Social media profiles have undergone significant changes recently, especially concerning image dimensions. One moment, your profile picture looks perfect, and the next, it’s pixelated and distorted. This frustration often arises from inconsistent or outdated size recommendations.

To help you navigate these changes, we’ve compiled the most current image size guidelines for the top social media platforms. Follow these dimensions to ensure your images look flawless across all channels.

Essential Image Sizes for Major Social Media Platforms

At 55 KNOTS, we understand that visually appealing content is key to engaging your audience. Here’s a comprehensive guide to social media image sizes to keep your profiles looking sharp and professional.

Facebook Image Sizes

Profile Picture:

• Optimal Size: 1080 x 1080 pixels
• Tip: Use high-resolution images to prevent blurriness. Ensure your profile picture is clear and sharp across both desktop and mobile views.
  

Cover Photo:

• Optimal Size: 851 x 315 pixels
• Aspect Ratio: 2.7:1
• Tip: Check that the cover photo displays correctly on desktop and mobile devices.
  

Post Image:

• Optimal Size: 1200 x 630 pixels
• Aspect Ratio: 1.91:1
• Tip: Ensure that text or important elements are centred on avoiding cropping in different views.
  

X Image Sizes

Profile Picture:

• Optimal Size: 1500 x 1500 pixels
• Tip: Maintain high resolution for clarity and professional appearance.
  

Header Photo:

• Optimal Size: 1500 x 500 pixels
• Aspect Ratio: 3:1
• Tip: Use a clean and engaging header image that complements your profile picture.
  

Post Image:

• Optimal Size: 1200 x 675 pixels
• Aspect Ratio: 16:9
• Tip: This size ensures optimal clarity and visibility for your tweets.

Instagram Image Sizes

Profile Picture:

• Optimal Size: 110 x 110 pixels
• Tip: Upload a higher-resolution image to ensure it appears sharp.
  

Post Image:

• Optimal Size: 1080 x 1320 pixels
• Aspect Ratio: 1:1
• Tip: Maintain consistency in image quality and format for a cohesive feed.
  

Story Image:

• Optimal Size: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Tip: Ensure Stories are vertical to fit the full-screen format
  

Story Highlight Image:

• Optimal Size: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Tip: Ensure Any Copy or Icons are centered

Reels Cover/Thumbnail:

• Optimal Size: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Tip: Ensure Stories are vertical to fit the full-screen format

LinkedIn Image Sizes

Profile Picture:

• Optimal Size: 400 x 400 pixels
• Tip: Ensure clarity and professionalism with this recommended size.

Cover Photo:

• Optimal Size: 1584 x 396 pixels
• Aspect Ratio: 4:1
• Tip: Use a visually engaging cover photo that reflects your professional brand.

Post Image:

• Optimal Size: 1200 x 1200 pixels
• Tip: Maintain high resolution for impactful image posts.

Pinterest Image Sizes

Profile Picture:

• Optimal Size: 165 x 165 pixels
• Tip: Ensure your profile picture is clear and recognizable.

Pin Image:

• Optimal Size: 1000 x 1500 pixels
• Aspect Ratio: 2:3
• Tip: Vertical images perform better on Pinterest due to the platform’s design.

Board Cover Photo:

• Optimal Size: 800 x 450 pixels
• Tip: Create an eye-catching cover photo to attract more followers to your boards.

TikTok Image Sizes

Profile Picture:

• Optimal Size: 200 x 200 pixels
• Tip: Ensure clarity and recognition with a sharp, high-resolution image.

Video Thumbnail:

• Optimal Size: 1080 x 1920 pixels
• Tip: Match the size of your video to maintain consistency and quality.

Video Dimensions:

• Optimal Size: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Tip: Use high-quality vertical videos to fit the full-screen format.

Why Proper Image Sizes Matter

Proper image dimensions ensure your content appears as intended, avoiding distortion and pixelation. Consistency in image quality across platforms enhances your brand’s professionalism and boosts user engagement.

Need Help with Your Social Media Strategy?

Looking for expert assistance in optimizing your social media presence? At 55 KNOTS, we offer flexible, high-quality design solutions tailored to your brand’s needs. Our creative direction ensures your social media profiles look flawless, engaging, and effective.

Contact us today for a free consultation and see how our design expertise can elevate your digital presence.