BY Benjamin

September 24, 2020

Using social media platforms the right way lets you reach a wider audience, establish your online presence, and increase your sales. To keep your target market engaged and interested in your products and services, you have to prioritize posting photos, graphics, and other visual content instead of texts. 

Remember, your audience is highly visual. Their attention is more likely to be captivated by interesting graphics than blocks of text. To leverage your visual content and make your business stand out online, here are some effective ways you can take to improve your social media visual strategy:

1. Optimize your photos for social media

Your social media presence is crucial to your success. To make your business recognized in the digital world, make sure to update all your social media platforms regularly. 

Every app or website requires photos of different dimensions, so optimize them before posting. Boost your engagement and implement an effective social media strategy by supplementing your content with an eye-catching graphic design or photo. If you are unfamiliar with the right dimensions for every platform, don’t hesitate to collaborate with design professionals like us.

2. Be consistent with your branding and style of images

Experimenting with themes is understandable, especially if you are just starting out in business. However, you must eventually stick to a certain style to make your marketing strategy effective. 

Consistency is key to brand recognition, awareness, loyalty, and success. To achieve this, you have to use the same style of images, fonts, and colour scheme across all your social media accounts. This way, your followers can recognize your post on their feed right away and associate your look with your brand.

Finding the balance between staying consistent or coherent and avoiding redundancy can be challenging. To post visuals in the same style and ensure that your content stays fresh, feel free to seek our creative graphic design services. We offer tailored plans to suit your needs and provide unlimited revisions, so you are sure that you will love the final design.

3. Use high-quality and engaging original photos

Your images have to make your followers look twice. Don’t settle for low-quality photos or ones posted by other websites, especially without permission to avoid facing legal issues. As much as possible, post only stock photos or high-quality and engaging original photos that express what you want to say.

You can hire a professional photographer to ensure the quality of your content or work with our team for your graphic design needs. We take pride in providing businesses with the best graphic design services, and we specialize in creating social media campaigns, social media graphics, web banners, ad display banners, and more.


Your target audience’s social media feed is filled with different kinds of content. To make yours stand out, get noticed right away, and convey your message effectively, use graphics and photos that capture the attention of your customers and prospects even at first glance. Take advantage of the tips mentioned and partner with a reputable graphic design agency like ours.

Whether you need a business card or a landing page, you can count on 55 KNOTS. Our creative agency offers on-demand design subscription packages for businesses in Australia. Contact us to get a 14-day free trial!


Share it with a mate.


Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.