Flyers are a common marketing tool businesses use to promote their products, services, and events. They are an affordable and effective way to reach many people. However, before you start designing your flyer, it’s important to consider the best dimensions to use. In this article, we’ll go through the different dimensions of flyers and help you choose the best size for your needs.
1. Standard Flyer Sizes
The most common flyer sizes are A4, A5, and DL. A4 is the largest size and is commonly used for posters and announcements. A5 is the most popular size for flyers as it’s small enough to be easily distributed but large enough to include all the necessary information. DL is a third of the size of an A4 sheet and is commonly used for mailouts.
2. Custom Flyer Sizes
If you want your flyer to stand out, you can choose a custom size. This means you can create a flyer in any size you want if it fits the printing specifications. However, it’s important to note that custom sizes can be more expensive to print and may not fit into standard display holders.
3. Square Flyers
Square flyers are becoming increasingly popular due to their unique shape. They can be a great way to grab people’s attention and stand out from the crowd. Square flyers can come in a variety of sizes, including 5″x5″, 6″x6″, and 8.5″x8.5″. However, it’s important to consider the cost of printing square flyers as they can be more expensive than standard sizes.
4. Large Format Flyers
Large-format flyers are ideal for events and occasions that require maximum visibility. They can be printed in sizes up to A0 and are commonly used for trade shows, concerts, and festivals. However, it’s important to note that large-format flyers can be expensive and may require special printing equipment.
5. Folded Flyers
Folded flyers are a great way to include more information in your flyer without making it too cluttered. They can be folded in various ways, including bi-fold, tri-fold, and z-fold. Folded flyers can come in various sizes, including A4, A5, and DL. However, it’s important to consider the cost of printing folded flyers as they can be more expensive than standard sizes.
Choosing the Best Size
When choosing the best size for your flyer, it’s important to consider the purpose of your flyer, the amount of information you want to include, and your budget. If you’re promoting an event, a larger size may be more effective in grabbing people’s attention. If you’re promoting a product or service, a smaller size may be more cost-effective.
It’s also important to consider the printing specifications of the printer you’re using. Some printers may have specific requirements for certain sizes or charge extra for custom sizes.
Once you’ve chosen the best size for your flyer, it’s important to consider the design elements. Make sure your flyer is visually appealing and easy to read. Use high-quality images and fonts that are easy to read. Avoid using too much text, which can make your flyer look cluttered and unprofessional.
It’s also important to consider the colour scheme of your flyer. Use eye-catching colours and reflect the theme of your flyer. However, avoid using too many colours, making your flyer look cluttered.
The best dimensions to use for flyers depend on the purpose of your flyer, the amount of information you want to include and your budget. The important thing is when designing your flyer, make sure it’s visually appealing and easy to read. Use high-quality images and colours that reflect the theme of your flyer.
55 Knots is an affordable graphic design service in Australia offering on-demand and unlimited graphic design subscriptions. We are one of Australia’s leading creative agencies, making graphics with maximum creative impact for businesses big and small. Our art directors create design strategies with a seven-day trial guaranteed free of charge! For your graphic needs, 55 Knots is what you need! Get in touch with us today!