In this age, it only takes about 50 milliseconds for online users to form opinions about your website, determining whether they’ll stay or not. And without anything visually appealing to offer, there’s a high chance that visitors will leave immediately.
With that said, an excellent website banner with a bold design, complemented by simplistic texts and striking colours, is a great way to catch the attention of online visitors. And what’s more, it isn’t that hard to craft one on your own with enough practice.
Just like any other venture, though, it takes mindful and strategic preparation to create an impactful banner for your website. So if you’re planning on designing and creating one for your page, then here are a few pieces of helpful and creative advice in designing a website banner.
1. DISPLAY YOUR COMPANY LOGO
First things first, your company logo is a representation unique to your brand. In simpler terms, it is a symbol that identifies your business and sets it apart from competitors. With all that said, it’s essential to include your logo on your banner to make it easier for consumers to recognize and recall your brand.
Ensure that the logo of your company is strategically placed so that it’s pretty easy to notice. Remember to make it appear visually dominant without overshadowing the value proposition and call to action of your banner.
2. PRACTISE BRAND CONSISTENCY
Aesthetic elements play a crucial role in designing and creating a banner. Usually, it takes a lot of time and research to decide on fonts, colours and themes. But if you already have a set layout for your branding needs, it would be wiser to use that as a foundation.
Keep in mind that brand consistency is vital to increasing brand awareness. Thus, it’s best to use the same schemes and colours you use for branding and marketing initiatives to further reinforce your sense of identity as a brand.
3. CONSIDER ANIMATED BANNERS
Static banners are ideal for getting your message across quickly, which is why business owners and marketers make use of these types of banners the most. But though they’re handy and affordable, they can only do so much in attracting potential customers.
Based on a recent study, users find animated banners much more appealing. In addition to this, researchers discovered that online users enjoy banners with a minimalistic approach to animation. This means that they are more likely to click on simple animated banners than flashy ones, so it would be beneficial to consider giving them a try.
CONCLUSION
In marketing, banners are tools that offer various advantages. They are pretty helpful in building brand awareness, attracting new customers, increasing organic traffic and many more. Given such usefulness, it’s normal to think that the process of creating a banner is complicated, but the truth is it’s quite straightforward. And as long as you keep the things listed above in mind, you’ll find that it isn’t at all as cumbersome as it seemed.
Are you looking for affordable graphic design services for designing banners? 55 Knots is one of the leading creative agencies in Australia that offers unlimited graphic design packages and subscriptions. If you’re looking for a reliable company to help you craft high-quality visual content, book a demo today!
