BY Benjamin

March 29, 2021

Graphic design is an umbrella term that encompasses marketing and branding. It typically includes everything from infographics to videos and is one of the best ways that your business can communicate with your target market. In fact, you might be surprised to know that visuals are processed 600,000 times faster than text! This is why businesses make it a point to hire the best graphic design services, as excellent graphic design is vital to any business’ success.

Given its importance, you’ll want to make sure that your business is maximising its use of graphic design as well. To help you out, we’ve prepared four tips on how you should be approaching business graphic design:

1. Know Your Customers

Seeing as graphic design is all about communicating with images, you’ll want to consider who you’re communicating with. The last thing you want is to invest in graphic design that won’t engage your customers. Because of this, you’ll want to make sure that the visuals that you use will be received well by your target market. While aesthetics are important, business graphic design is more than just creating visually appealing graphics. The key here is to strike a balance between good visuals and the type of visuals that your customers will respond well to!

 2. Be Unique

The last thing you want is to be like the other brands in your industry. While it might be tempting to adhere to trends, doing what everyone else is doing won’t do your business any favours if you want to stand out. And while you may think this won’t really matter, good graphic design could very well be the determining factor on whether or not customers do business with you or with your competitors. This is why 55 KNOTS offers the best graphic design services that will work to accommodate any and all of your design needs.

3. Tell an Appealing Story

Aside from creating unique designs that resonate with your target market, you’ll also want to make sure that there is substance behind the visuals that your business utilises. While visually appealing designs are great, modern consumers are looking for substance above everything else. A great way to do this is through the use of story-driven video content. Keep in mind that videos are the perfect medium for visual communication as they allow you to relay information without the need to bombard your customers with huge walls of text.

 4. Remain Consistent With Your Brand

You’ll also want to make sure that everything you release is consistent with your business’ brand. This is because clear and consistent branding will help consumers better understand the values behind your business. Understanding the values behind your business goes a long way when it comes to your customers creating a personal connection with your business. This, in turn, will contribute to the long-term tangible success of your business. In fact, presenting your brand consistently across all your platforms can increase your revenue by up to 23%


Hopefully, this article will help you make more informed decisions when it comes to how you utilise graphic design for your business. Remember that good graphic design is more than just creating visually appealing images — it’s about how you use visuals to communicate with your consumers effectively!

55 KNOTS is one of Australia’s leading creative agencies. We offer the best design on demand services for any of your graphic design needs. If you want to know more about how this works, book a demo with us today!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.