Carousel Chaos: Are These Practices Ruining Your Content?

BY Benjamin

June 9, 2023

So, you know those swipeable carousels on social media? They’re pretty popular for showcasing multiple images or content pieces. But here’s the thing, not all carousels are created equal. In this blog post, we’re gonna dive into the worst practices in social media carousels and give you some tips on how to avoid them for a more engaging and effective social media presence.

#1 – Lack Of Structure

Randomly grouping images without a clear narrative? That’s a recipe for confusion and disengagement. Plan your carousel with a purposeful flow, so each slide tells a part of your story or conveys a specific message.lack of structure in the workplace — Marketing Consultant - Seattle's In House Agency Advisors - WBC

#2 – Slide Overload!

Attention spans on social media are short, so bombarding users with too many slides? Not a good idea. Keep it concise and impactful by selecting only the most relevant and engaging content.

How to Create a Seamless Instagram Carousel Post | Sprout Social

#3 – Slide Design

Each slide should be a visual treat on its own. Ignoring image quality, inconsistent branding, or a messy visual hierarchy? That’s a surefire way to appear unprofessional. Pay attention to those details and make each slide stand out.


How to Use Image Carousels the Right Way [2023]? | VWO

#4 – CTA Consistency

Mixing up CTAs can confuse users and dilute the action you want them to take. Keep it clear, visually distinguishable, and aligned with your marketing goals.

LinkedIn Carousel Ads Specs & Best Practices

#5 – Thumbnail Matters

Your carousel’s thumbnail is the face of your content. Choosing a dull or uninteresting thumbnail? That’s like asking users to swipe past without a second thought. Grab their attention with a captivating and representative thumbnail.

Top 5 Free Bootstrap Carousel Examples in 2021

#6 – Mobile-friendly Only

Social media is all about mobile usage, so ignoring mobile optimization? That’s a big no-no. Make sure your carousel looks great and functions properly on different screen sizes. Nobody likes cropped content or distorted images.

Carousel Ideas by NectarBits Pvt Ltd on Dribbble

Bottom Line

By avoiding these worst practices, you’ll create social media carousels that truly captivate your audience. Establish a clear storytelling structure, keep it concise, focus on individual slide design, maintain consistent CTAs, choose eye-catching thumbnails, prioritise mobile-friendly design, and incorporate interactive elements. 

But of course, design experts come in handy when it comes to carousels that really catch attention. Create dazzling carousels today with our design team at 55 Knots!


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CATEGORY: Graphic Design


Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.