BY Benjamin

September 10, 2020

There is a new term going around called productization, and we wouldn’t be surprised if you’ve never heard this term before — Productization refers to the process of altering a function of an idea and making it marketable for sale to the public, for example, a graphic designer might package up some services and sell it for a monthly fixed price that customers can tap into when they need it, or an accountant might break out their services to spread the cost out over the year.

Here are 4 Benefits of how a Graphic Design Productized Service can benefit your business:

1. You know what you’re getting each month for the money allocated in your treasure chest.

Using traditional agencies can be a costly affair, often billed to you by the number of hours worked on a project or the number of people involved. The benefit of a productized graphic design model is that you know exactly what you can brief in each month, how the timelines will work and how you can best use your month’s allocation of budget to get things done.

2. Save time on looking for freelancers.

When you use a productize or subscription-based design service you’re already tapping into pre-vetted designers with a broad range of skills, this means you can save yourself hours trying to find the right person for the job, especially when the task might call for different types of creatives.

3. Save by sharing a resource aka timesharing designers.

Often productize design services are more affordable for tight budgets as you share a design resource with other companies; this means you can all benefit from the cost-saving of paying a portion of the designers budget. For example, a designer might work on your project for 2-3 hours a day, and the rest of their day spent on other clients.

4. You often get your own dedicated resource

Depending on the design service, productized services often include a dedicated resource, which means you get to work with the same person for each request, which will save you time and the hassle of getting freelancers up to speed with how you work, your style and your brand guides.

So, If you’re looking for a design productization service, send me a message — we have the expertise and experience to help you with your design needs whatever they might be.


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.