5 Most Common Misconceptions about Graphic Design

5 Most Common Misconceptions about Graphic Design

Graphic design: As much as it has become a massive part of the visual world we live in today, it’s surprising that it (and graphic designers, in extension) has often been misunderstood. In particular, business graphic design is regarded by some as unnecessary. As a result, many businesses choose to forgo this solution, and many of them end up far behind their competitors.

If you want to put your business out there, here are five common graphic design misconceptions that you must be aware of:

 

1. Graphic Design Is No More Than Pretty Pictures

True, graphic design often showcases gorgeous images, but they’re not the only thing design is for. It always intends to solve a problem or enhance the user experience. In fact, the visuals created are meant to communicate with the client’s target audience and improve brand image.

A graphic designer’s output results from the collaboration of the artist and the client, with the latter’s needs in mind. There are also branding guidelines that experts need to follow. So, no, graphic design involves much more than merely pretty pictures!

2. GRAPHIC DESIGN IS NOT HARD AT ALL

Some might look at a design output and think it wouldn’t take them long to replicate such results. What they might not know is that the design process is complicated and often time-consuming because it’s not solely about layouts or drawing, although those are a big part of the job. 

As mentioned, much of graphic design is problem-solving. Many graphic designers’ usual process starts with understanding the client and their brand, knowing their target market, doing research, conceptualising, prototyping, and doing user interface animation design. The job also involves meeting the expectations and getting the approval of people who are often unsure of what they want. 

3. Graphic Design DOESN’T MATTER MUCH

Dismissing the importance of design can be a colossal mistake for businesses. In business, graphic design plays a significant role, from creating traditional marketing materials like leaflets to digital marketing and mobile apps. In a way, it helps businesses establish a foundation for their branding and marketing strategies because a company will find it hard to grow to its full potential without effective designs.

Take websites, for example. No matter how ‘meaty’ your content may be, if the design is not aesthetically pleasing, or if it’s cluttered and confusing as opposed to soothing and comprehensive, the chance of web users staying on your website is slim.

4. Graphic Design should always be trendy

Trends can indeed inspire graphic designers in their work, but they do not rely on them entirely. If anything, the goal of most designers is to create something that can be considered timeless. It’s always better to have a design that can age gracefully than one that will look passé or weird in a few years. 

Also, it should be understood that a business’s graphic design is supposed to be a representation of its brand. For this reason, instead of following a trend, the design must reflect your brand’s ethos and stand out from the competition because of your individuality interpreted in the design.

5. Graphic Design Is Cheap

You can find freelance graphic designers online that could agree to provide you with creative graphic design services for your website or social media at affordable prices. However, you can’t expect to get premium quality at ridiculously low prices. Good graphic designers take pride in their work and know their worth. 

It’s recommended that you work with a design agency, as opposed to individual freelancers. An agency has a team of creative individuals who work collaboratively and whose work goes through strict testing and approval processes before presenting to the client. Similarly, not all such agencies charge premium prices. 

For instance, 55 Knots has unlimited graphic design packages that come at different price points, so you can find one that suits your needs and your budget!
 

Conclusion

There is much to know about graphic design that many people often overlook. It might take a while for them to fully understand and appreciate the role that graphic design plays in traditional and digital marketing for businesses. Hopefully, as you read the common misconceptions above, you’ll better see the value that this creative work brings to the table. 

55 Knots offers the best graphic design services in Australia that you can subscribe to. We have tailored design plans that you’ll find suitable for your needs! Check out our sample work or sign up for a free 14-day trial today!

3 Effective Ways to Improve Your Business’s Graphic Design

3 Effective Ways to Improve Your Business’s Graphic Design

In recent years, graphic design has become a hot topic among business owners and marketing professionals because of its impact on consumer activities.

Although traditionalists regard it as a minor factor compared to everything else going on in a business, having a keen sense for design makes the difference between good and bad marketing today. Even though you might think that your company doesn’t need to pay attention to this specific aspect since you’re already making money and keeping clients happy, the truth is that you might be hindering yourself from achieving even more!

The importance of graphic design

You see, the reason graphic design is such an important consideration for businesses is that it’s everywhere you look—and this applies to your customers’ eyes. 

With today’s consumers proving to be more visually-dependent, it’s easy to see why well-designed assets are becoming even more vital. From blog posts and landing pages to social media posts and social media stories, the need for great design is everywhere because there are more opportunities to interact with customers than ever!

How can you start improving?

Now that you understand why it pays to invest in graphic design for your business, it’s time to take your efforts up a notch by actually coming up with great work. 

As complicated as it may sound, taking the time to create wonderful graphic designs for your business doesn’t necessarily mean that you’ll have a difficult time. In fact, creating effective assets for your business can be done quite easily with the right tips and tricks in mind as you navigate through the whole process.

