BY Benjamin

January 31, 2021

True enough that love is an inevitable force, just like creativity, you cannot stop your mind from hitting rock bottom with ideas & crazy things out of your curiosity; Maybe more so than anything else. Get your mind out of the gutter for a second, though – we are talking about love itself, whether romantic or platonic; not about sex or being intimately inclined or involved. 

Passionate & wonderful effects that come to every person at one point or another are more than just weepy realizations of walking on clouds – it is a simple, straightforward method of improving your creativity & making you a better creator or an artist in your field by all means.

Love does not have to be the epicentre or focal point of creative output for it to inspire. It just has to exist on its own. Let that sink in, love exists, and that is enough. It is seamless to point out the mountains are great examples of love inspiring creativity, just like a passionate artist to its core. Not every expression of love will be like Romeo & Juliet most aspire to “roses are red” levels of comparison so to speak. People who are in love – or in love with the idea of being in love – tend to have a drastic change in their way of perception & critical thinking. 

They’re always looking forward to widening their comfort zones towards the future. When we are in love, we focus on a long-term outcome, which enhances our thinking for incorporating ideas & thereby, creative thoughts.

Anyone who hopes to make a living knows how hard it is to lift your gaze over the boundaries between the earth & sky. Yet in an instance, love removes us from our daily battles & encourages us to look for more, look further, and see deeper into the unknown. 

Creativity is just like love, it is a decision — Love is living in a fantasy world – and living in it gives you access to other parts of yourself & your potential to the extent at the same time. 

Set your sail, keep your head up high towards the cosmos & let your heart be open to accepting love to fuel your passion. That is how you make a difference; making real artistic bonds & lasting connections – Let your benevolence transpire your art & embrace your existence because that is where you will feel alive & loved


Share it with a mate.


Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.