10 Creative Ideas to Boost Your Gym’s Membership with Flyers

BY Benjamin

March 27, 2023

gym flyers

Opening a gym is an excellent business idea. However, you need to have a steady flow of customers to keep it running. Flyers are a great way to promote your gym and increase your membership base. In this blog, we will discuss ten creative ideas to boost your gym’s membership with flyers.

1. Keep It Simple

The first rule of flyer design is to keep it simple. Your gym flyer should include all the essential information, such as your gym’s name, contact details, and location. Keep the design minimalistic and avoid cluttering the flyer with too many images and text.

2. Offer Discounts and Promotions

Everyone loves a good deal. Offer discounts and promotions to attract new customers. For instance, you can offer a discounted membership rate for the first month or provide a free session for new members. These promotions will compel people to try out your gym.

3. Highlight Your Gym’s Unique Features

Your gym may have unique features that set it apart from others. Highlight these features in your flyer to attract potential customers. For example, if you have a swimming pool or a sauna, mention it in your flyer. These features may convince someone to join your gym.

4. Use Eye-Catching Images

Images are a powerful tool in marketing. Use high-quality images in your flyer that showcase your gym’s facilities and equipment. This will give potential customers a visual idea of what they can expect from your gym.

5. Create a Sense of Urgency

Create a sense of urgency in your flyer using phrases like “Limited Time Offer” or “Join Now.” This will motivate people to take action and join your gym before the offer expires.

6. Target Local Businesses

Target local businesses by distributing your flyers to their employees. This will increase your chances of attracting customers who work near your gym. You can also offer corporate discounts to businesses that sign up multiple employees.

7. Use Social Media

Use social media to promote your gym and share your flyers. Most people spend significant time on social media, so it’s an excellent platform to reach potential customers. You can also run social media ads to target specific demographics and regions.

8. Collaborate with Fitness Influencers

Collaborate with fitness influencers to promote your gym. Fitness influencers have a significant following on social media, and their endorsement can attract a substantial number of customers to your gym. You can offer them a free membership or a discounted rate in exchange for promoting your gym.

9. Partner with Local Events

Partner with local events and distribute your flyers to attendees. This will expose you to a wide audience and attract potential customers interested in fitness. You can also offer event attendees a discounted rate or a free session to entice them to join your gym.

10. Personalise Your Flyers

Personalise your flyers by using the recipient’s name. This will make the flyer more engaging and increase their chances of reading it. You can also segment your flyers based on demographics and interests to make them more relevant to the recipient.


Flyers are an effective marketing tool to promote your gym and attract new customers. You can increase your gym’s membership base and grow your business using the above creative ideas. Remember to keep your flyer design simple, highlight your unique features, and offer promotions to entice potential customers to join your gym.

Want to promote your gym or studio with a unique marketing design? 55 Knots is here to help you build your creative dream team. Reach out to us today to start creating a distinctive design that reflects your company’s vision.


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.