Let’s have some fun with your digital ads! Applying design trends is a great way to capture your audience’s attention and make your brand stand out.
But before you dive in, consider the message you want to convey and who you’re targeting. It’s essential to use the trends that align with your brand and message, but don’t be afraid to mix and match for a unique twist!
#1 – Bold is Gold!
In a world where attention spans are short, bold typography is a surefire way to attract clicks and keep your audience engaged. By using big, bold fonts, you can create visual interest and emphasize the most important messages on your page.
Bold fonts not only catch the eye of your readers, but they also add a touch of personality to your brand. So, if you’re looking to make a statement with your design, don’t be afraid to go big and bold with your fonts!
#2 – Minimalism ALWAYS wins
Did you know that a cluttered and busy design can be overwhelming and turn away potential customers? That’s where minimalist design comes in – it simplifies the design by using fewer elements and negative space, creating a clean and modern look that draws the eye to important messages and increases page clicks.
By using a minimalist approach, you can create a sleek and professional image for your brand that stands out in a crowded market. With fewer distractions, your customers can focus on what really matters – your message!
Apart from that, it’s visually appealing and practical for mobile viewing. Simplify your design and discover why less is always more.
#3 – Geometric Shapes Are The New Black
Add some bold geometric shapes and lines to create a dynamic look that catches the eye and keeps visitors engaged. Not only do geometric shapes provide a modern and trendy aesthetic, but they also convey a sense of stability and order that can increase trust and credibility with your audience.
And it doesn’t matter if your brand doesn’t quite fit in with the “structured look”, it always adds a universal flair to your design and gives that polished look. Cutesy? Sophisticated? Competent? You’ll be surprised how geometric shapes fit into ANY brand!
# 4 – It’s a Gradient Generation
This generation is obsessed with gradients, period. They’re always a sure way to take your design to the next level! By using a color gradient, you can create a smooth transition between two or more colors, adding depth and dimension to your design.
Gradients are not only visually appealing, but they can also evoke emotions and convey a sense of energy and movement. Try adding a pop of colour that draws the eye and instantly generates a focal point. Whether you’re designing a logo, a website, or social media graphics, gradients can help you create a cohesive and dynamic visual identity.
# 5 – Elevating With Illustrations
Don’t be fooled – illustrations are far from old school! In fact, they’re a timeless design element that can add a touch of uniqueness and quirkiness to any project. With custom illustrations, you have the power to create a visual language that speaks to your brand and sets you apart from the competition.
Whether it’s a playful character or a stunning landscape, custom illustrations add depth and dimension to your design, drawing page clicks in and keeping them engaged.
#6 – Go Retro
Take a trip down memory lane and add some old-school flair to your design by going Retro! This design style never goes out of fashion and always attracts attention across all ages.
Mix in some vintage typography, color schemes, and imagery to create a unique and fun aesthetic that stands out from the crowd. Not only will retro design make your page more visually appealing, but it also appeals to a sense of nostalgia that can create a strong emotional connection with your audience, (Hello Baby Boomers!)
So, if you’re looking to add some fun and personality to your design, go retro and watch the clicks roll in!
#7 – 3D: The Jedi of Design
Make your page pop with 3D design! By incorporating three-dimensional elements into your design, you can add a sense of depth and realism that captures the attention of your audience. Trust us – it works EVERY DAMN TIME.
Whether you’re creating a website, social media post, or marketing materials, 3D design can take your visuals to the next level. Plus, it’s a fun and creative way to showcase your brand’s personality and stand out from the competition. Watch the clicks roll in; you will.
#8 – Hello Darkness, My Old Friend
Stylish and captivating, that’s what the dark mode exudes for any audience. Go for dark backgrounds and use bright accents to create a striking effect that will capture your audience’s attention, and get those clicks going!
Not only is Dark Mode a trendy and modern choice, but it also provides a more comfortable reading experience in low light conditions, making it a practical choice as well. So, whether you want to add a touch of sophistication to your website or simply provide a better user experience, Dark Mode is the way to go.
#9 – Organic Magic!
In a super busy world, users are starting to love soft and flowing designs. Did you know that smooth, organic shapes are scientifically proven to be more pleasing to the eye and more likely to get clicks?
By incorporating natural, fluid shapes into your design, you can create an irresistible, approachable aesthetic that draws in your audience. Imagine users clicking through your website, drawn in by the soft edges and gentle curves of your design elements. It’s like taking a stroll through a serene and calming forest – who wouldn’t want to stick around for that?
Explore organic shapes and take your design (and click rates) to the next level!
#10 – Futuristic Is Aesthetic
Users love bold, edgy, and futuristic designs that transport them to a world beyond their imagination. By incorporating bold shapes, metallic accents, and bright colors, your design can take on a whole new dimension of coolness and sophistication.
Futuristic design is not just about making things look pretty; it’s about creating an immersive experience that captures your users’ attention and sparks their curiosity. Imagine your users clicking through your website or app, awed by the sleek and cutting-edge aesthetic of your design. Take your users on a thrilling ride into the future and clicks become a breeze!
Now, here’s the juicy part: technical limitations. We know, it’s not the most exciting topic, but it’s crucial to keep in mind the platform’s file size and format requirements. Plus, you want your ad to look fabulous on any device! So, make sure your design is optimized for various devices to ensure that it looks great no matter where it’s displayed.
Finally, with a little bit of strategic planning and the right combination of design trends, your digital ads will be the talk of the town. Get ready to capture your audience’s attention, leave a lasting impression, and boost your brand’s awareness by calling your design dream team!