Turn On Your Charm: How Content Creators Look Good on Camera

BY Benjamin

March 23, 2023

content creator

Content creation has become a popular way to express oneself and share ideas with others. Whether it’s through blogs, vlogs, or social media posts, content creators have the power to entertain, inspire, and inform their audience. 

However, creating engaging content is not just about having good ideas; it’s also about presenting them in an engaging and visually appealing way. That’s why looking good on camera is one of the most important aspects of this. 

The following sections share some tips and tricks for content creators to look their best on camera.

Lighting Is Key

Poor lighting can make even the most beautiful person look unflattering, while good lighting can enhance someone’s features and make them look their best. Content creators should ensure they have plenty of natural or bright artificial lighting when setting up for a shoot. 

Avoid harsh, direct lighting that can create unflattering shadows or wash out the subject’s features. Soft, diffused lighting is ideal for creating a flattering and natural look.

Clean Up Your Space

Another important aspect of looking good on camera is the overall appearance of the space in which the content is being created. A cluttered or messy background can be distracting and take away from the subject of the content. 

Content creators should take the time to clean up their space and create a visually pleasing backdrop for their content. This can be achieved by decluttering the space, adding some decor, or using a backdrop or green screen.

Dress to Impress

When it comes to on-camera appearances, what you wear matters. Content creators should choose clothing that is both comfortable and flattering. 

Solid colours tend to work best on camera, as patterns and busy prints can be distracting. It’s also important to consider the overall tone of the content being created and dress accordingly. 

For example, wearing professional attire is appropriate for creating a formal business video. However, wearing comfortable and casual clothing is more appropriate if creating a casual vlog.

Practice Good Posture

Good posture is another essential aspect of looking good on camera. Slouching or leaning can make a person look less confident and less engaged with their audience. 

Content creators should practice sitting or standing up straight and keeping their shoulders back. This not only looks better on camera, but it also conveys confidence and professionalism.

Use Makeup Wisely

Makeup can be a powerful tool for enhancing a person’s appearance on camera. However, it’s important to use makeup wisely and avoid overdoing it. 

Content creators should consider what will look best on camera and choose makeup accordingly. This may include using concealer to hide blemishes, using a light foundation to even out skin tone, and adding a pop of colour to the lips or cheeks. 

It’s also important to avoid using too much powder or other products that can create a shiny or cakey look on camera.

Be Natural and Authentic

While looking good on camera is necessary, it’s also important to be natural and authentic. Trying too hard to look good or appear perfect can come across as insincere and unrelatable to the audience. 

You should focus on being yourself and letting your natural charm shine through. This can be achieved by using natural body language, speaking authentically, and letting their personality come through in their content.


In the world of content creation, looking good on camera is not just about appearance but also about creating a connection with your audience. 

Remember, being authentic and natural on camera is just as important as looking good. By being genuine and allowing your personality to shine, you can create content that looks and feels good to watch. 

So turn on your charm and create content that will truly captivate your audience!

The 55 Knots team can curate your best online persona for videos, marketing designs, and more! We are one of Australia’s leading creative agencies disrupting the design world with our on-demand creatives subscription. 

Our friendly and highly experienced designers specialise in digital campaigns, brand elevation, and captivating motion graphics. Contact us today for an appointment!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.