BY Benjamin

August 2, 2020

It’s more than just an artful arrangement of texts and shapes: graphic design is one of the most effective ways to boost your business and its brand. Attractive design and branding tell both your customers and employees that you’re in tune with appealing aesthetics and what people like to see—which can definitely boost your reputation (and your employees’ motivation!). Customers are less likely to support a brand with eyesore graphic design. Employees are even less likely to work for a brand that appears to be visually outdated as well.

With that said, investing in good graphic design has several benefits for your business. Your audience will be more inclined to remember you thanks to your unique branding, which can create even more customers. Here are three ways graphic design is good for your company:

It Motivates Employees

As earlier mentioned, employees are less likely to work for a company with outdated or unappealing branding. Additionally, all healthy and positive workplaces have a strong sense of identity, which is representative of your company’s brand and values—all encompassed through your graphic design. Employees are more likely to be loyal to a company if they feel proud of the company’s brand identity, which will motivate them to work harder and be more productive.

A well-designed company brand will influence the way people perceive your company, as it permeates every aspect of your brand—your website, your messaging, your business cards, and even the way your employees dress. A good litmus test is evaluating your employees’ opinions of your branding. If they’re enthusiastic about it, chances are your customers feel the same way.

It Keeps Customers Interested

If you want to increase your company’s presence on social media, then attractive graphic design is the most effective way to go about it. Using creatively designed newsletters, websites, graphics for social media, or even printed materials like flyers is a more efficient way to grab your customer’s attention than by using a plain design that uses stock images. The more effort you put into your graphic design, the more your customers will notice your attention to detail—and this is often a winning point for customers.

Additionally, your graphic design must have high-quality images and elements. Low-quality graphics are one of the fastest ways to turn customers off and can affect their decision to engage with your business.

Unique graphic design will also help you stand out from your competitors precisely because that design will be attributed to just your company. If you and your competitor offer very similar services, customers will tend to select whom they engage with based on attractive graphic design—so this can actually make or break a new customer for you!

It Reinforces Your Brand

Most popular companies have logos that are easily recognisable. Sometimes they’re of everyday objects, but their branding is so effective that you’ve been trained to remember that company every time you see it!

Graphic design helps customers recall your company faster by strategically associating distinct elements with your brand. This is made up of the specific typefaces, colours, shapes, and logo you choose. Remember that everything you put out is a visual representation of your company, so it’s important to figure out what colours or symbols best fit your values and service.

By having a well-designed logo and brand, you’ll have a consistent image that will be used throughout all your promotional and marketing services, your internal and external communications, and in your website. This will make you appear professional and trustworthy—which will encourage your audience to engage with you! You’ll also be reinforcing your brand by constantly using these elements throughout your materials, which will help with name recall.


Good graphic design can help your business soar into unprecedented heights. It’s extremely beneficial not only to gaining and retaining customers but also in hiring employees and encouraging them to stay. You’ll also be firmly establishing yourself in your industry as a confident company that knows exactly what it is and is good at what it does. What more can you ask for?

Does your company need affordable graphic design services for a brand overhaul? Give us a yell at 55 Knots! We are a team of designers who pride ourselves in creating great design at an affordable price. By availing of our graphic design subscription, we’ll produce stunning work for all your needs, from business cards to landing pages. Get a free 7-day trial today by visiting our website!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.