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1:1 coaching for fitness coaches, PTs, studio owners, run clubs and wellness brands who post a lot and aren't growing. I'll teach you the same hooks, formats, filming and planning I used to build BoltinBen. Started from zero in 2025, now 56K+ runners, all organic, with partnerships with ASICS and Apple.
Apply for a callTwenty minutes. We look at where the account actually sits.
If it is, you start. If it isn't, I'll say so.
You post. I coach. The skill stays with you.
You already post more than most people you follow.
The reels still don't land. The account still doesn't move.
You've tried the templates, the trends, posting every day.
What's missing isn't effort. You already have that.
It's a system that compounds. Hooks, formats, filming, a plan.
I built one on BoltinBen. I'll teach it to you, 1:1.
If the hooks, the formats and the plan are off, posting more just burns you out faster. That is the whole problem. It is also a solvable one.
You don't need another content team. You need to know what to make, and why it works.
Before I teach you anything, we look at what's actually holding the account back. Not a 40-page audit. A clear read: hooks, formats, filming, captions, the plan. Same diagnostic instinct as the free scorecard on this site. Then we work it in the calls.
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Hooks that stop the scroll. Formats that repeat without going stale. Filming you can do on a phone. A weekly plan you can keep. Captions that do some work. These are the BoltinBen frameworks, tested on my own account first, then taught to you. I don't hand you a template pack and disappear.
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You film, write and post. I don't take the brand off you, and I don't add night-time production to your week. Two calls a month, async reviews of the work, and WhatsApp in between. Low-touch on purpose. Built to fit around a coaching business, and around a life.
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A simple monthly rhythm. Nothing to manage but the work itself.
A working session, not a catch-up. We review what's live, tighten the next hooks and formats, and set the plan for the weeks ahead. Each call is an hour.
Bring the posts that flopped and the ones that moved. We'll talk about why, then decide what to make next. Two calls is enough if the work in between is real. It is also little enough that it doesn't become another meeting you resent.
Between calls, send cuts, captions, or a week of content. I'll mark up what's working, what to cut, and what to try next, so you aren't waiting two weeks for a useful note.
Reviews are written, direct, and specific. Not “looks great.” A hook that's weak gets a better opening line. A format that's tired gets a new structure. You can keep posting while you wait.
Hooks, formats, filming, planning, captions. The same system used to build BoltinBen from a phone to 56K+ organic followers and 18 million monthly views at the peak. Every framework is tested on my account before I teach it.
You won't get a 90-page playbook to file away. You'll get the few frameworks I actually use, taught in the context of your account, your offer, and your audience. Fitness and wellness first. Specific beats clever.
Direct access to me on WhatsApp between calls. Send over captions, hooks, and “is this any good?” questions. I keep the coaching list small so this stays human.
This is not a Slack full of account managers. It's you and me. Use it when you're stuck, not to outsource the thinking. The point is that you get faster at the work, not more dependent on me.
A way to grow the account yourself, without hiring a studio and without living in Instagram after hours.
Apply for a callYou leave each month knowing what to make next, and why. Not with a bigger pile of half-used tips.
You stay on camera. You write like yourself. The brand still looks like you, because it is you.
I work with coaches, PTs, studios, run clubs and wellness brands. It's the world I already live in, on BoltinBen and at 55 Knots.
Every framework I teach has already been run on BoltinBen. If it doesn't work for me, you don't get it.
Two calls a month, reviews in between, WhatsApp when you need it. Made to fit around training clients and running a studio, not to fill your nights.
When you stop, you don't lose a content team. You keep the system. That's the point.
Four ways people try to grow a fitness account. Here's how they actually differ. No invented results. Just what you get, and what you don't.
| Compared on | Coaching with Ben | A content agency | A course | Going it alone |
|---|---|---|---|---|
| Who makes the content | You. I coach. | Their team, to a brief or a plan. | You, after the modules. | You, without a second pair of eyes. |
| What you walk away with | The skill, and a system you can keep using. | A backlog of posts. The method usually stays with them. | Information. Feedback, if any, is thin. | Whatever you figured out this month. |
| Time it asks of you | Filming and posting, plus two calls a month. | Approvals, feedback, and managing a vendor. | Hours of lessons, then you're on your own to apply them. | All of it, including the guessing. |
| Access to Ben | Direct. Calls, reviews, and WhatsApp. 5 people at a time. | Unlikely. You'll usually get an account team. | A community feed, at best. | None. |
| The work | ||||
| Strategy | Built around your account, in the calls. | A deck, then a monthly plan, if you paid for it. | A generic curriculum. | Whatever you try next. |
| Hooks and formats | Taught, then reviewed on your actual posts. | Written for you. You may not learn why they work. | Explained once, in examples that aren't yours. | Copied from whoever went up this week. |
| Filming | Phone-first. I'll tell you what to change. | Often a crew, or briefs you have to shoot to. | A module, then you're back on your own. | Trial and error. |
| Feedback | Specific, on your work, every month. | Notes on drafts, aimed at getting a post out. | Rare, or automated. | A view count, after the fact. |
| Fit | ||||
| Built for fitness and wellness | Yes. It's the world I work in. | Sometimes. Often a generalist studio. | Only if you picked a fitness course. | Only if you already know the space. |
| Your face and voice | Stay yours. | Can drift toward the studio's style. | Yours, with no one checking. | Yours. |
| Life-friendly | Low-touch. Designed to sit around a real coaching week. | You still have to brief, review and approve. | You have to finish the course first. | It expands to fill every night and weekend. |
| Money and commitment | ||||
| How you pay | $1,500 AUD / month, month-to-month. | Often a retainer. On this site, a Strategy plan is $2,697 AUD / month, done-for-you. | Usually a one-off. Cheaper on paper. | Free, except for the time. |
| When it starts | After a twenty-minute call, if it's a fit. | After onboarding, and once a slot is open. | As soon as you buy. | Already started. |
| If you stop | You keep the system. | The posts stop unless you hire someone else. | You keep the login. | Nothing changes, including the stall. |
Scroll sideways to compare all four.
