BY Benjamin

September 10, 2020

Graphic design is an important facet in nearly every aspect of a business, including its social media marketing. When advertising or promoting your brand on social media, it is important to enlist the services of a good graphic designer to represent your brand and messaging more accurately. 

Humans, after all, are innately biased towards the visual. As such, it is quite possible to structure your graphics so that they can be more visually appealing. To make the most out of your design subscription service, make sure to take these tips and tricks into account:

1. Have clear goals

This is true of any marketing endeavour. Without a clear goal, it is impossible to measure the success of your results. When it comes to promotional content, it boils down to a few things:

  • The message you want to convey
  • The target demographic and their behaviors
  • What appeals the most to your target market
  • The action you want them to take
  • What solutions you offer to their problems

If you have good and well-rounded answers to all these questions, you can create more insightful promotional graphics that your target will better receive on social media. 

2. Use the right typography

Typography is more than choosing a pretty font. A font can subconsciously convey messaging regarding your brand. It is a barely noticeable detail, but it is nonetheless important. Make sure to select your font carefully from the four typographic families to underscore your brand’s value more effectively. 

A great example of this is the usage of the Georgia font by the New York Times. It is highly recognizable, and readers are quick to associate it with the prestigious outlet no matter where they are in the world.

3. Choose the right colour scheme

It is more than likely that you have already chosen specific colours for your brand, but there is a universe of colors in those shades that can convey various ideas. Blues, for example, convey trustworthiness and reliability. Whites evoke cleanliness and purity. Oranges exude energy and youthfulness. 

Make sure to consult your graphic design partner about using your brand colours and what colour schemes can complement them. 

4. Balance your use of text

Typography and text are two different things. Text concerns the sequence of words, while typography is the visual and aesthetic component. 

The effectiveness of your text relies heavily on its visibility and the copy. Make sure to use compelling and original copy that doesn’t fall too heavily into that typical corporate sound. Also, don’t use too much. For your promotions to be effective, one or two lines of text work best. As a good rule of thumb, the shorter, the better.

In conclusion

To have a better partnership with your design subscription service, it is crucial to understand the basic tenets of graphic design for social media marketing. At the end of the day, it boils down to how well your visuals can be read and received by its readers. With these strategies in place, you can ensure better reception of your message and more successful marketing. 

If you’re looking for a design subscription service, send us a message at 55 Knots. We have the expertise and experience to help you advertise on whatever platform you might need. 


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.