From cars to shirts, designs are embedded into everything we see and own today. Some designs are more function-oriented, while others will be more aesthetic-focused. However, when it comes to websites, the balance of the two is vital. Lacking in either looks or utility can mean a bad website people loathe to use, causing them to leave the website quickly to look for another site. As a result, this will increase your bounce rate and decrease your site ranking on the Search Engine Results Pages (SERPs) environment.
If you are worried that your website is not designed correctly or do not know how to do so, fret not. In this article, we will share four valuable tips on how to create stunning and professional designs for your website:
1. Remember to consider white space
This refers to the white area between your content, hence the name white space. Now, you may think that white space is wasted estate on your website, causing you to cram as much content as possible to maximise the space. Unfortunately, this is often a beginner mistake. Professionals know that white space is a designer’s best friend, and by ensuring there is enough white space, the web page becomes more breathable to a viewer!
2. Think about the typography
Texts have been used for many years by businesses to convey messages and ideas to their audience. For a website, the text plays another role other than conveying messages: it dictates the website’s looks. Besides merely sharing a statement, the way you implement the texts will directly affect how the website looks and feels. For this reason, you should limit your typefaces and font to two or three options. If you use too many, your website will look cluttered. Simplicity is the key here, and a simple design is one that will attract customers.
3. Focus on clean page layouts
As mentioned previously, simplicity is the key, and this is the mindset you must keep when designing your website. You may believe that a flashy and colourful website is excellent at attracting visitors. However, the reality is that it is more distracting. By realising that visitors want to quickly get in and out to look for the information you provide, you must offer an easy-to-read and digestible content paired with a simple design. This way, people are more than happy to visit your website and will not have a problem coming back for more!
4. Use colour and pictures tastefully
When it comes to colours and pictures, keep in mind that less often means more. However, we do not mean that you must not use colours or pictures at all. In fact, you should be adding some, but do not go overboard. Also, when picking pictures or colours, use something that reflects your brand and complements each other well. This will create a unified look to your website, ensuring nothing looks out of place or jarring, which can distract and hurt the user experience.
With website designs, you now realise that staying simple makes it much easier and fun to use for visitors. Also, there is less work on your end, not having to create a flashy website. However, designing a website is not an easy process because it takes a lot of effort to get it right.
If you do not have the time and resources to design your website, you should work with expert web designers online to do the job for you. Through their large portfolios, you can quickly decide which designer offers the design you like and work with them to develop a unique design for your company!
55 KNOTS is a creative agency in Australia, offering on-demand subscription-based graphic design to satisfy any needs. If you are looking for affordable graphic design services, be sure to get in touch with us today to see how we can help!