Going Back to Basics: How to Build a High Performing Creative Team

BY Benjamin

June 26, 2023

creative team

In today’s digital age, marketing design plays a crucial role in promoting a brand. With the rise of social media and the internet, it is essential to have an effective creative team that can deliver quality content to engage with the target audience.

In this section, we will discuss the fundamentals of forming an essential innovative team that can produce outstanding designs and creative solutions for brand posters, health advertisements, and other marketing materials.

Defining the Creative Team

A creative team is a group of people who collaborate to produce visual and unique solutions for marketing and advertising campaigns. The team is composed of different professionals who bring their expertise in various fields, such as graphic design, copywriting, video production, and animation. 

Each member plays a vital role in creating the final product, and everyone must work collaboratively to produce the best output.

1. Graphic Designer

The graphic designer is in charge of developing the visual part of the marketing design. They create the brand poster’s layout, typography, colour scheme and other marketing collaterals. 

A graphic designer must possess a keen attention to detail and have the ability to produce visually appealing and practical designs.

2. Copywriter

The copywriter is responsible for creating the written content of the marketing material. They write the headlines, taglines, and body copy of the brand poster and other marketing materials. 

The copywriter should be able to write in a way that is persuasive, engaging, and informative.

3. Video Producer

The video producer’s job is to create video content for the brand. They produce videos that promote the product or service and explain how it works. 

The video producer should be able to create content that is engaging, informative, and visually stunning.

4. Animator

The animator is responsible for creating animated content for the brand. They create animations that explain the product or service and entertain the audience. 

The animator should be able to create visually appealing animations that tell a story effectively.

5. Project Manager

The project manager has the duty of supervising the whole creative process. They ensure the project is delivered on time, within budget, and meets client expectations. 

The project manager should have excellent communication skills and be able to manage the team effectively.

6. Digital Marketing Expert

A digital marketing specialist’s role involves developing and executing an online marketing plan for a brand. They use social media, email marketing, and other digital channels to promote the product or service. 

The digital marketing specialist should have experience in digital marketing tools and analytics.

7. Web Developer

The web developer’s responsibilities include building and maintaining the brand’s website. They ensure that the website is functional, user-friendly, and visually appealing. 

The web developer should have experience in coding and be familiar with web development tools.

Working with the Creative Team

In order to work effectively with the creative team, you need to provide them with a clear brief that outlines your objectives, target audience, and the message you want to communicate. The brief should also give the team a clear understanding of the brand’s values, tone, and style.

You should also provide the team with feedback at every stage of the creative process. This feedback should be constructive and give the team clear guidance on how to improve the work. 

You should also be open to feedback from the team and be willing to make changes if necessary.


Building a creative team is essential for promoting a brand effectively. It is necessary to have a team comprised of professionals who bring their expertise to the table. 

The team should have a shared vision and be committed to delivering quality work. By following the fundamentals of building a creative team, you can produce outstanding designs and innovative solutions that engage with your target audience.

Are you in search of a creative team to support your business and marketing designs? Look no further than 55 Knots. As Australia’s top unlimited design agency, we offer on-demand graphic design subscriptions. Explore our various plans and make use of our complimentary trial today to experience our design subscription services!


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CATEGORY: Creative


Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.