BY Benjamin

February 10, 2021

One of the most helpful things a startup business can invest in is affordable graphic design services. Since most startups barely have flexibility in funds initially, spending on marketing and creatives may be lower on the priority list. The market is incredibly competitive though, and there is a lot of visual content online that grab the attention of potential customers. One of the best ways for brands to share what it’s about, however, lies in a solid visual identity paired with high-quality content.

In order to establish a lasting brand identity, graphic design is crucial.

Here’s how a startup benefits from unlimited graphic design services in Australia:

Graphic design can make or break the first impression potential customers get

There are several avenues that you can use to reach audiences. Ads are a given, but there’s also your logo, packaging and website. It’s also possible for someone to catch wind about your business through someone in their circle sharing content from your social media. Whichever way it happens, it’s necessary that they get a great first impression. 

No matter what you want to put out there about your brand, make sure to get the right graphics with the best quality. This includes 3D animation, illustrations and more. Having eye-catching, informative material consistently across your online channels will help turn casual viewers to full-paying customers.

Graphic design helps to create, establish and streamline a brand identity that’s visual

The ultimate goal of a business, of course, is to sell a product or service to turn a profit. Marketing is the best way to getting that message out there, from introducing your brand to updating your audience as you go along. Visual elements like your logo, packaging, social media content and website design carry a lot of weight. When you’ve established these, it will be easier for people to have brand recall. 

Think about imagery such as a checkmark or rounded ears in the silhouette of a certain mouse. Certain brands came to mind, right? That’s the kind of power graphic design can give your brand.

Graphic design will be able to deliver personalised, strong, relatable advertisements

In order to really catch the public’s interest, putting highly creative ads out there are key. Relatability is a great way to begin a relationship with a potential customer since they love feeling like they have a one-on-one connection. You can go the comedy route and look into having something witty made up, or go another route and make heartwarming, inspiring content. Either way, connecting with consumers on such a close level will come in handy, especially for startups aiming to cut through the noise and stand out amidst stiff competition.


Brand identity is everything, especially when businesses are just starting out. A key part of this involves graphic design. There are multiple benefits to investing in graphic design even if you have a tight budget. You can really set your brand design and make the best possible impression on potential customers.

Looking for the best unlimited graphic design service? Reach out to 55 KNOTS today! We’re one of Australia’s leading creative agencies offering on-demand graphic design subscriptions.


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.