If you want to bring the best out of your business and effectively promote it to reach a wider audience, here are three key tips to take your graphic design to the next level:

Tip #1: Realise that less is more

One common misconception that first-time business owners have with their graphic design is that they think they need to pull out all the stops for every asset. However, this is actually quite the opposite.

Whenever you clutter your assets or GD posts with all sorts of elements and “pretty” work, you end up diminishing each post’s effectiveness because it clouds viewers’ judgment and frustrates them. If you want to ensure that your posts work well, then you’ll need to re-evaluate your design approach and focus on making your message clear while delivering it in a simple, yet attractive format!

Tip #2: Focus on your branding foundation

When it comes to crafting an effective graphic design approach, it’s worth understanding that nothing gets the job done better than getting your branding foundation right.

Your branding foundation—which is your logo, colour palettes, tonality, and everything else in the brand book—helps take care of every viewer’s ability to remember your business. On top of that, these same elements must also be accounted for whenever you create your graphic design posts because drafting a generic asset alone isn’t enough to guarantee results. 

Once you start paying attention to your branding foundation and take the time to refine it with a proper rebrand, you’ll have the necessary firepower to make your posts unique and synonymous with your brand!

Tip #3: Ask for professional assistance

If there’s anything you need to know about coming up with great graphic design work for your business, it’s that you don’t necessarily need to do everything on your own.

Admittedly, most business owners aren’t well-versed with the foundation and stylistics of effective graphic design, and they don’t even have the skills to come up with the right output. Fortunately, you won’t have to dedicate a few years solely to improving your design skills because enlisting an expert at 55 Knots to help you is more than enough to get the job done in the best way possible!

Conclusion

Although it may seem minor at first, graphic design holds a valuable opportunity for your business to be seen and heard with its digital marketing strategy that is better than any other tool, strategy, or approach. With the help of the three tips mentioned above, you can take your design work to the next level and use it in the best way possible for all the right results!

We’re a creative agency in Australia that offers on-demand subscription-based graphic design to satisfy any business’s needs. If you are looking for affordable graphic design services, be sure to get in touch with us today to see how we can help!

five social posts to get you noticed

five social posts to get you noticed

Are you in search of some easy design ideas to give your social media a boost this February?  If so, check out these five ideas and give yourself a boost in social reach, new followers and (hopefully) new customers.

 

1. Your Company’s Blog Post

Suppose you’re keeping up with regular posts for your blog? whether it’s for SEO purposes or you have lots to say — don’t miss this easy opportunity to post your blog content on your social channels.

Use an engaging image, combined with sharp copy to cut through the noise and boost your blog content and social reach. Best for: Facebook & Linkedin

2. CUSTOMER TESTIMONIAL

If you’re trying to get new customers in the doors, a good portion of them may already be considering your product or service. However, sometimes all they need is some social proof to push them off the fence and into your DMs.

Create beautifully designed social posts showcasing your street cred by highlighting client testimonials and reviews.

Top top — keep the testimonial sharp and to the point. Best for: Facebook, Linkedin & Instagram

3. Tips & Tricks Carousel

Carousels do well on Instagram and Linkedin.  Be seen as the expert in your field by using carousels to share  pro-tips and provide value to your existing and new audiences. They’ll appreciate you for it and see you as the expert, PLUS as a bonus when it all hits the fan they’ll come running to you help save the day.

Carousels are more engaging than your typical post, and you can create these by uploading a series of images on Instagram or a PDF on Linkedin.  Best for: Linkedin & Instagram

4. INSPIRATIONAL QUOTES

Yep. We’re all guilty of it, and we all love an inspirational quote. Find relevant quotes for your industry and get a designer to whip up some feel-good mastery that pulls on the right heart strings.  Best for: Instagram

5. TEAM POSTS

Sharing posts about your team is an excellent way to get organic reach. Share a photo, with a pull quote on why what they do, why they love working for your company, and what they do for fun.

These little gems boost social reach from the staff members family and friends. It’s a fantastic way to scoop up extra likes and followers. Plus, it gives your business more authenticity and insight into your companies culture.

Pro Tip: Tag your employee.  Best for: Facebook

 

Now you have some quick content ideas you can post weekly —  if you need any help putting together some posts for your business, jump onboard a 14-Day Free Trial of our unlimited design service!

Logo Design 101 — Biggest Logo Mistakes You Should Avoid

Logo Design 101 — Biggest Logo Mistakes You Should Avoid

Your branding is one of the most important design elements that your business will have. Besides your packaging, colour schemes, and content art direction, your logo is ultimately the face of your company. Unfortunately, many companies still experience design flops and encounter logo design mistakes, often due to inexperience and insufficient planning. 

