From enhancing brand identity to boosting customer engagement, creative and graphic design are crucial in ensuring business success. However, hiring creative professionals in Australia and other Western countries can be challenging due to high costs and a competitive talent pool.
This is where outsourcing creative design services to the Philippines comes into play. By turning to this cost-effective and talent-rich alternative, businesses can benefit from a diverse range of creative expertise without the hassle of maintaining an in-house team.
The Importance of Creative Design Services in the Digital Age
Creative design services encompass a wide range of skills and expertise, from graphic design and web design to animation and video editing. These services are pivotal in establishing a strong brand identity, developing engaging marketing campaigns, and designing user-friendly digital products.
Currently, businesses need to adapt and evolve to keep up with rapidly changing technology and consumer behaviour. With the rise of AI and automation, there is a growing demand for human creativity in the form of unique and eye-catching designs that can set a brand apart from the rest.
Creative design services help businesses stay relevant and competitive by providing visually appealing and impactful ad design and content that resonates with their target audience.
The Challenges of Hiring Creative Roles in Western Countries
Hiring creative professionals in Western countries like Australia can be both time-consuming and expensive. A high demand for skilled designers often leads to a limited talent pool and inflated salaries.
Additionally, hiring full-time employees entails other costs, such as office space, equipment, and employee benefits. In 2019, the average salary for a creative services manager in the United States was $63,723, as per Glassdoor.com data, with some companies paying over $150,000. Digital marketing specialists earned slightly less, averaging $60,714.
In Australia, advertising copywriters made between $78,000 to over $100,000 Australian dollars. Therefore, it’s evident that assembling even a small team of skilled local creatives can quickly strain your budget, even before considering expenses like site costs and software upgrades.
Furthermore, the recruitment process for creative roles can be lengthy and complex, requiring reviewing portfolios and conducting multiple interviews to find the right fit. This can drastically drain a company’s resources, particularly for small businesses and startups with limited budgets and time.
Outsourcing Creative Design Services to the Philippines: A Winning Alternative
Luckily, businesses have the advantage of accessing innovative methods for finding creative talent, which is crucial for their success. One such approach is outsourcing creative and design services to the Philippines, enabling companies to benefit from their expertise at a much lower cost compared to hiring similar talent locally.
This not only significantly reduces expenses but also allows businesses to retain control over their creative processes and materials. Moreover, companies can trust in a cohesive team of professional branding, digital, and design experts who work in harmony with their innovative leaders and stay true to their vision. Let’s discuss them in more detail.
Independent Contractors
Having a rotating group of freelancers for tasks like photoshoots and copywriting can be a beneficial temporary solution for expanding businesses since it offers flexibility without long-term commitments. But as your creative needs become more complex, managing these freelancers can become more challenging and time-consuming.
Ensuring you have the resources to handle administrative tasks, such as tracking contracts and ensuring fair rates, is crucial. In addition, without a skilled creative manager to oversee the work, the final product may appear inconsistent and unprofessional.
Employ Agencies
Opting for a full-service professional agency can be a safe choice for businesses looking for a reliable and comprehensive solution. These agencies have a team of experienced professionals who specialise in various aspects of creative design, such as graphic design, web design, animation, and video editing.
Businesses can access a wide range of creative expertise and services under one roof by choosing a full-service agency, making the process more efficient and streamlined. Working with a professional agency also offers peace of mind, as they have a proven track record of delivering high-quality work for their clients.
They have established processes in place to ensure that projects are completed on time and within budget while meeting the client’s requirements and expectations. Plus, agencies often have access to the latest design tools and technologies, allowing them to deliver innovative and cutting-edge designs.
BPO for the Creative Industry
A completely new sector has emerged surrounding this kind of offshoring, known as creative process outsourcing (CPO). This concept developed from the conventional business process outsourcing (BPO) that the Philippines is famous for.
In the Philippines, with its highly educated, eloquent, and English-speaking workforce, established offshoring providers can assist in assembling a personalised and cost-effective creative team of experienced professionals.
Conclusion
Creative design services are crucial for businesses in the digital age. Outsourcing to the Philippines offers a cost-effective and skilled talent pool, allowing firms to access diverse creative expertise without the expense of an in-house team.
Creative process outsourcing provides a customised and cost-effective solution for businesses wanting to enhance their creative capabilities.
55 Knots is a versatile design agency providing cost-effective graphic design solutions via subscription plans. Our diverse packages can enhance your business activities and expand your reach, allowing you to increase brand visibility and create a long-lasting impression on your target audience for ultimate success. Contact us today to discover more about how we can benefit your business!
