BY Benjamin

September 1, 2021

Are you tearing your hair out trying to get your products to stand out from the crowd? Unable to figure out what you can do to make your online business steal more attention? It is time to put some serious thought into visual content! They say that a picture is worth a thousand words, and there are a thousand things you want to say about your business and its offerings to grab people’s attention. As such, let visuals do the work, and start employing visual content!

In this article, we’ll talk about visual content and the fun ways you can use it to bring more attention to your online business:

Deploy 3D Renders

Not many visual content strategies out there match against the benefits that 3D renders have to offer. Great renders look stunning, and grabbing attention with such videos is no problem at all.

A great benefit to 3D videos is that, since they’re all made digitally, the video can be exactly how you want it to be. No more do you have to worry about specks of dust or uneven lighting. Everything is done in a digital environment, and you can capture scenes and angles you can only dream about doing in real life.

Utilize Infographics

Infographics are commonly used for different purposes, especially in the world of marketing. It can help marketers quickly digest information through the help of graphics, processing large amounts of data to make educated decisions.

On that note, infographics aren’t only valuable for businesses. You can also use infographics to explain your products in detail to your audience. With infographics, you can highlight the features of your products. For example, you can show with graphics the performance boost from older model phones compared to your new flagships. Not only are these graphics informative, but they are engaging to look at!


Many online businesses have employed pictures paired with their product listings so that people can take a look at the stuff they want to buy. However, not many employ something called shoppable photos. In essence, shoppable photos are pictures a user can click and be sent to the displayed product’s page.

This kind of visual content strategy is beneficial if you utilize platforms like Instagram. Your customers can click on the products that look exciting and head to checkout.


No, we aren’t telling you to record an explosion of one of your products. Instead, we want you to either show a physical or digital representation of your products! This can be incredibly useful if you’re going to showcase a feature of your offering that your customer can’t see. For example, you can have a digital render of your flagship phone broken into different parts, showcasing what each piece does and how it is valuable to the customer.

Exploded or cutaway views can be incredibly unique and stunning to see. It is also a great way to educate your audience about your offerings, hyping them up and helping your products stand out.


These are just some of the many creative and fun ways to employ visual content strategy in your online business. Regardless, if you have yet to implement visual content into your activities, do so right away! Otherwise, you will lag behind competitors who employ such strategies, pumping out stunning graphics and stealing your audience’s attention. That being said, if you are struggling to craft a visual content strategy or need help creating stunning visuals, do reach out to creative agencies. They can offer you the expertise required to produce quality visual content that will help bring in the attention your brand deserves to grow and secure success!

55 Knots is Australia’s leading creative agency offering a subscription-based graphic design solution to help companies meet their visual demands affordably and professionally. Check out our work today and reach out to us for our affordable graphic design service!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.