According to statistics, 61 per cent of the world’s total population uses the internet. And with the coronavirus pandemic still ongoing, this number is estimated to further increase over the next few months. 

Given the incredible potential of an audience at your disposal, aren’t you wondering why your blog posts still don’t seem to gain traffic or readers? 

If you’re at your wit’s end in how to drive more traffic to your blog posts and your website, then here’s how you can effectively catch the attention of your target consumers online.

Use Images and Visuals in Your Blog

Humans are said to be visual creatures. In fact, according to the Social Science Research Network, 65 per cent of the overall population are spatial or visual learners. This data shows that the majority of the people around the world can process information better when a visual aid or stimulant is involved.

So instead of only creating wordy content, it’s best to incorporate aesthetic elements in the form of relevant photos and videos. Through these high-quality visuals, people are likely to retain the information you have provided and remember your brand for delivering valuable knowledge!

Encourage Clicks Through Social Media Posts

The best way to drive traffic to your blog posts is to promote them using social media platforms. Today, around 3.78 billion people are using social media networks worldwide!

Unfortunately, encouraging clicks through social media is no easy feat; it’s not enough to just post about it. Since almost every competitor out there is also utilizing the power of social media marketing, you need to make a good impression by highly engaging images and graphics to make your audience want to click on your link.

Remember that online users are likely to notice social media posts that they have never seen before. Thus, it’s essential to create something new and unique to stoke their curiosity and make them want to engage with your content.

To make it worth your while, it will also be wise to avail of unlimited graphic design packages from affordable graphic design services to ensure consistency in your social media posts. In the long run, this will prove to be a very cost-effective solution for your brand.

Engage the Audience via Visual Content

Articles are undoubtedly excellent sources of information. However, large blocks of text aren’t very enticing to read. For this reason, most celebrities and influencers nowadays produce visual content in the form of videos instead of merely writing about certain experiences.

Of course, there’s no need to eradicate writing articles completely. All you need to do is leverage visual content as tools as well. As an example, you can present product reviews through videos instead of blog posts. Not only are more people likely to watch a video, but you will also gain a strong sense of credibility as viewers can see that you are using the product and giving an honest review.

You can also try converting lengthy articles into engaging infographics. By summarising important points and presenting them as visual content, you are more likely to entice online readers to browse through your post. After all, people would rather look at colourful diagrams or infographics than read a lengthy text block.

Conclusion

When thinking of blogs, it’s understandable to associate them with written content. However, the world is in a rapid state of change, and articles are no longer the only source of information nowadays. While text still holds a tremendous amount of value in communicating ideas, there are also other ways to present information that readers can fully grasp—and this is where the importance of graphic design comes in.

With that said, 55 Knots is an affordable graphic design service provider in Australia that can design on-demand visual elements and generate impactful art designs for your blogs and social media campaigns. So if you’re looking for enticing yet cheap graphic design in Sydney to help drive more traffic to your pages, try our 7-day free trial now to get started!