Thanks to its talented workforce and competitive rates, the Philippines has become a popular destination for outsourcing various creative services. The creative industry encompasses a wide range of fields, such as graphic design, web development, animation, and multimedia production, among others.

In this article, we will discuss some of the commonly outsourced creative services junior and senior roles in the Philippines and how businesses can benefit from these outsourcing partnerships.

Understanding the Different Roles in Creative Services

To better appreciate the variety of creative services roles in the Philippines, it is essential to understand the difference between junior and senior positions. Junior roles refer to entry-level positions requiring minimal experience and offering more basic services. 

On the other hand, senior roles involve more experienced professionals who can take on complex projects and provide higher-level expertise. Let us delve deeper into these roles and their specific responsibilities.

Junior Roles in Creative Services

Graphic Designers

Junior graphic designers are responsible for creating visual content for various media platforms, including print, digital, and social media. They work closely with senior designers and art directors to conceptualise and execute designs based on the client’s needs and overall brand strategy.

Content Writers and Copywriters

Content writers and copywriters produce written material for websites, blogs, social media, and other marketing materials. They collaborate with other creative team members, such as designers and strategists, to produce engaging and informative content that aligns with the client’s objectives and target audience.

Junior Web Developers

A junior web developer focuses on building and maintaining websites and web applications. They have expertise in coding languages, such as HTML, CSS, and JavaScript, and may also work with content management systems (CMS) like WordPress or Drupal. 

This role requires a degree in computer science, information technology, or a related field, as well as a portfolio showcasing their development skills.

Video Editors and Animators

Video content is becoming increasingly important in marketing and communication efforts, and businesses need skilled video editors and animators to create captivating visuals that tell their brand story. Outsourcing these roles to the Philippines allows companies to tap into a pool of talented professionals who can create high-quality video content at a fraction of the cost.

Senior Roles in Creative Services

Art Directors

Art directors play a crucial role in the creative process, overseeing the overall visual aesthetic of a project and ensuring that all design elements align with the client’s brand and objectives. They manage a team of designers and provide guidance and feedback on their work, as well as liaising with clients to present and discuss concepts and designs.

Senior Web Developers

Senior web developers have extensive experience in web development and are responsible for leading the development process of websites and web applications. They work closely with designers, content creators, and other team members to ensure that the final product meets the client’s specifications and is both functional and visually appealing.

Project Managers

Project managers oversee the entire creative process, from initial concept development to final delivery. They are responsible for managing timelines, budgets, and resources and coordinating communication between clients and the creative team. 

Project managers ensure that all aspects of a project run smoothly and that the final product meets the client’s expectations.

Social Media Managers

Managing a brand’s online presence is critical in today’s digital landscape, and social media managers play a crucial role in maintaining and growing that presence. Filipino social media professionals have a deep understanding of various social platforms and can effectively engage with audiences to build brand awareness and generate leads.

Hiring Process: Which Position Do You Prioritise?

When setting up a creative team, it may be tempting to save money by hiring less experienced employees. However, investing in senior or intermediate staff from the beginning is actually more beneficial. 

Even though the cost may be higher compared to hiring entry-level employees, experienced staff will be more efficient in implementing your needs and getting the team up and running quickly. As your outsourced creative team grows, having seasoned professionals on board will make it easier to manage, as they can serve as team leaders. 

These seasoned employees will have a better understanding of what skills are needed when hiring new team members, ensuring a more cohesive and effective team. Additionally, their expertise and familiarity with your company will enable them to train and mentor new employees, helping the entire team adapt to the evolving workflow.

Conclusion

The Philippines has become a favoured location for outsourcing creative tasks such as graphic design, web development, and animation due to its skilled workforce and cost-effective pricing. Outsourcing these roles helps businesses access high-quality content at a lower cost and maintain a strong online presence.

55 Knots is a flexible design firm that offers affordable graphic design services through subscription plans. Our various packages can boost your business operations and broaden your scope, helping you improve brand exposure and leave a lasting impact on your desired customers for maximum success. Contact us today to discover more about the ways we can assist in expanding your business!