The holiday season is fast approaching, and as customers are starting to flock to stores to do their holiday shopping, you should prepare your business website for the season.
Similar to a traditional brick-and-mortar store, your website serves as your place of business. Your customers are more likely to be turned away when they experience lags and errors on your page due to high traffic or fail to receive a prompt reply when they inquire about your products and services. To avoid this frustration and other problems, follow the tips below to prepare your website design for the holiday season.
1. Decorate your website
Usually, physical stores celebrate the season by switching the music to holiday tunes and offering special festive products. Your website serves as your store on a digital platform. Just like any other place of business, adding decoration to it can get your customers and employees get into the festive spirit and generate buzz.
Make your website relevant, catchy, and timely by incorporating some holiday-related elements into it. For instance, you can add a Santa hat to your business logo, place a touch of red and green to your background design, or replace your current image with a more festive one. This way, you can put a smile on your visitors’ faces and have higher chances of getting top rankings on search engine results pages (SERPs).
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2. Share any store changes with your customers ahead of time
The holiday season is one of the busiest times of the year for your business, which is why a solid communication plan is crucial. If you have any changes regarding your store hours, closures, delivery deadlines, and response times, you should share it with your target audience ahead of time by posting content on your website and social media channels. You can also promote your coupons, deals, or seasonal products. Make sure to place the information strategically and incorporate proper design elements to make it noticeable.
3. Delay major updates
Revamping your website during the holiday season may be a bad idea, especially if your website heavily relies on holiday traffic. Since there is always the chance of delays, bugs, and other issues that can cause downtime, put off any major website updates and redesigns until the new year.
Remember, your graphic designer may not be available during the holidays to fix any design or redevelopment problems on your website. Therefore, it’s best to implement a new website redesign once you see a drop in website traffic.
Your website is one of the most vital assets of your business. When used properly, it can serve as your money-making machine. Make the most of your website this holiday season by paying special attention to your website design. To achieve this, follow the tips mentioned in this guide and team up with skilled designers like us.
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