Your business’s understanding of graphic design is important. It concerns your branding identity, online presence, and even the aesthetics of your products. You will oftentimes be put into situations where you have to use different colours, figures, and themes. At times, these design elements can clash and deter prospective customers, affecting your promotional efforts. That’s why learning more about visual harmony and mastering it is crucial.
This article will discuss the three main tips to guide you through your business’s graphic design process and how to use visual elements harmoniously. Take this as an opportunity to be of service to your customers, whether current or future ones. This way, you can take advantage of new marketing trends and incorporate them into your brand.
1. FOCUS ON SYMMETRY
Notice how things tend to look neater and more aesthetically pleasing because visual elements are organised in a balanced way? That’s the beauty of symmetry—it allows the viewer to have an easier time looking at graphic elements together. Because of this, they blend into a cohesive look and feel.
Symmetry also lets you incorporate multiple visual elements that may occur more than once in a set. For example, if you have a website, you can reuse the graphics that appeared on one of your landing pages.
Just remember that you shouldn’t go overboard with symmetric items as they may seem repetitive and dull from the user’s point of view. Consult with graphic design experts for informed recommendations.
2. WATCH OUT FOR COLOURS THAT DON’T GO WELL TOGETHER
Colours are a huge aspect of graphic design, especially when you talk about visual harmony. They have to work together and portray the appropriate mood your business wants to go for. You may also need to limit your colour options with your graphics since incorporating too much may look messy and hard to process.
One of the best ways to keep visual harmony with colours in mind is to go for analogous colour schemes. It means you should go for colours that are next to each other on the colour wheel. For example, light blue, dark green, and light green are used for businesses that lean more towards eco-friendly causes. They also use nature symbols and animals as their reference to add intrigue and emotional value to their graphics. Collaborate with a graphic designer who understands colour theory for proper guidance.
3. UTILISE THEMATIC REFERENCES TO INFORM YOUR DESIGNS
If you have some reservations about the graphics you use and wonder whether they work together in a visually appealing way, you can start with thematic references relevant to your business and its chosen industry. For example, if you are a wedding planner, you would want to incorporate romantic yet serious visual elements into your online website. You can go for scriptwriting style typography, white flowers, and doves, which are basically stuff that you would typically expect on someone’s special day. You can also use thematic references as your design brief with your designer to ensure you are on the same page with your business’s graphics.
Visual harmony is one of the most important aspects of graphic design, especially since it reflects well for businesses. It shows prospective customers that your brand is well-put-together and relevant to their interests, needs, and preferences. As such, remember all the formerly mentioned tips and start thinking of innovative designs for your business.
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