Web design and digital marketing are inextricably linked. For maximum impact, they must simply be intertwined. Remember, your website serves as a storefront from which you sell your goods or services. While digital marketing is essentially advertising, incorporating images and video into web design and search engine optimization can help increase reach and visibility.
Graphics and video could help you reach the right audience, attract new customers, and strengthen your marketing strategy. When it comes to website design, video has numerous advantages to your success as they affect the following elements: SEO, user experience, and aesthetics. All of them are present on a well-designed website.
Here, learn why they are essential components to the success of your business.
REASON #1: GOOGLE RECOGNIZES VIDEO FOR SEO
To gain a competitive advantage in search engine optimization, use videos. Google favours video-enhanced articles; take advantage of this to boost your ranking.
Don’t forget to include videos and graphics in your next content marketing strategy to maximize the benefits of video marketing. Make videos a part of your content marketing strategy and produce content with the intention of displaying them on your website.
REASON #2: GRAPHICS AND VIDEO BOOST AUTHORITY
You gain authority by demonstrating your knowledge to your audience. By encoding your material with video, you can take your expertise and ability to assist to the next level. As such, create amazing instructions, address your readers’ most pressing concerns, and use videos to demonstrate your knowledge.
REASON #3: GRAPHICS AND VIDEO PROVIDE INFORMATION
Video sharing can help you develop your personality, convey your company vision and values, and solidify brand recall. Millennials are more loyal to brands in which they have faith and whose values they share. Thus, use visuals to effectively communicate where your company stands.
REASON #4: GRAPHICS AND VIDEO INCREASE VISIBILITY
Visuals such as graphics and video can help you reach out to a broader audience. With unique content, you can distinguish your brand from your competitors and increase your visibility online. This is one of the primary advantages of web design animation.
REASON #5: GRAPHICS AND VIDEO INCREASE USER SATISFACTION
Because human beings are naturally visual creatures, using appealing graphics and videos on your website can significantly improve the user experience.
REASON #6: GRAPHICS AND VIDEO INCREASE CONVERSIONS
People may skim your blog post and miss important information. Videos, on the other hand, are rarely skipped. Videos, dynamic images, and graphics can help increase conversions by increasing content engagement.
REASON #7: VISUAL CONTENT CAN BE SHARED ACROSS PLATFORM
You can make a video once and then upload it to a video sharing site like YouTube. Don’t stop there, though. As previously stated, you can boost SEO by embedding the video into your blog article.
You can also share segments of the film on social media platforms like Facebook and Instagram, where videos go viral. Video snippets, after all, increase your visibility. To increase efficiency and effectiveness, distribute your films across multiple platforms.
Converting leads to clients begins long before you sit down in front of your computer. As you can see, graphics and video can be used for a wide range of purposes, making it an excellent digital marketing tool required to compete in today’s industry. With excellent web design, you can provide the best user experience, increase your brand’s visibility and, as a result, conversions.
55 KNOTS offers creative graphic design services so that your business can have impactful branding to users everywhere. With our work, you can stand out against competitors! Contact us today and try our 7-day FREE trial!