Graphic Design Recruitment Guide: Outsource to the Philippines

BY Benjamin

August 20, 2023

graphic designer

In the fast-paced world of digital marketing, where compelling visuals and impactful designs create the difference between brands that thrive and those that fall short, businesses must ensure they have the right talent on their side. Outsourcing graphic design services to the Philippines is emerging as an increasingly popular option among small to medium-sized businesses seeking to elevate their brand’s visual identity while remaining budget-conscious. But how do you find the right creative partner for your business among the vast pool of talent in the Philippines?

This comprehensive guide delves into the ins and outs of recruiting Filipino graphic designers, exploring the advantages and key considerations for businesses seeking to find talented individuals who can enhance their company’s visual identity. We will uncover the benefits of outsourcing to the Philippines, including the cost-effective nature of the country’s creative workforce, the exceptional talent available, and the advantageous time difference for keeping your projects on track. Furthermore, this guide will provide a step-by-step outline of the recruitment process, from defining your company’s requirements to assessing candidate portfolios through to onboarding and nurturing long-term relationships.

Embarking on the journey to outsource your graphic design services to the Philippines can be a transformative experience for your business, opening the door to cost savings, improved work quality, and flexibility in scaling your creative output. From understanding what to look for in a prospective creative partner to grasping the key elements of a successful outsourcing relationship, this insightful guide will equip you with the knowledge required to successfully navigate the graphic design recruitment landscape in the Philippines.

Outsource to the Philippines: A Comprehensive Guide to Graphic Design Recruitment

In an era where outstanding visuals can make or break a brand’s online presence, outsourcing graphic design services to talented Filipino creatives presents an enticing opportunity for businesses looking to stay ahead of the curve. But the recruitment process can be a daunting task for companies unfamiliar with the Philippine outsourcing landscape. This guide offers a roadmap to successfully navigating this process and securing the right talent for your business.

1. Understand the Benefits of Outsourcing Graphic Design to the Philippines

Before delving into the recruitment process, it’s essential to grasp the numerous advantages in outsourcing your graphic design services to Filipino creatives, including:

  • Cost-effectiveness: By outsourcing to the Philippines, you can take advantage of competitive rates without sacrificing quality, freeing up valuable resources for other aspects of your business.
  • Exceptional talent pool: The country boasts a large number of highly skilled graphic designers, offering a diverse range of experience and expertise to cater to your specific needs.
  • Favourable time difference: The Philippines’ geographic location allows for an advantageous time difference, particularly for businesses based in Australia, keeping projects moving and allowing for a seamless work handover.
  • Strong work ethic and communication skills: Filipino creatives are well-known for their dedication and strong work ethic, coupled with excellent English proficiency that ensures effective communication throughout the project lifecycle.

2. Define Your Graphic Design Needs and Requirements

Before embarking on the recruitment journey, it’s crucial to evaluate and outline your company’s specific graphic design requirements, including:

  • Project scope and objectives: Clearly identify the types of design projects you require assistance with, as well as the project’s anticipated duration and outcomes.
  • Desired skillsets and expertise: Determine the specific skills and experience needed to execute your projects effectively. This may include expertise in a particular design software, style, or industry.
  • Budget considerations: Establish your expected budget for the designer’s services, based on industry standards and the requirements and talent you are seeking.
  • Communication and collaboration expectations: Clarify the tools and channels you will use to communicate with the designer and how you prefer to collaborate on projects.

Armed with a clear understanding of your needs, you’ll be well-prepared to approach the recruitment process.

3. Identify the Right Talent for Your Company

Begin your search for the perfect creative partner in the Philippines by exploring various talent sourcing options, such as:

  • Dedicated outsourcing platforms: Utilise platforms that focus on connecting businesses with Filipino talent, offering curated databases of qualified graphic designers.
  • Online freelancing platforms: Websites like Upwork and Freelancer offer large pools of freelance creatives from the Philippines, enabling you to browse profiles based on skillset, experience, and reviews.
  • Networking and referrals: Reach out to colleagues and industry peers for recommendations on Filipino designers they’ve worked with or have come across in their own outsourcing efforts.
  • Local job boards and online communities: Browse local job boards or participate in Philippine-based online design communities, which can be invaluable sources of talent and networking opportunities.

4. Assess Candidates and Select the Ideal Fit

With a list of potential candidates in hand, carefully evaluate each based on:

  • Portfolio review: Thoroughly examine each candidate’s design portfolio, assessing the quality, style, and diversity of their work.
  • Communication and cultural fit: Engage with candidates via interviews or email exchanges to gauge their proficiency in English, understanding of your project requirements, and cultural fit with your company’s values and expectations.
  • Test projects: Assign a small, paid test project, providing clear instructions and expectations. This real-life scenario will give you valuable insights into the candidate’s skills, communication style, and ability to meet deadlines.
  • References and reviews: If available, check references or online reviews from previous clients, which can offer a broader understanding of the designer’s quality of work and reliability.

5. Build and Nurture a Successful Outsourcing Relationship

Once you’ve selected the ideal graphic designer for your company, invest in nurturing and maintaining a healthy working relationship by:

  • Establishing clear expectations and deliverables: Begin each project with specific expectations and deliverables to ensure your designer understands your vision and deadlines are met.
  • Providing constructive feedback and open communication: Encourage open communication channels and provide regular, constructive feedback to ensure the continued growth and improvement of your designer’s work.
  • Celebrating milestones and successes: Acknowledge and recognise milestones, good work, and project achievements to build rapport and foster trust.
  • Investing in professional development: As you progress in your working relationship, consider investing in your designer’s professional development by offering access to training resources and conferences, fostering loyalty and career growth.


Outsourcing your graphic design services to the Philippines can yield incredible benefits for your business, from cost-effective solutions to access to a diverse and talented pool of creatives. By arming yourself with the knowledge and steps covered in this comprehensive guide, you can confidently navigate the recruitment process and unlock the potential of your company’s visual identity. Engage the expertise of Filipino graphic designers and experience the transformative impact on your brand’s visual presence and success.

Looking for professional graphic design services for your small or medium business? Look no further than 55 Knots! Our team of senior graphic designers in Australia are ready to help you create stunning visuals that will elevate your brand and catch the eye of your target audience. Contact us today to get started and take your business to the next level!


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CATEGORY: Graphic Design


Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.