I’m Loving It.”

Your tagline should be fun, witty, or catchy. A one-liner works better, too. Once you have a slogan that you’re happy with, you should always use it for marketing. Make a hashtag with it, incorporate it into your ad campaigns and posters, too.

VISUALS

It might not seem like one of the things that should be prioritized when your startup is creating content, but it really should be included early in the business planning process. Why? The brand visuals highlight the values and ethos of the company. That’s why it’s important that you already know how you’ll present your brand from the get-go.

Whether that’s showcasing some behind-the-scenes images on your website or choosing fun graphics and images for your posters, you have to establish the visual that you want to depict your brand values. It’s a good idea to see what visuals your competitors have, so you’ll have a pretty good idea of what you should and should not do. Your goal should be to stand out in a good way, of course!

Conclusion

These are just three essential branding elements that your startup should work on from the very beginning. You want to establish your image no matter how big or small your business is. If you want the best logo and visuals for your branding, you should consider getting professional graphic designers to create them for your company. Make sure that you choose a reputable company that can offer you high-quality but affordable graphic design services.

55 Knots can provide you with some of the best graphic design services in Australia. Contact our team today so we can talk about what your startup needs.