Are you looking for someone to work on your business’s logo design? Make sure you have a well-written logo design brief to put your designer on the right track!
A logo design brief provides your designer of choice with the information they need to create the perfect logo to represent your business. It also helps to be aware of some useful design language to help you describe what you want.
In this article, we will run you through how to make an effective logo brief so your designer can create a perfect logo for your company.
What Is in a Logo Design Brief?
The logo design brief usually includes essential information about your business, the design style you want for your logo, the timeline you would be working with, and your set budget. Any miscommunication in this information may lead to a disconnect between you and your designer, so it is best to have these things prepared.
Collate the Necessary Information about Your Business
While getting to the design portion immediately may be tempting, it is vital to get into the boring details first and ensure that the information is correct and consistent
Your designer will need a background about your company to create a logo that represents it. You need to detail out the following information:
- Your company name, any case it should be in, if there are spaces in between words, if they should appear in one line, etc.
- Your company slogan, if you would like it embedded in your logo design
- Specific details about your product, your target audience, and the industry you are in
Consider the Logo Style You Want
There are various types of logos, and knowing the specific style you want can help narrow down the process for your designers. Here are some standard options you may need to know about:
- Design styles can be either vintage, flat, minimal, or skeuomorphic. It helps to search up the design styles you want first.
- Colours can have different meanings, so it is best to determine the colours you prefer for your logo. You can include images containing the specific colour values you want in your brand brief.
- You can have a mood board to include sample colour palettes, logo applications, and elements you want to inspire your logo.
Sort Out Your Timing and Budget
Designing a logo for your brand can take time and several revisions. It is best to sort out a timeframe for your logo designing process to prepare well before your business launch. Logo design may take 2-4 weeks, depending on the freelancer or agency you are working with.
It is best to talk about your budget beforehand so you can stick to it. You will have to clarify if your designer works on a per-project or an hourly basis and how many versions or revisions you can ask for.
Like most things, you get what you pay for when paying for business graphic design. You are likely to get better results for your logo when paying a fair price for experienced designers.
A logo is meant to represent your business or brand, so it is vital to have the essential information about your brand in your logo design brief. This logo design brief will guide your graphic artist and help them develop a logo that represents your brand better.
Are you looking for affordable graphic design services in Australia to help you with your logo design? We at 55 Knots can help you create a design that makes an impact. Check out our design plans to get started!