BY Benjamin

December 10, 2020

Truth be told, graphic design is among the commonly overlooked aspects of a business’ marketing efforts. Business owners and leaders invest their time, efforts and resources into large-scale marketing strategies; however, they tend to underestimate the importance of graphic design. Rather than enlist graphic design services, they would use stock photos or let a team member create a simple design. 

If this sounds a lot like your firm, it’s high time for you to rethink your strategy. 

In reality, utilising professional graphic designs can spell the difference between your company’s success and failure. Invest in your graphic design and you will be able to create a consistent brand identity; do it all on your own and you risk becoming just another player in the industry. 

To convince you further, here are three big reasons why you need to invest in business graphic design as soon as possible:

1. It Helps You Establish Brand Awareness

If you want to draw the attention of your target customers, you need to distinguish yourself and your product from your competition. You need to work on building brand awareness; this is the first step in spreading the word about your business and acquiring buyers.

However, this can be hard—maybe even impossible—without skillfully made graphics. 

A great graphic design is not only visually attractive. It is also professional and representative of your brand. It will help prospects get an idea of who you are and what you do. This consequently makes your brand recognisable and easier to relate to. 

2. It Can Spark Inspiration Among Your Team 

It may seem unlikely, but your logo and other graphic designs can impact your team and company culture as well. 

By enlisting creative graphic design services, you can gain company branding graphics that your team will be proud of. Furthermore, having these graphics on your company’s website, stationery, uniforms and more will surely help spur on that feeling of loyalty in them. 

Ultimately, a good graphic design can strengthen your employee’s relationship with and commitment to the brand. When they feel connected to your business, they will naturally strive to perform better and turn your workplace into a pleasant and productive one. 

3. It Enables You to Demonstrate Professionalism 

As a business owner, you must strive to make a great first impression on clients, vendors, investors, and other entities. This will enable you to generate positive results for your venture. 

On that note, you should know that your graphic design can help you in this aspect as well. 

Before anything else, interested entities look at your logo and subconsciously form an opinion of you based on it. This happens even before you make your first contact with them. Considering this, a great logo and graphic design will help you present your business in the best light. It will make your company look good and inviting at the same time. 

On the other hand, a design that looks cheap can drive customers away and sabotage your success. 


Graphics design may seem like a small part of your business operation and marketing efforts. However, you should know that it can significantly impact your company’s performance. Considering this, sticking to stock photos and poorly crafted materials will only damage your business’ reputation. Investing in business graphic design, on the contrary, will help you stand out from your competitors. It will enable you to draw the attention of prospects for all the right reasons and, ultimately, establish yourself as a professional and credible firm. 

If you are looking for design subscription packages in Australia, you have come to the right place! 55 Knots is one of the country’s leading creative agencies offering on-demand graphic design subscription. Get your free 14-day trial today to see if we are a fit! 


Share it with a mate.


Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.