If you’ve experienced horrible logo design and branding mistakes, take it all in and use it as a lesson. Besides, having bad experiences will help you evolve and develop your business now that you know what you shouldn’t do. For this reason, some business owners avoid design mistakes by getting graphic design subscription services to ensure that they’re getting high-quality graphic design content. 

So, are you curious about what logo mistakes you should avoid? Keep reading. We’ll share with you the biggest and most common logo design errors most business owners make and how you can prevent them. Let’s get to it!

Using Unprofessional and Amateur Software

There are always advancements in the digital world, which is why there are logo generators and graphic design makers that are readily available and accessible to the public, even those without graphic design experience. Unfortunately, even if they’re easy to use, it shows how unpolished and how poor your design is alongside your other competitors. 

Although not all logo design software and generators are bad, they’re pretty much generic. So when you use these platforms, standing out from the crowd may be quite tricky and establishing your credibility as a brand could be quite challenging for your team. For this reason, it’s best to work with an experienced team of designers to avoid this rookie mistake and create a logo that best represents your company. 

Following All The Trends and Not Putting in Much Thought

Another big mistake business owners and novice designers make is that they can often get excited about new design trends and want to incorporate them into their branding right away. Following trends isn’t necessarily wrong; however, not all trends will work for all companies. Besides that, riding the same wave won’t take you to the same destination or get you the same clients. With that, it’s still crucial that you stand out.

To deal with shiny object syndrome, treat these trends as inspiration instead of something you should do. When you overview the different trends and styles you can do, you’ll find one that’s the best fit for your brand. 

Depending Too Much on Free Images

Graphic design can be quite pricey; that’s why one of the biggest mistakes business owners and novice designers make depends on free image services to get stock images for their branding and logo design. 

When you use free images, you immediately lower your design quality and could even put your company at risk of a lawsuit if the owner recognizes a design they did. This is why it’s essential to invest in exclusive usage and graphic design subscription services to avoid any legal issues and to ensure high-quality design output every time. 

Forgetting to Proof Your Designs

Proofing isn’t only something writers should do; designers should also ensure their formatting is in check. Some graphics and logos may need some words incorporated in its design, and because of this, some may overlook spelling errors and grammar mistakes. 

Failing to proofread your design could be incredibly embarrassing for your company. Consequently, it’s best to go over the design a few times, and some fresh eyes do the same to avoid this unprofessional mistake. 

Why You Need Professionals to Help You with Your Logo

Although doing things on your own could be quite exciting, it’s still vital that you establish professionalism and credibility through your company’s logo. The best way to do this is by trusting design professionals to create high-quality design content for your brand. 

Fortunately, graphic design subscription services are available for business owners like you, so check out their rates and find one that best fits your company!

Are You Looking for Graphic Design Subscription Services?

Dealing with graphic design woes is a thing of the past, now that graphic design subscription services are available. Team up with 55 KNOTS to get regular exceptional and unique graphic designs for your business that will definitely help your brand stand out. Check out our packages today!

4 Benefits of Using Unlimited Graphic Design Services

4 Benefits of Using Unlimited Graphic Design Services

Using blocks of text in your ads would require your target audience to use too much of their time to understand your message. To attract their attention right away and promote instant communication, prioritise incorporating graphic design elements into your marketing strategy.

Seeking graphic design subscription and working with a reliable design team can help you engage your audience more effectively and increase your sales. However, having a limited budget to work with and so many options to choose from can make it difficult for you to pick the best designer. To ensure desirable results for your projects without breaking your bank, consider using unlimited graphic design packages. Here are some ways you can benefit from them:

1. Enables you to stay on budget

Running a business with a limited budget is no easy feat, especially when you must develop a compelling brand identity. Designing your logo is one of the best ways to start, but it can be pricey. That’s why seeking affordable graphic design services is more preferred.

With unlimited graphic design services, you don’t have to worry about limiting yourself in requesting revisions. You can consider different graphic elements until you get the design that best suits your branding. After all, your brand depends on your logo and its complementing graphics. Since you get one flat rate, you can save more money in the long run.

2. Help you manage time better

The famous saying “Time is gold” rings true, especially when you are a business owner. Since you will be devoted to getting more customers, meeting deadlines, and accomplishing other tasks that can help you grow your business, making time to promote your brand can be challenging.

Fortunately, you can avoid spreading yourself too thin and handle brand development more efficiently by acquiring an unlimited graphic design service. You can have peace of mind knowing you have one less thing to worry about. As this graphic design solution frees up your time by taking care of your branding, you can focus more on meeting other business-related obligations.

3. Lets you stay consistent with high-quality work

Knowing your brand’s identity is a vital component of brand development. By working with an unlimited graphic design service team, you can ensure your brand stays consistent as you revise and refine your branding. You can also expect excellent work quality across your channels, which can help your customers and prospects recognise your brand.

