Making first impressions matters in business, especially so online. The competition on the internet can get quite fierce no matter what industry you’re in. Landing pages are the first thing users will see when they visit your website. Wouldn’t it make the most sense to make sure people will want to stay and see what you have to offer?

When you get affordable graphic design services, it’s key to make the most of them. Visuals are necessary, and that’s not just hearsay or a sales pitch. Studies show that an overwhelming 80% of people remember what they see more than things they read (20%) and hear (10%). Visual content gets almost twice as many views and nearly thrice as much engagement.

Read on to learn more about ways to use visuals to make landing pages that convert:

DON’T HAVE VISUALS FOR THE SAKE OF IT

There is value in every little element of your website, including visuals and copy. With the evolution of digital media, the attention span of people gets shorter and shorter. Visuals can play the same role in terms of giving users information while taking up less space. 

Don’t just add eye-catching images that don’t really relate to your brand, or it will feel out of place. The best graphic design services make use of every single image, infographic and even video carefully, knowing there’s value in each of them.

MAKE USE OF COLOUR GRADIENTS ON YOUR OFFERS

Whether it’s the “ombrè hair” trend or unicorn drinks, colour gradients have come a long way since the days of Microsoft Word Art. Notice how gradients catch people’s attention and how it spices things up? 

Colour gradients are a great way to have eye-catching designs without cluttering or complicating a website. Offers would particularly benefit from being presented with this “highlight” technique. If you want to take that one step further, explore colour overlays.

WRITE A HEADLINE THAT’S ENGAGING, NOT “SALESY”

It’s important to make sure that your copy isn’t a sales pitch right then and there. You’ll want to draw your audience in first instead. If the landing page is for the awareness or consideration stages, tailor your copy for that. After all, very few users are actually planning to convert from the initial visit. Use elements that can draw them in so they’ll want to click through and learn more. Some of these elements are light text so it doesn’t “scream” and background images that are attractive or interesting.

CONCLUSION

Landing pages are an integral part of any website, but especially so for businesses. Done correctly, it can be a great source of conversions. In order to make the most of it with graphic design, it’s vital to write an engaging headline, not “salesy”, make use of colour gradients on your offers, and don’t have visuals just for the sake of it. That may sound like a lot of things to remember and apply, but in truth, they actually work together quite well.

Looking for the best unlimited graphic design service to make your landing pages visually appealing? Reach out to 55 KNOTS today! We’re one of Australia’s leading creative agencies offering on-demand graphic design subscriptions.