Note on the agency column: 55 Knots also offers done-for-you content plans (Starter $797, Growth $1,197, Strategy $2,697 AUD / month). This comparison is honest about that. Coaching is the path if you want to learn the work. The studio is the path if you want us to make it.
I won't put made-up coaching reviews on this page. Here's the work the frameworks were tested on, and the studio behind it.
Studio client results below are from 55 Knots making the content, not from this 1:1 coaching offer. BoltinBen is my own brand.
Started from zero in 2025, on a phone, with no ad spend. Now 56K+ organic followers, 18 million monthly views at the peak, and partnerships with ASICS, Apple, Maple Movement, Athletia and Recovri. Every framework I teach was tested here first.
Read the case study →
Sydney baby proofing business. A quiet account built into a trusted resource for new parents. 3.2 million views on one reel. 10× follower growth.
Read the case study →55 Knots is a small Sydney health and wellness social studio, founded in 2019. Seven years in. Trusted by ASICS, Apple, Balmain Fitness, Harding Performance, First Steps, Woolworths, Cartology, and 400+ more. Still privately owned. Still hands-on. No account managers, no slide decks, no sales team.
A done-for-you Strategy plan on this site, planned by me, is $2,697 AUD a month. That's us making the content for you.
This is the other path. You make the content. I teach you the system.
Two calls a month, async reviews, and WhatsApp. The skill stays yours when you stop.
Put in the work and post every day. If you don't see results, I'll keep working with you until you do.
A short call first. If it's a fit and a spot is free, you can start.
Two one-hour calls a month · Async reviews · WhatsApp access
Billed monthly. Month-to-month.
Apply for a callGuarantee: put in the work and post every day. No results, and I keep working with you until there are.
If you're already posting, and it still isn't growing, you don't have a volume problem. You have a system problem. I'll teach you the one I use.
I started BoltinBen in 2025, on a phone, with no audience and no plan. It's now 56K+ runners, all organic. I still post the work myself. That's the whole point of this offer.
Most people in this industry will either make the content for you, or sell you a course and leave you to it. I already do the first of those at 55 Knots, for brands that want a team. This is for the other group: coaches, PTs, studio owners, run clubs and wellness brands who want to grow the account themselves, and want someone who has actually done it in the room.
I'll take five people at a time, so the calls and the WhatsApp stay useful. Mornings, direct, no slide decks. If the account isn't a fit, I'll tell you on the first call.
The work I'm proudest of isn't the campaigns I made at eBay. It's the morning I posted a 30-second reel on a Tuesday, woke up to 80,000 views, and realised the methodology I'd been quietly building actually worked. I can teach you that methodology. I can't post it for you in this offer, and I won't pretend otherwise.
If that sounds like what you need, book the call.
Ben Williams
Founder, 55 Knots · BoltinBen
Apply for a callTwo 1:1 calls, async reviews of your content and account, and WhatsApp access for questions in between. I'll teach you the BoltinBen frameworks (hooks, formats, filming, planning and captions) on your work, not in the abstract.
Fitness coaches, PTs, studio owners, run clubs and wellness brands who already post, and can see that posting more isn't the thing that's missing. You should be willing to film and publish your own work.
Anyone who wants the content made for them. That's what the 55 Knots studio plans are for. It's also not a fit if you don't have time to post, or if you're looking for a done-for-you ads system.
The studio plans are done-for-you: we plan and produce, you approve and post. Starter is $797, Growth is $1,197, Strategy is $2,697 AUD a month. Coaching is the other direction. You make the work. I teach you how. You can look at both on the call and pick the one that fits.
No. Not in this offer. If you want production, look at the studio plans, or say so on the call and we'll talk about that instead.
The calls are twice a month. Reviews happen in the gaps. The real time is the filming and posting you should already be doing, hopefully with less waste, because the plan is clearer. I won't invent a weekly hour-count here.
No. BoltinBen is a running brand, but the frameworks are for fitness and wellness accounts more broadly. Coaches, PTs, studios, clubs, wellness brands. If you're in that world, you're in the right place.
Book a twenty-minute call. We look at the account, talk about what you want, and decide if it's a fit. There's no slide deck and no sales team. If the five-person list is full, I'll tell you.
Five at a time. The list stays small so the chat and the reviews stay human.
$1,500 AUD a month, billed monthly. It runs month-to-month, so you can stop at the end of any month.
Yes. Put in the work and post every day. If you don't see results, I'll keep working with you until you do.
Twenty minutes. You can show me the account. I'll tell you what I see, whether coaching is the right shape, or whether a studio plan, or nothing, is more honest. If we go ahead, we talk about start dates and how the month will run.
That's usually the starting point, not a problem. We use what's already live, keep what works, and stop what doesn't. The aim is a tighter system, not a bigger workload.
No. BoltinBen was built on a phone. If your filming is what's holding the work back, we'll fix that in the frameworks, with what you already have where we can.