CASE STUDY
Baystorm Digital
When you launch a new business, you want to make sure it establishes a clear, strong brand from the get-go. You want it to have a creative impact.
And creative impact is what we do best at 55 KNOTS.
Baystorm Digital is a B2B sales consultancy specialising in sales tech enablement and learning pathways for sales professionals. When they approached 55 KNOTS for end-to-end creative launch support, we jumped straight in!
“Everything from our logo, colour scheme, background images and our website, we’ve got the 55 KNOTS team to thank for. Working with them has been seamless. I would sincerely recommend 55 KNOTS.”
A STRONG FROUNDATION
First step was to create a sharp logo. True to its name, a ladder motif was used to represent ‘climbing sales’ and business growth. Elements of a lightning bolt also come through, putting the ‘storm’ in Baystorm. The logo was designed to be bold, outgoing and authoritative in its tone.
The main logo colour is blue. This represents trust, confidence and intelligence – all valuable qualities to compliment and boost a business of sales professionals.
Step two, build the brand guideline. If you want to unlock creative impact across all your marketing channels, you need to define your colour palette.
Then comes font pairings and a guide on logo use. The Baystorm Digital brand guideline uses shades of navy, a lighter blue and white.
A logo reveal was then created to add motion, to elevate and grab attention.
MAKE IT ICONIC
Custom line icons were designed to represent company qualities and values. From ‘Growth’ to ‘Market Share’, a clear set of icons helps build a strong brand and make it unique.
After the custom icons were done, it was time to get some illustrated infographics for the website homepage. Statistics were made eye-catching with moving .svg files, leading the customer gaze down to CTA “Start a Conversation”.
“As I’ve been working remotely, the 55 KNOTS platform allows you to have continuity and simplicity from brief to delivery. The team themselves are great to deal with, great communication.”
– Sam, Managing Director, Baystorm Digital
CASE IN POINT
Once the logo and brand guideline was all set up, it was time to move on to design a case study. Created to educate and captivate customer interest, 55 KNOTS produced a white paper and case study for the Baystorm Digital team; a chance to show off the new logo and sharp brand elements.
Next came a round of presentation decks. We added illustrations, icons and infographics for a cohesive look and feel to ensure sales presentations were engaging and taken to the next level.
THE FINISHING TOUCH
To top it off, a strong business card design used the ladder and lightning motifs with the bold logo design centre stage.
ON YOUR TERMS
After all key creatives were done and dusted for launch, Baystorm Digital put their subscription on hold for a few months. As soon as they needed some extra design support, their account was easily reactivated.
At 55 KNOTS flexibility is important to us. If you no longer need our help, you can end your subscription straight away – and come back to us later!
We’ll always be here when you need us.
ONWARDS & UPWARDS!
Today we are still working with Baystorm Digital to have creative impact. We continue to upgrade website elements, a stylescape has been added – and custom glyph icons have been added for extra variety.
WE STARTED WORKING BAYSTORM DIGITAL IN FEBRUARY 2020. SINCE THEN, WE HAVE PRODUCED AND DELIVERED…
Whether you’re building your brand from the bottom up.
Or you need a complete brand makeover.
The 55 KNOTS team is here to help.
It’s time to take your brand to the next level.
Brace yourself for creative impact.
WHY BAYSTORM DIGITAL LOVES WORKING WITH US
Hear Managing Director, Sam talk about his experience.
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