5 Best Practices in Designing More Effective Gym Posters

BY Benjamin

June 19, 2023

Gym Posters

Marketing is crucial for any business, and the fitness industry is no exception. With the growing interest in health and fitness, gyms and fitness centres must stand out in a crowded market. One of the most effective ways is through eye-catching gym posters. But how should gyms design their posters to attract more customers? Here are some ideas.

1. Create Catchy Titles

The first step in creating an effective gym poster is to create a catchy and attention-grabbing title. The title should be short, concise, and relevant to the message you are trying to convey. It should also be written in a font that is easy to read and stands out on the poster. Some examples of catchy titles for gym posters include “Get Fit in 30 Days,” “Transform Your Body,” or “The Ultimate Workout Challenge.”

2. Choose Suitable Fonts

The font you choose for your gym poster is as crucial as the title. It should be easy to read, and the style should reflect the tone of your message. For example, if promoting a high-intensity workout, you may want to use a bold and edgy font. On the other hand, if you are promoting a yoga class, you may want to use a more elegant and flowing font.

When choosing a font, it’s essential to consider the readability of the text. Avoid using fonts that are too small or too complicated to read. The most commonly used fonts are Arial, Helvetica, and Times New Roman. They are not only easy to read, but they are also free to use for everyone. However, designers should remember that they are also used everywhere.

3. Implement Colours Wisely

Colour is an essential element in designing an effective gym poster. Your chosen colours should be consistent with your brand and convey the message you want to communicate. For example, if your gym brand has a strong identity, you may want to use colours that reflect that identity. Alternatively, if you are promoting a particular class or activity, you may want to use colours associated with that activity.

It’s also essential to consider the psychology of colour when designing your poster. Blue is often associated with trust and calmness, while red is associated with energy and excitement. Green is associated with health and nature, while yellow is associated with happiness and optimism. By choosing the right colours for your gym poster, you can create a mood and evoke emotions that resonate with your target audience.

4. Consider Contrast

Contrast is an essential design principle to help your gym poster stand out. Contrast refers to the difference between two or more elements in a design, such as colour, size, and shape. Using contrast, you can create visual interest and hierarchy in your poster.

For example, if you have a dark background, you may want to use light-coloured text to create contrast. Alternatively, if you have a light background, you may wish to use dark-coloured text. Designers can also use contrast to draw attention to a specific design element.

5. Add Other Elements

In addition to the above best practices, there are other elements you can add to your gym poster to make it more effective. For example, you can add high-quality images of people exercising or participating in fitness activities. These images can help your target audience visualize themselves participating in your gym or fitness program.

Designers can also add social proof elements, such as testimonials from satisfied customers or statistics demonstrating your program’s effectiveness. These elements can help build trust and credibility with your target audience.


Designing an effective gym poster requires careful consideration of several design elements. By following these best practices, you can create a gym poster that stands out from the competition and effectively communicates your message to your target audience.

Attention Australian gym owners and fitness professionals! Do you need fresh and eye-catching designs for your gym or fitness business? Look no further than our dedicated creative resourcing services! Our team specializes in creating high-quality banner design ideas, brand posters, and flyers to help your business stand out. Contact us now to learn how we can help take your fitness business to the next level!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.