10 Tips for Eye-Catching Gym Ads that Get Attention

BY Benjamin

May 8, 2023


Creating eye-catching gym ads that stand out and grab the attention of your target audience is essential for any fitness centre looking to increase its membership base. With so many advertisements out there, it’s important to make sure your gym ads are unique, engaging, and have a clear message. 

In this article, we’ll explore ten tips for designing gym ads that will catch the eye of potential customers and inspire them to join your fitness centre.

1. Know Your Target Audience

Understanding who your gym’s target audience is will be the foundation of your ad design. Are you looking to attract young professionals, families, seniors, or a mix of all demographics? Knowing who you’re trying to reach will help you craft a message and design that speaks directly to them.

2. Create a Strong Headline

The headline of your gym ad should grab the reader’s attention and make them want to learn more. Keep it short, punchy, and focused on the benefit your gym offers. For example, instead of saying “Join Our Gym!”, try something more specific like “Transform Your Body in 30 Days!”.

3. Use High-Quality Images

Visual appeal is crucial in ad design, so use high-quality, professional images that showcase your gym’s facilities, classes, and atmosphere. Investing in professional photography for your gym ads will make a significant difference in how your ads are perceived.

4. Focus on the Benefits, Not the Features

When creating your gym ads, focus on the benefits your gym provides rather than just listing the features. For example, instead of mentioning the number of cardio machines or weights available, highlight how your gym can help clients achieve their fitness goals, improve their health, and feel more confident.

5. Include a Strong Call to Action

Every gym ad should include a clear and compelling call to action (CTA). This could be an invitation to sign up for a free trial, attend an open day, or join a specific class. Make sure your CTA is clear, direct, and easy to follow, so potential customers know what step they need to take next.

6. Use Attention-Grabbing Colours and Fonts

The colours and fonts you use in your gym ads can significantly impact their effectiveness. Choose bold, contrasting colours that make your ad stand out, and don’t be afraid to use large, attention-grabbing fonts for headlines and CTAs. Just be sure to keep your overall design clean and easy to read.

7. Leverage Social Proof

Including testimonials, reviews, or success stories from current members in your gym ads can be a powerful way to build trust and credibility. Showcasing real-life results from people who have experienced success at your gym is a great way to demonstrate the value of your fitness centre.

 8. Test Different Ad Formats

Experiment with different ad formats to see what resonates best with your target audience. For example, you might try a combination of print ads, online banner ads, and social media advertising. By testing different formats, you can determine which channels are most effective for reaching your audience and generating leads.

9. Keep Your Branding Consistent

Make sure your gym ads are consistent with your overall brand image, whether that’s in terms of colour palette, logo, or tone of voice. This will help to create a cohesive and professional impression, making it easier for potential customers to remember and recognise your gym.

10. Monitor and Measure Your Ad Performance

To get the most out of your gym ads, it’s important to track their performance and make adjustments as needed. Monitor key metrics like click-through rates, conversions, and cost per lead to determine which ads are most effective and where you can make improvements. This will help you refine your ad design and messaging over time, ensuring your gym ads continue to catch the eye of potential customers and drive results.


Creating eye-catching gym ads that get attention doesn’t have to be a daunting task. Following these ten tips can help you design effective and engaging gym ads that appeal to your target audience and inspire them to join your fitness centre. Remember to focus on the benefits your gym provides, use high-quality images and attention-grabbing colours and fonts, and keep your branding consistent. By putting these tips into practice, you’ll be well on your way to creating eye-catching gym ads that get results.

Are you struggling with gym ad design? Look no further than 55 Knots! Our team of expert graphic designers can help you create stunning ads that will attract new members and take your fitness centre to the next level. Best of all, you can save on costs compared to hiring an in-house designer. Don’t settle for mediocre gym ads that don’t get results. Let 55 Knots elevate your advertising game with stunning designs that will inspire your target audience to take action! Contact us now, and let’s start creating ads that will take your gym to the next level!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.