BY Benjamin

October 20, 2021

Businesses and nonprofits of all sizes can attain a degree of professionalism within a realistic timeline and budget by concentrating on developing a fundamental brand identity. A simple brand identity that combines online and offline marketing efforts with a unique message enables you to outperform the competition and take your company to greater heights.

For a startup or small company, first impressions are crucial. When introducing a new product or service, it is critical for a company to immediately show value to potential consumers and distinguish itself from the competitors. In some instances, the product or service may achieve these objectives on its own, but it is frequently a strong brand identity that can mean the difference between your first client and a lost lead. 

Though most companies understand the value of brand identity, it is frequently overshadowed by more urgent issues such as product development or financing. 

Here are some things to keep in mind to ensure you’re on the correct path.


The importance of web design to your brand cannot be overstated. For a significant percentage of customers, your website will be the first point of contact they have with your company. That makes it a critical component of the entire brand. A web design should seamlessly go with the brand logo. These two assets should be fully united. Allow keywords that helped you develop your logo to influence your site design as well. 

While the website’s visual design must be professional and consistent with the idea of your brand, navigation should be as easy as possible for visitors. Keeping the user experience in consideration will result in an optimized website for new users and promote a higher conversion rate when creating your site. 

Overall, an eye-catching site design is a must-have for every company in the current year. A modernized, effective website that assists in reaching your target audience and fortifying your brand message is critical for every contemporary company.


A customer is unlikely to convert on their first visit to your website, but they are likely to keep an eye out for your brand. They might conduct a bit more research before returning. This time frame is critical for the customer, and you must ensure that they have as many positive interactions as possible. Ensuring that your social media platforms seem as lovely as your website and logo contribute to your brand’s overall presentation and reputation. 

Make sure your social graphics utilize images that complement your brand and that you use the same fonts and colours in each post. That is excellent practice since it keeps the brand’s marketing streamlined and cohesive and contributes to a trustworthy, professional reputation. Furthermore, ensure that your social media postings provide value to your customers and create your target demographic in mind.


It is critical to ensure that you have this correct before embarking on your trip with other branding materials. Even if you have a fantastic idea for a business card, consumers won’t immediately connect it with the brand if you don’t include a logo. A logo is the beginning point for every brand and represents who you are as an organization. Therefore it is one of the first things to take when creating your business image.  

Keep in mind that a logo should represent your brand at a glance. An intelligent approach to accomplish this is to employ iconography that represents the organization’s industry. Ensure that all logo elements can be readily seen regardless of how large or small the logo is sized. When deciding what you want your logo to look like, list the keywords you want your logo to represent. 


Do not settle for generic designs owing to a lack of resources or access to skilled designers. You’ve established the groundwork for a fantastic logo with a solid positioning statement, name, and tagline; all you need now is an expert designer to create the first visual asset for your company. By concentrating on these four essential pieces, your company can lay the groundwork for a complete brand identity without diverting valuable time and resources away from essential operations.

Work with affordable graphic design services without compromising your business! At 55 Knots, we offer design subscription packages that suit your needs. Drop us a message and book a demo today!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.