Exploring the Value of Position Types in Creative Outsourcing

BY Benjamin

October 1, 2023

Creative Outsourcing

Creative services encompass a diverse range of professional roles, each playing a distinct part in shaping and delivering a business’s marketing vision. As more and more companies recognise the value of outsourcing these creative services, particularly to talent-rich countries like the Philippines, understanding the unique functions and benefits of each position type in the creative process is essential. Such comprehension is the key to determining the right talent to secure your unique business needs and making the most of your outsourcing efforts.

From the conceptual brains of graphic design to the persuasive finesse of copywriting and the meticulous strategies behind digital marketing—each role holds its own significance, and when strategically harmonised, they can culminate in a marketing campaign that sets your business apart from the competition. This article aims to delve into some of the primary position types within the realm of creative outsourcing, provide insights into their key functions and the distinct value they bring to your business’s broader marketing strategy.

Understanding the Role and Value of Distinct Position Types in Creative Outsourcing

Creative outsourcing boasts a variety of position types, each with unique skills and functions that contribute significantly to a business’s overall marketing strategy. In this article, we’ll explore some of the primary position types in creative outsourcing, discuss their key functions, and illustrate how they can add value to your business when sourced from a talent-rich country like the Philippines.

1. Graphic Designers: Crafting the Visual Identity

Graphic designers are responsible for the visual aspects of your branding and marketing campaign. Their role entails creating a compelling and consistent visual identity for your brand by producing tailored graphics, images, and designs.

– Elevate Brand Identity: A skilled graphic designer can capture the essence of your brand and convey your message through impactful visual elements, grabbing the attention of your target audience.

– Enhance Marketing Materials: From website designs to social media graphics, a graphic designer can create visually appealing marketing materials that reflect your brand and resonate with your audience.

– Strengthen Brand Recognition: Consistent and captivating designs help solidify brand recognition, enabling your business to be easily remembered by potential customers and building credibility.

2. Copywriters: Crafting the Voice of Your Brand

Copywriters serve as the wordsmiths, helping communicate your brand’s message through engaging and persuasive content, such as blog posts, product descriptions, and advertising copy.

– Persuasive Communication: A talented copywriter can craft captivating content that compels your target audience to take the desired action, whether it’s making a purchase, subscribing, or sharing your content.

– Enhance Brand Storytelling: Copywriters are skilled at weaving a narrative that showcases your brand’s unique story, building an emotional connection and fostering loyalty with your audience.

– Boost SEO and Digital Presence: With high-quality, SEO-optimised content, a copywriter can help improve search engine rankings, increase organic traffic, and drive greater brand visibility online.

3. Motion Artists: Bringing Your Brand to Life

Motion artists can help captivate your audience with engaging video content, animations, and motion graphics that grab attention and encourage engagement.

– Capture Audience Attention: In today’s fast-paced digital landscape, video content is essential for capturing the attention of your audience and effectively conveying your brand’s message.

– Enhance User Experience: Incorporating motion graphics and animations on your website or marketing materials can provide an engaging, dynamic user experience, setting you apart from the competition.

– Boost Social Media Engagement: Social media users are more likely to engage with and share video content, helping your brand reach a wider audience and gain greater traction online.

4. Digital Marketers: Driving Traffic and Conversions

Digital marketers strategise, plan, and execute online marketing campaigns with the aim of driving traffic to your website, increasing brand visibility, and generating conversions.

– Increase Brand Visibility: A digital marketer can develop and implement effective strategies that target the right audience, improve online presence, and enhance search engine rankings.

– Drive Conversions: By optimising ad campaigns, landing pages, and marketing funnels, digital marketers can increase conversion rates, driving more leads and sales for your business.

– Analyse and Optimise Performance: Digital marketers track and analyse the performance of marketing campaigns, enabling continuous optimisation and ensuring your marketing efforts deliver the best results.

Leveraging Filipino Talent with a Dedicated Creative Resourcing Team

Tapping into the Philippines’ creative talent pool can bring numerous benefits, including access to skilled professionals, cost savings, and diverse perspectives. To maximise these advantages, it’s essential to partner with a dedicated creative resourcing team like 55 Knots, enabling your business to fully capitalise on the value offered by distinct creative position types.

– Expert Talent Sourcing: A dedicated resourcing team thoroughly selects and vets creative professionals, ensuring that you gain access to top talent from the Philippines.

– Streamlined Collaboration: By coordinating everything from project briefings and talent management to quality control and feedback, a creative resourcing team simplifies the outsourcing process and ensures a smooth collaboration experience.

– Flexible Resource Management: Outsourcing through a resourcing team enables businesses to have a flexible and scalable workforce, only paying for the services they require at any given time.


Each position type in creative outsourcing holds unique value and plays a vital role in the success of your marketing strategy. By understanding the distinct functions of each role and strategically sourcing talent from the Philippines, your business can leverage the diverse capabilities of graphic designers, copywriters, motion artists, and digital marketers to enhance its marketing efforts and achieve better results.

Partnering with a dedicated creative resourcing team like 55 Knots also unlocks a seamless outsourcing experience, connecting businesses with top Filipino creative talent while continuously optimising the collaboration process. In doing so, businesses can make the most of their outsourcing ventures and stay ahead in the increasingly competitive landscape. Contact us today to get started on creating your very own eye-catching ad designs.


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.