BY Benjamin

May 1, 2019


We’ve worked in the creative industry for over 15 years, and in this time we’ve come to learn what boosts your chances of increasing your campaign click-through rates. We’ve outlined below are our top four tips to enhance the success of your next campaign.

Tip #1 – Keep It Simple

Did you know that you have a shorter attention span than a goldfish? That’s right, during a recent study, they found the average attention span for a goldfish is 9 seconds, and us social media scrolling humans are losing concentration after only eight seconds.

Therefore this is a great reason to keep your design simple, think attention-grabbing and decluttered–you only have a few seconds to grab your audiences attention so make it count – don’t overload the user with everything your business has to offer, keep the message clear and concise.

Tip #2 – Create Urgency or FOMO

If you’re striving to increase the click-through rate performance for your campaign than you need to give the audience a reason to ACT NOW!. Does the promotion finish in a few days? What about tonight? Is it for a limited time only?

Make sure you highlight a motivation to act, and give the audience that dreaded fear of missing out.

Tip #3 – Know Thy Audience

Don’t fall into the trap of a ‘generic blanket all approach’ when crafting your campaign. Tailor your creative to the specific demographic your targeting, if you’re talking to millennial mums than position the copy and imagery to suit the needs of that audience. People will engage more with creative that they feel speaks more closely to them.

This one seems like a bit of a no brainer; however, it’s often skipped due to the nature of increased workloads and budgets. But do bear in mind that from the tests we’ve witnessed, personalised content always outshone generic creative by up to 20% – so it’s worthwhile investing in additional creative resource to get the most from your campaign.

Tip #4 – Have a Compelling Offer

No matter how much thrill you put on the creative, if you’re not solving a need or have the ability to provide immediate value to the audience your targeting, your campaign won’t get the clicks you desire.

So, make sure the foundation of any campaign comes from a robust offering that’s compelling to your targeted audience. Whether its 20% off the latest shoes in-store, or if you’ve just launched a new product or service that adds values in other ways, such as time. Make sure the value of your offer or service is evident and strong and is at the forefront of every execution.

We hope you’ve found this article useful; if you have your own tips and tricks we’ve love to hear about them in the comments below, or if you need some help crafting some beautiful campaign assets, please get in touch.


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.