Gym flyers are a cost-effective way to promote your gym and attract new customers. They are an excellent marketing tool for distribution in various places, including local shops, cafes, and community centres.
Marketing for Gyms and Fitness Centres via Graphic Design
Graphic design is a powerful tool for marketing gyms and fitness centres. It is a key element in any successful marketing campaign, as it can help to create a strong visual representation of a brand and provide a unique identity for the business.
Moreover, graphic design can be used to create logos, posters, flyers, brochures and more, all of which can be used to effectively communicate a message to potential customers.
When it comes to marketing for gyms and fitness centres, graphic design can be used to create a strong visual presence. Logos should be memorable, eye-catching and easily identifiable, as well as being tailored to the gym or fitness centre’s brand and the services they offer.
Several well-built and effective gym flyers have been used to attract potential customers, including the following:
F45 Gym Flyer
F45 is a popular gym chain that offers high-intensity interval training (HIIT) sessions. Their flyer is well-built and practical because it highlights their unique selling point (USP) – a 45-minute workout that burns up to 750 calories.
The flyer also features high-quality images of its equipment and trainers, making it visually appealing. Additionally, the flyer includes a call-to-action (CTA) that encourages potential customers to sign up for a free trial.
Anytime Fitness Flyer
Their flyer is well-built and practical because it uses bold colours and high-quality images to grab attention. The flyer also highlights their USP–”24/7 access to the gym”–and includes a CTA that encourages potential customers to join for a $0 joining fee.
Fitness First Flyer
Fitness First is a popular gym chain in Australia that offers a variety of fitness classes and equipment. Their flyer uses a clean, modern design that is easy to read. The flyer also highlights their USP–expert trainers and a wide range of classes–and includes a CTA to promote their $0 joining fee offer.
Jetts Gym Flyer
Jetts Gym is a no-frills gym chain that offers 24/7 access to its equipment. Their flyer is well-built and practical because it uses a straightforward design highlighting their USP–24/7 gym access without lock-in contracts. The flyer includes a CTA encouraging potential customers to sign up for a free trial.
Snap Fitness Flyer
Their flyer uses bright colours and high-quality images to grab attention. The flyer also highlights their USP–24/7 gym access and personal training access–and includes a CTA motivating potential customers to sign up for a free trial.
Goodlife Health Clubs Flyer
Goodlife Health Clubs is a gym chain offering various equipment and classes. Their flyer is well-built and practical because it uses a clean, modern design that is easy to read. The flyer also highlights their USP–expert trainers and a range of classes–and includes a CTA that calls potential members to sign up for a free trial.
Virgin Active Flyer
Virgin Active is a premium gym chain that offers a range of fitness classes and equipment. Their flyer is well-built and practical because it uses a sleek and modern design that is visually appealing. The flyer also highlights their USP–expert trainers and a range of classes–and includes a CTA encouraging viewers to sign up for a free trial.
Crunch Fitness Flyer
Crunch Fitness is a gym chain offering various equipment and classes. Their flyer is well-built and practical because it uses a bold, colourful design that grabs attention. The flyer also highlights their USP–a fun and inclusive atmosphere–and includes a CTA encouraging potential customers to sign up for a free trial.
Conclusion
Gym flyers are an effective marketing tool that can help promote your gym and attract new customers. By effectively using graphic design, gyms and fitness centres can create strong brand recognition and ultimately increase their customer base.
Revamp your brand’s visual identity with 55 Knots’ expert marketing and graphic design services. Elevate your business with stunning graphics, eye-catching flyers, and captivating visuals. Contact us today to see how we can help you strategise marketing for gyms and fitness centres!
