5 Fitness Marketing Trends You Need to Know About

BY Benjamin

March 22, 2023


Fitness has always been an important part of human life, but it has gained more significance in recent years. With the rise of social media and the internet, fitness has become a major industry, and businesses are competing to grab their share of the market. Fitness marketing has evolved over the years, and it’s important to stay on top of the latest trends in order to succeed. To help you out, we’ll be discussing five fitness marketing trends that you need to know about.

  1. Influencer Marketing

Social media has revolutionized the way businesses reach their customers, and the fitness industry is no exception. Social media influencers are people who have a large following on social media platforms like Instagram, YouTube, and TikTok. These influencers can have a significant impact on the fitness industry, as they can promote products and services to their followers.

Fitness businesses are increasingly partnering with social media influencers to promote their products and services. This can be done through sponsored posts, product reviews, and other collaborations. The key is to find an influencer who aligns with your brand and has a following that matches your target audience.

  1. Virtual Fitness

The COVID-19 pandemic has forced many fitness businesses to rethink their approach to fitness marketing. With gyms and fitness studios closed, many businesses have turned to virtual fitness to keep their customers engaged. Virtual fitness involves live streaming fitness classes, online coaching, and other digital offerings.

Virtual fitness has become a major trend in the fitness industry, and many businesses are investing in technology to make it a more seamless experience for their customers. This trend is likely to continue even after the pandemic, as it offers convenience and flexibility for customers who may not have the time or resources to attend in-person classes.

  1. Marketing Personalization

Personalization has become an important trend in the fitness industry, as customers are looking for customized experiences that meet their specific needs. Fitness businesses are using technology to collect data on their customers, such as their fitness goals, preferences, and workout history. This data is then used to personalize the customer’s fitness journey.

Personalization can take many forms, such as customized workout plans, personalized nutrition plans, and one-on-one coaching. The key is to use data to create a personalized experience that meets the customer’s needs and helps them achieve their fitness goals.

  1. Renewed Focus on Wellness

The fitness industry has expanded beyond just physical fitness, and wellness has become a major trend in recent years. Wellness involves taking a holistic approach to health, which includes not just physical fitness, but also mental and emotional health.

Fitness businesses are incorporating wellness into their marketing strategies by offering services that focus on mental and emotional health, such as meditation classes, mindfulness workshops, and stress management programs. This trend is likely to continue as customers become more aware of the importance of holistic health.

  1. Improved Sustainability

Sustainability has become a major trend in many industries, and the fitness industry is no exception. Customers are becoming more aware of the impact that their choices have on the environment, and they are looking for businesses that prioritize sustainability.

Fitness businesses are incorporating sustainability into their marketing strategies by offering eco-friendly products, using renewable energy sources, and reducing waste. This trend is likely to continue as customers become more environmentally conscious.


The fitness industry is constantly evolving, and businesses need to stay on top of the latest trends in order to succeed. Social media influencers, virtual fitness, personalization, wellness, and sustainability are all important trends that are shaping the future of the fitness industry. By incorporating these trends into their marketing strategies, businesses can stay ahead of the competition and attract more customers.

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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.