One of the most important factors to consider when creating a brand is the colour palette. If you haven’t encountered this concept before, you might be wondering, why is your brand colour palette so important?
Well, It helps people understand who you are and why you’re here described through your tone of voice, fonts, and brand values, which draws the proper customers to your business. With a well-thought-out palette allows your marketing team to create unlimited graphic designs and keeps your brand consistent and recognised throughout time.
The look and feel of your company’s website, business cards, flyers, and other marketing materials will all be influenced by your brand palette’s shades. Below, you will find out about brand colour psychology, tone, logo colour schemes, and more so that you can do a good job branding your company while also having fun being creative on the side.
Your brand values should be the foundation for your brand colour palette, just as they should be for your tone of voice. Begin by compiling a mood board with any colours and imagery you believe is representative of your business. If you’re struggling with your visuals, inspiration can be found in a variety of places, including packaging and fashion, as well as nature and interior design.
BRAND COLOUR PSYCHOLOGY
Whether you’re drawn to warm or cool hues, the meanings and moods created by the colours you choose should also represent your brand’s beliefs and personality. Colour theory is the concept that any colour can be associated with a specific emotion or value. It’s also known as brand colour psychology when used in advertising paraphernalia.
Some of these connections are obvious, while others are more subtle. Whichever option you select will have a significant impact on how your target audience regards your brand.
LIST OF SOME POPULAR COLOUR PALETTE AND THEIR MEANINGS
- Yellow: This cheerful colour belongs to the warm side of the colour wheel and is connected with happiness.
- Green: Green conjures up images of growth and nature. A green colour palette can range from brilliant lime green to lush forest tones and khaki.
- Blue: Blue has the advantage of presenting tranquility, making it a stable base. If you’re a tech or finance company like PayPal or Visa, a blue-dominant scheme is the way to go to express trustworthiness.
- Black: Black can be risky because it’s often associated with darker themes, but it also conveys refinement and formality. Several high-end labels like Prada and Gucci have capitalised on this association.
- Red: Excitement, emotion, and energy are all conveyed by fiery colours.
- Orange: Orange is a vibrant, warm base that promotes creativity. Because it’s a typical colour in fruits and other foods, it might also make viewers feel hungry or thirsty.
- Purple: Purple in deeper, more vibrant shades conjures up images of luxury, wealth, and quality lifestyles.
Once you’ve decided on a dominant hue that best represents your brand, you can choose which accents will best compliment it to complete your brand palette.
SELECTION AND TESTING
After you’ve mastered the colour wheel and scheme options, you may start experimenting with other palettes based on your dominating colours. Test out a few of your favorite combinations if you’re having trouble deciding on a final brand palette.
Gather your team to come up with variations to see how your brand colour palette works with the rest of your campaign. You might discover that you didn’t choose shades with enough impact or that they don’t look the same in print and on the screen.
You can use your colours with great confidence if you properly select your brand colour palette utilising these recommendations. Afterwards, don’t be afraid to experiment with different variants for your logo, business card, and website.
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