Design trends are ever-changing, and what worked a couple of years ago may no longer be relevant today. As such, you can easily and safely assume that the design trends now will lose their relevance in the near future. In fact, new trends in 2022 have already been discovered. These trends will heavily impact not only your marketing efforts but your business as a whole. As such, knowing these trends early and immediately implementing them will allow you to be ready for these up-and-coming changes, keeping you a step ahead of your competitors.
With that in mind, here are the 2022 graphic design trends you need to implement into your marketing efforts:
1. GRAPHICS ARE GETTING MORE INCLUSIVE
When we say inclusive, we mean that graphics are becoming more aware of the marginalised communities. Mainly due to movements like Black Lives Matter and the like, the spotlight has been shone on such types of communities. To summarise what is going on, there have been conflicts, and the lack of representation in such brands worries many companies and even customers. As such, companies are becoming more inclusive with their brands to reflect the diverse communities. Everything from the photos, icons, and illustrations displayed on websites and other channels now reflect more ethnicities, abilities, and orientations. This is a trend that will more than likely continue into 2022.
2. BRIGHT BACKGROUND COLOURS COMING BACK
While the dark and ultimately boring backgrounds were a trend for quite some time, bright colours are making a huge comeback. Now, bold and bright colours are becoming more common, and this is mostly because companies are trying to stand out from the crowd. Nothing screams “look at me” better than bright and bold backgrounds, especially among a sea of laid-back and dark backgrounds. Of course, as soon as most people use such bright backgrounds, it is going back to those dark and simple backgrounds, and that is just a trend that goes in circles nonstop.
3. DATA VISUALISATION IS BECOMING MORE FUN
Data visualisation has long-time been a staple in visuals. It allows people to understand the information in a more exciting and simplified manner. However, that simple, 2-color visual-type trend is no longer holding its place. Now, data visualisations are becoming much more fun. In fact, they are also focusing on more fun topics. This is mostly because many people are tired of heavy topics, and the pandemic doesn’t help things. With fun data visualisation, people can get the uplifting they need to keep a bright outlook on life. At the same time, such data visualisations help the brand create a reputation of care and love by helping others relieve the stress they’ve accumulated throughout the months.
To simplify what we’ve talked about, the new trends of 2022 are going towards the more fun side of things. Colourful backgrounds, fun data visuals, and the like are becoming more common. For many of us, this might seem like a good break from all the simple and arguably dull black and white look to things meant to reflect the corporate theme. Now, with the hundreds upon thousands of other colours coming back into trend, you are given more versatility in graphic designs. Now, you can play with even more colours, shapes, and the like to create unique graphic designs that not only meet ongoing trends but help you stand out from your competition.
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