4. Produces professionally designed results

Turning your vision into reality for your marketing materials is difficult, especially when you are unskilled in graphic design. Fortunately, you can get professionally designed promotional ads, logos, banners, and more when you work with an unlimited graphic design team. Therefore, you don’t need to struggle to do all the graphic design work on your own because professionals can handle that task for you.

Conclusion

Effective visual communication is key to your business’s success, and one effective way to do that is to work with a reliable design team that offers unlimited graphic design services. This way, you can reap the benefits listed in this article, ensure your professionalism, and get your message across to your target audience.

If you need affordable graphic design, work with 55 KNOTS. We are one of Australia’s leading creative agencies that offer unlimited graphic design plans. Start your free trial today!

3 Graphic Design Options Every Business Considers

3 Graphic Design Options Every Business Considers

Graphic design is one of the most essential parts of marketing and branding. It is where your brand gets its identity and stands out from other businesses, whether it be in the same or in a different field. With the many ways that you can supply your business with well-designed graphics, carefully considering your options is important. 

An effective graphic designer is someone who understands your brand, your goals, and what you wish to accomplish in the future. Whether this is a high-end graphic designer, a cheap graphic design agency, an on-demand graphic design subscription, a freelancer, or even an in-house designer, you have much to consider.

While there is no one option best for everyone seeking graphic design, there is an option that is best for you. With this article, we will fortunately help you narrow down your choices and explore one option you may have not considered before. Let’s begin!

Here are the three graphic design options every business considers:

1 – Design Agency

If you think you’re more likely to only want to hire a graphic design service on a per-project basis, hiring a design agency may be the choice for you. You’ll be able to sort out any existing budget problems as work is usually billed by the hour. 

Design agencies are often a relatively easy way to get quality graphics back for an agreed-upon rate. However, it’s important to remember that you are at the mercy of their schedule. If you need graphics with a tight turnaround, you might also have to pay your agency more. 

There’s a chance that you’ll be needing graphics on a relatively regular basis, and design agencies do cater to this if you prefer to sign a contract rather than opt for payment per-project. Through fixed-term contracts, design agencies usually mandate long-term commitment. Keep in mind that such contracts may make it difficult for you to withdraw if your requirements are over or you are not satisfied with their services.

2 – In-House Graphic Designer

An in-house graphic designer can cater precisely to your needs and dedicate themselves full-time to the role, but this may entail a lot of work for you because you have to find the right fit for your brand. In the process, you’ll have to scour through portfolio after portfolio, choose one applicant, interview them, and offer them a competitive fixed salary, no matter how many graphics they are able to produce. Added benefits will also be a factor for each applicant to ensure that they won’t leave soon. If they do, you’ll have to go through the strenuous process all over again.

3 – Freelancer

Working with a freelancer comes with its own set of challenges. While they usually have a wide range of skills depending on the clients they have worked with, freelancers tend to work at their own pace, especially during busier periods. Turnaround time for the graphics that you need will always depend on the freelancer’s availability.

A Better Solution: Subscription-Based Graphic Design Services

There are undoubtedly times to choose a design agency, in-house graphic designer, or freelancer. But for most businesses, there is a better solution that gets you the best of both worlds: versatility, a quick turnaround, and an affordable price. 

Subscription-based graphic design services is a service that caters to your daily design requirements. You can customize or choose a subscription plan, which usually is a flat monthly fee. For as long as you are subscribed, you can easily place orders and receive graphics within a quick turnaround time that suits your goals. 

Here’s a brief breakdown of the advantages offered by this option:

#1 You can work with experienced designers

Just like in-house designers, you get to work with highly-experienced designers at a flat rate. This then allows you to have greater control over your budget without having to waste time looking for a designer that suits your needs!

#2 You can enjoy a quick turnaround time 

If your business evolves quickly and you can’t afford waiting weeks for a project to be completed, graphic design subscriptions work around your schedule while offering a turnaround time that is relatively faster than freelancers or design agencies. Of course, this is dependent on how detailed your brief is. Try to make it as simple and lay out a clear idea for the designers to work around for them to deliver your designs quickly, efficiently, and of the best quality. 

#3 You don’t have to make a long-term commitment 

With subscription-based graphic designers, you won’t be bound by a contract. Simply choose a plan that fits your needs and start adding requests to your designers! If you’re not happy with the service of a specific graphic designer, you can choose another for any upcoming projects. It’s relatively more hassle-free compared to the commitment you’ll need to have with an agency or with a freelancer.

Conclusion

We understand the struggles that startup businesses undergo, especially when they try to find the best designers that fit their brand and deliver their daily design requirements. Having to go through such a process can get pretty tiring, but with a reliable subscription plan, you’ll have a team you can rely on.

55 Knots is one of Australia’s leading creative agencies, helping our clients reach their goals with beautiful imagery. We’ll make sure that you get the on-demand graphic design subscription that fits your needs.