BY Benjamin

August 24, 2020

The thing about graphic design, whether for your website or advertisements, is that it gives existing and potential customers an immediate impression of your business.

For example, if your website is unattractive and unfinished, people will automatically think you do not care and that your company is not worth working with. On the other hand, if your website is polished and provides excellent user experience, they will believe you are professional and trustworthy.

It might sound simplistic, but graphic design gives you a chance to portray your brand in the best possible light.

There are many important considerations involved in graphic design. However, the most prominent ones relate to your website’s and marketing materials’ design, especially if you have an online store. That is because these two are the pivotal points in any customer’s sales journey. If these considerations are designed well, there is a high chance that customers will purchase a product or service.

That said, here are the reasons you should focus on design when it comes to online business:

1. Creates trust

Without trust, your business is bound to fail. An excellent way to avoid this is to use graphic design to convey an image of trustworthiness. With the use of specific colours and typefaces, you can evoke certain emotions in the audience. These feelings can range from happiness to seriousness and more.

However, a great graphic designer will know how to conjure the feelings of trust. This leads people to come to your business and eventually turn them into loyal customers who keep returning.

2. Boosts brand awareness

There are many ways to increase brand awareness, such as engaging in social media or networking with other people. Designs also do the same thing, whether on blog posts, video content, ads, or the like. When your designs are attractive, people pay more attention to you, and you generate more interest in your brand. 

The best part about this is that with a unique design, you also stand out from the crowd. This is essential in differentiating your business from others, especially if you are a small brand that’s still starting out.

3. Improves your sales

More often than not, the result of any great graphic design is an increase in sales. This happens because people tend to be much more motivated to buy from a company if it can convey its quality and professionalism through design.

This also means that if you have yet to work on your graphics and want to increase your sales, this is a venture worth investing in.


Graphic design can do a lot of things for you, from establishing your brand in the online world to creating the trust needed by customers. Nevertheless, only excellent graphic design can make this possible, so seek the help of professional graphic designers to set yourself up for success.

55 KNOTS is an Australian graphic design company offering subscription-based services to simplify your graphic design process and fulfil all your graphical needs. If you are interested in a graphic design subscription, send us a message today!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.