Why Motion Design ALWAYS Converts

BY Benjamin

June 23, 2023

In the fast-paced world of digital marketing, capturing the attention of your audience and keeping them engaged is no easy feat. That’s where motion design swoops in like a superhero, armed with the power to captivate, persuade, and ultimately convert. Videos are rocking the engagement game right now. In the span of just one year, engagement on YouTube alone shot up by a mind-blowing 99 percent. That’s some serious love for videos! Let’s uncover the secrets behind the captivating allure of animated persuasion and why it never fails to convert!

Candy for the Brain

Motion design doesn’t just stop the scrolling thumb; it demands attention and keeps viewers hooked from the first frame to the last. Visuals can really spice up a story because our brains are incredible at processing images lightning fast – we’re talking a whopping 13 milliseconds! The average attention span these days is just 8 seconds, and around 65% of us are visual learners. That means the majority, including your target audience,  understand and remember things better when they’re presented with kickass motion. So, if you really want to get your message across and make it stick, don’t skimp on motion design, folks.

What is Brain Candy?

Telling Stories that Stick

We humans have been hardwired to respond to stories since the dawn of time. Motion design takes storytelling to a whole new level, transforming narratives into visual masterpieces. Whether it’s through animated characters, compelling visuals, or clever transitions, motion design weaves a tale that sticks in the minds of viewers. It’s like a virtual campfire gathering, where stories come to life and leave a lasting imprint. And when your brand’s story resonates with your audience, conversions become a breeze.

Story Time - Beach Day! | Schuler Books

Adding the “Wow” Factor:

Let’s face it; we all love a good “wow” moment. Motion design brings the “wow” factor to the digital landscape. With its seamless transitions, stunning visual effects, and unexpected surprises, it injects that much-needed dose of excitement into your marketing efforts. When people are wowed by your brand, they can’t help but take action, whether it’s making a purchase, signing up for a newsletter, or sharing your content with the world.

The WOW Factor

Unleashing Emotions

Emotions are the driving force behind human decision-making, and motion design knows exactly how to tap into that emotional reservoir. From joy and laughter to empathy and inspiration, animated visuals have the power to evoke a wide range of emotions. Whether it’s a cute animated character that makes you smile or a heartwarming story that tugs at your heartstrings, motion design strikes an emotional chord. And when people feel deeply connected to your brand, they become loyal advocates who can’t wait to spread the word.

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Simplifying the Complex

Complex concepts, intricate processes, and mind-boggling data can make even the most attentive viewer’s head spin. But motion design is here to save the day! It has the uncanny ability to simplify the complex and make it easily digestible. Through clever animations, visuals, and storytelling techniques, it breaks down complicated information into bite-sized, easily understandable pieces. Suddenly, your audience feels enlightened, empowered, and ready to take the next step towards conversion.

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Bottom Line

Motion design is not just another flashy trend in the world of marketing; it’s a persuasive powerhouse that always gets results. By grabbing attention, telling compelling stories, adding the “wow” factor, unleashing emotions, and simplifying the complex, motion design creates an irresistible path to conversion. So, if you want to captivate, engage, and convert your audience, it’s time to embrace the mesmerizing magic of motion design. Prepare to be wowed and watch your conversions soar to new heights, one animated frame at a time.

But motion design doesn’t have to be DIY (you gotta trust the experts on this) nor should it have to be expensive. Call the guys at 55 Knots and we always find


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CATEGORY: Graphic Design


Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.