Is a business without a logo even considered a business? That is how significant the importance of having a logo is. While many easy online fixes help individuals create their aesthetic logos, it makes their businesses prone to having similar-looking logos with other companies. Furthermore, it might not always meet the story they want to tell about their brand.
If you want to veer away from the generic-looking logos (which you should be avoiding), here are some tips that you should consider following.
TIP 1: FOCUS ON TELLING YOUR STORY
Why do you have a business in the first place? It’s to earn money, of course, but that’s likely not the only reason. You have a business because there is a story that you want to tell. There is a message that you want to share with the world. While your logo is a small part of that, it’s just as important to make sure that it represents the message you want to convey.
Having a good logo is going to make your business stand out. It’s going to tell your audience what your brand is about, and that is what you need before you start focusing on the little details of your logo.
TIP 2: KEEP IT SIMPLE
When you think about your logo, it should be catchy and identifiable that can be used easily. It should be something so simple that it can easily be remembered and easy to create. You should have no trouble explaining your logo to people nor have a hard time incorporating it into your marketing materials.
Think about the logos of Disney or Coca-Cola. Despite being easily recognisable, they are not too complicated. The image is distinctive and tells the story you want to share without causing problems.
TIP 3: STRIVE TO DRIVE CURIOSITY
While having a unique logo is great, it doesn’t necessarily mean that the logo makes sense. You want the story you’re trying to tell with your logo to be unmistakable and your audience to easily identify your brand.
The objective is to make an impact on your audience. You need to tell people what you’re selling through your logo, and it also needs to get people’s attention. More importantly, you need to make these people want to know more. When they find your logo interesting, they will ask for more, search for more, and learn more about your business.
WHY UNIQUE DESIGN MATTERS
Having a unique design that will stick out from the crowd is great. You want your business to be recognised. You want your customers to know that they are dealing with your brand.
When you do this, then you can show them what you’re all about. You can show them that you are professionals, that you are reliable, and that you are trustworthy. You’ll want to prove that you are different from your competitors and are better in the industry.
You also want to make sure that people know that you have a unique and different business than your competitors. You want them to recognise you and remember you.
GET HELP FROM EXPERTS
If you are determined to have a logo that will stand out and make your business memorable, then you should turn to experts that can help you with your logo. They know all the tricks of the trade, and they will do their best to help you create a distinctive logo that is beautiful, captures your brand, and is easy to remember.
Many people will recognise the power of a good logo. Your business will use it everywhere, from your marketing materials to your email signature, business card, and website. If you want to have a logo that is not only memorable but also stands out from a sea of competitors, then you should have it done the right way.
55 Knots is the creative agency to find affordable graphic design services in Australia. We are one of the leading agencies offering on-demand graphic design subscriptions. Get in touch with us today!